If your sales emails are getting ignored, what happens when AI helps you send even more of them?

In this episode of Playbook AI Partners, I talk with Francis Bero, VP of AI Strategy at HG Insights, about why better outreach starts before you write a single line. If you’re a business owner or sales leader wondering where AI fits, we break down the decisions that make an email worth sending.

Francis walks through the work behind a good sales email, from researching the prospect to identifying a likely problem and showing how you can help.

He shares his $5 vs. $500 test for deciding which steps AI can handle and where human judgment belongs. We also explore how sales and marketing can use the same customer research to agree on who to reach and why.

Key Takeaways:

1. Break down the work behind the email. Research the prospect, identify a likely problem, connect it to your offer, and find something that backs up your claim.
2. Use the $5 vs. $500 test. If a step feels like a $5 task to outsource, it may be a candidate for AI. If you’d pay $500 for someone’s expertise, keep a person involved.
3. Give AI context tied to the decision. Start with what you need to learn or decide, then provide the relevant information and review what the AI produces.

Resources:

HG Insights

Playbook AI Partners

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