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Episode 7: No Smiling

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Episode 7: No Smiling

Written by: John Semley
Narrated by: Jay Baruchel
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Weed may be legal, but it’s still nearly impossible to market. We meet a lawmaker who bristled at federal rules forbidding smiling in cannabis advertising, and talk about branding with one of Canada’s most august, eminent stoners - Tommy Chong. We also chat about building a weed brand with Kevin Smith, veteran maker of “stoner movies,” who was himself a late-blooming stoner.©Shed Creative Agency, a division of Universal Music Canada Inc. Shed (P)2021 Audible Originals, LLC 2021
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