In this episode of Everything Outside Code, Matty Stratton breaks down what actually makes a developer community healthy, durable, and worth investing in. He explains why the best communities are built intentionally, how trust and psychological safety shape participation, and why many community efforts fail when teams focus on scale before purpose. We discuss the role of leadership, clear norms, and consistent stewardship, as well as how community building differs from audience growth. This conversation offers a grounded perspective on building developer communities that people genuinely want to belong to, not just engage with temporarily.

In this episode of Everything Outside Code, Frederic Harper breaks down how companies should think about building a Developer Relations team from the ground up. He explains when it makes sense to invest in DevRel, what problems the team should solve first, and how roles and responsibilities evolve as the company grows. We discuss how to hire the right profiles, how to avoid common early mistakes, and how to align DevRel with product, engineering, and business goals. This conversation offers a clear, practical look at building a DevRel team that creates real value without unnecessary complexity.

In this episode of Everything Outside Code, Will Russell breaks down how technical video content can drive product growth when it’s designed for real developer workflows. He explains why most teams overproduce videos without clarity, how to choose formats that match developer intent, and how to balance depth with accessibility. We discuss how video fits into documentation, onboarding, and education, how to repurpose content across channels, and how small, consistent videos outperform polished one-offs. This conversation offers a practical look at using video as a teaching and adoption tool rather than a marketing asset.