We're back! Join us for an episode each week to learn what we've done that's taken our medspa from bump-in-the-road to Best Place to Work nominee.

A successful med spa business model doesn't automatically translate to every new partnership, equipment purchase, or service line. In this episode, host Kat Taranto shares three costly lessons from building a four-location, $20M Aestheticare Medspa. Kat explains how these experiences changed her approach to evaluating business partners, conducting equipment demos, gathering team feedback, and structuring wellness operations. From documenting partnership exit strategies to assigning clear ownership of patient support tasks, she shares the questions she now asks before making major decisions.

In this episode:

• Protecting team culture over business partnerships.
• Choosing the right business partners.
• Listening to team feedback before making big decisions.
• Setting clear expectations and exit strategies.
• Lessons from a $180,000 equipment mistake.
• Getting honest feedback from other clinics.
• Testing equipment before committing to a purchase.
• Avoiding rushed equipment purchases.
• Why aesthetics staffing models don't always work in wellness.
• The value of dedicated wellness support staff.
• Defining roles throughout the patient experience.
• Rethinking compensation for wellness providers.
• Giving providers time for meaningful patient conversations.
• Turning business challenges into learning opportunities.

Helpful links:

Our Medspa, AesthetiCare

Follow Kathy on Instagram

Follow MINT on Instagram

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