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Event Yak

Event Yak

Written by: Terri Walters
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 An industry-related podcast, where Event Pros share their stories about the past, present, and future. Grab your Backstage Pass, and come take a peek into the most interesting world you've never heard of. Join your host, 30-year Events Industry Veteran, Terri Walters as she talks with a diverse crew who live, eat and breathe Live Events.© 2020 Moonfish Production, Ltd. Careers Economics Personal Success
Episodes
  • EY 25 YAK OUT (For Now) with Terri Walters

    EY 25 YAK OUT (For Now) with Terri Walters
    Nov 11 2020

    Episode Highlights:

    Meeting a milestone, Episode #25!

    Taking a holiday PAUSE from Event Yak.

    Political turmoil – win or lose, I'm hopeful both sides can dig deep and find grace.

    In the spirit of the holiday season … reflecting on what I'm thankful for and having perspective.

    Thanks for taking the Event Yak ride with me and my fantastic guests!

    Lessons in the rear-view mirror.

    And remember … Standby to Standby!

    Terri Walters

    Twitter: @TerriLWalters - https://twitter.com/TerriLWalters

    LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/

    Email: Terri@MoonfishProduction.com

    Event Yak

    Website: https://www.eventyak.com/podcast

    Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/

    Email: terri@eventyak.com

    Moonfish Production, Ltd.

    Website: http://www.moonfishproduction.com/

    LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/

    Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/

    Email: info@MoonfishProduction.com
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    20 mins
  • EY 24 KEEPING VIRTUAL REAL with Tiffany Green

    EY 24 KEEPING VIRTUAL REAL with Tiffany Green
    Oct 25 2020

    In this episode, we speak with Experiential Marketer and Events Producer, Tiffany Green and ask her what makes for a memorable experience, and how brands can leverage events to push their messages forward. Other topics include the art of Collaboration; what elements help to make virtual events more engaging; and what virtual events might look like once IRL events come back.

    Tiffany Green

    Website: www.xoxoTiffanyGreen.com

    LinkedIn: https://www.linkedin.com/in/tiffany-hollier

    Twitter: @xoxoTGreen

    Terri Walters

    Twitter: @TerriLWalters - https://twitter.com/TerriLWalters

    LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/

    Email: Terri@MoonfishProduction.com

    Event Yak

    Website: https://www.eventyak.com/podcast

    Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/

    Email: terri@eventyak.com

    Moonfish Production, Ltd.

    Website: http://www.moonfishproduction.com/

    LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/

    Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/

    Email: info@MoonfishProduction.com

    Episode 24 By the Numbers:

    04:04 | Terri Walters

    Meet Tiffany Green: Director of Production, Industria Creative.

    05:40 | Tiffany Green

    Working a myriad production jobs within live theatre, in-between pursing my acting career, was my unexpected entrée into the Events Industry.

    08:48 | Terri Walters / Tiffany Green

    Defining the biggest buzz word in the Events Industry: EXPERIENTIAL.

    11:20 | Terri Walters

    What's the power of EXPERIENTIAL as it relates to Brand Marketing?

    13:25 | Tiffany Green

    Our 360 degree perspective of events means virtual was an expansion, rather than a hard pivot, from IRL (In Real Life) – we've always been interested in putting more people in the (virtual) room.

    15:24 | Tiffany Green

    New thinking: How can we challenge the platforms that are currently available to us to really bring some of those successful IRL techniques into the virtual space? How can this new medium work?

    16:48 | Terri Walters

    What are some of the elements that make virtual events more engaging? How do you image it, from the beginning?

    21:05 | Terri Walters / Tiffany Green

    The key to an engaging event is to meet your guests where they're at.

    24:59 | Terri Walters / Tiffany Green

    Because "out of your control" variables can be exponential in the virtual event world, time is your only friend.

    31:39 | Terri Walters

    Have we pushed the creative limits on virtual events, or is there more head-room?

    32:36 | Terri Walters

    Will IRL Events become exclusive in the future?

    35:18 | Terri Walters / Tiffany Green

    On providing strategies for making ZOOM-level content more engaging for your audience.

    39:12 | Terri Walters

    How long does collaboration last in a program? Does it have to end?
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    46 mins
  • EY 23 CONTENT IS STILL KING with Kyle Morris

    EY 23 CONTENT IS STILL KING with Kyle Morris
    Oct 10 2020
    Sometimes, the path that you choose puts you right where you're meant to be. That seems to be the case with Kyle Morris. His past experience has positioned him uniquely to ford the current stream of virtual events. In this episode, we discuss having the guts to take the virtual leap very early in the COVID crisis, how content is STILL King, some common misconceptions about virtual events, key differentiators for success while using virtual platforms, and how pros w/in the production industry must continue to evolve. Kyle Morris LinkedIn: https://www.linkedin.com/in/kylebmorris78 Email: kmorris@nmrevents.com NMR Events Website: https://www.nmrevents.com/ Facebook: https://www.facebook.com/NMREvents/ Twitter: https://twitter.com/NMR_Events Terri Walters Twitter: @TerriLWalters - https://twitter.com/TerriLWalters LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/ Email: Terri@MoonfishProduction.com Event Yak Website: https://www.eventyak.com/podcast Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/ Email: terri@eventyak.com Moonfish Production, Ltd. Website: http://www.moonfishproduction.com/ LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/ Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/ Email: info@MoonfishProduction.com Episode 23 By the Numbers: 00:00 | Terri Walters Meet Kyle Morris: Vice President, Business Development at NMR Events. 04:15 | Kyle Morris My very early start in the production and events business – learning that content was, and still is, KING. 07:44 | Terri Walters / Kyle Morris The key to good content is knowing your audience and knowing how to speak to them. 08:49 | Terri Walters / Kyle Morris The journey from hands-on production to sales and business development: Knowing your strengths. 12:38 | Terri Walters / Kyle Morris A COVID-19 silver lining: How NMR made the leap into virtual and built their unique business model. 16:26 | Terri Walters / Kyle Morris On how NMR takes it to the third-level (almost live) event experience. 23:12 | Terri Walters / Kyle Morris Did having a "gear-centric company" with the right engineers already in place help you make the virtual leap in such short order? On making an incredible well-engineered solution for virtual events. 25:12 | Terri Walters / Kyle Morris On how to think about virtual events – gear, people, execution and budgets. Really, nothing has changed. 28:23 | Terri Walters How are clients reacting to this new virtual forum? Challenges, failures and successes. 33:12 | Terri Walters / Kyle Morris How do you manage the "misconception" that virtual events should be virtually free? Educating clients to help them see the missed potential in their DIY events. 37:58 | Terri Walters / Kyle Morris What are some of the misconceptions clients might have about doing a virtual event? 40:50 | Terri Walters / Kyle Morris On a macro-level, how do you see COVID shaping the future of events? Timing, safety, and the hidden benefits of hybrid events. 45:42 | Terri Walters What advice can you offer people in our industry who are still struggling?
    Show More Show Less
    51 mins
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