Episode 2: SWOT Without the Eye Roll
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Episode 2: SWOT Without the Eye Roll
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About this listen
Make your SWOT analysis more than a tick-box exercise.
In this episode of Plan, Do, Grow, Christine Brown from Future Excel takes a fresh look at the classic SWOT tool and shows how it can actually drive better planning, sharper decision-making, and clearer priorities for your organisation.
You’ll learn how to:
Set a clear focus for your SWOT
Ask the right questions to dig deeper into each quadrant
Involve the right people to capture diverse insights
Spot useful connections between your strengths, weaknesses, opportunities and threats
Use your SWOT to inform business planning, goal setting, and risk management
Whether you’re planning a new project, preparing a funding bid, or refreshing your organisational strategy, this episode gives you practical ways to bring your SWOT to life.
🎧 Listen in and take your analysis beyond the post-it notes.