How to build a brand from scratch ? We spoke to Navalayo Osembo (Nava), Co-Founder and CEO of Enda Athletic. In this fascinating chat we went behind the scenes of how Enda is building a shoe brand out of Kenya and competing with the most well known brands in the US market. Lots of insights around building a brand from scratch, obtaining financing at the start, acquiring an initial customer base, and continue scaling the brand?

Some ideas discussed:

• How to run a crowd funding campaign
• How to use media coverage
• Product-led SEO
• Pricing
• Creating Authentic Connections through Storytelling
• Pitfalls of Direct-to-Consumer (D2C) Business

About Konigle : Konigle is an SEO optimised online store builder for brands looking to sell profitably online.

How to position a brand in a competitive landscape? We had the opportunity to speak with Fliss Newland, the Commercial Director and Global D2C Lead at WhatIF Foods. She is helping position her sustainable plant based milk brand in a competitive landscape where she has to content with incumbents and also bigger startups. In this chat we discuss SEO, SEM and also Gen Z mindsets.

Topics discussed:

• The Digital Shelf
• SEO vs SEM
• Emphasizing Organic Content and High LTV Customers
• Blurring Online and Offline, Empowering Small Brands, and Social Media

About Konigle : Konigle is an SEO optimised online store builder for brands looking to sell profitably online.

How to start an e-commerce business. We spoke to Michelle Fu, a Marketing Manager at SoftBank Corp, boasting a decade of experience in both B2B and B2C sectors. Having done both, start her e-commerce business and also work for a big corporation Michelle shares her unique perspective on the pivotal role pricing plays in the realm of marketing, shedding light on how it directly impacts sales generation, while also sharing interesting insights and her experience starting her own marketplace e-commerce business.

Topics discussed:

• How to get your first sale
• Role of Videos in e-commerce
• Sustainability, Ethical Shopping, and Personalization
• Harnessing Data, Pricing Strategies, and Effective Marketing Channels

About Konigle : Konigle is an SEO optimised online store builder for brands looking to sell profitably online.