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Episode 9: Why Businesses Bundle Things Together
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Episode 9: Why Businesses Bundle Things Together
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About this listen
Ethan Edward explores why businesses combine products into a single offer. From popcorn and software to a bicycle starter kit, discover how bundles can reduce costs, appeal to different customers, introduce new products, and increase spending.
Through fictional scenarios and simple calculations, learn to compare a package with what you would have bought without it.
Created with AI-assisted production.
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