There’s a reason the word “grifter” has started showing up in conversations about some of the biggest names in online business. It’s because something fundamental has shifted in the digital economy, and trust is now the most valuable currency we have.

In this episode, I’m sharing an unpopular perspective on the recent pivots of Jenna Kutcher and Amy Porterfield, why I don’t believe they’re grifters, and what this moment is really teaching us about authenticity, visibility, and sustainable business.

For years, digital products worked a certain way. Evergreen funnels converted. Messaging stayed polished. Growth felt predictable. But that model doesn’t work the same anymore. So when leaders pretend it does, or aren't fully open and honest about it not working, people can feel the disconnect.

This conversation is not about gossip or calling anyone out (though I do have some opinions about how I might have done things differently). It’s about understanding why trust wobbles when truth feels unsafe, how over-responsibility and pressure can lead to inauthentic messaging, and why radical honesty matters more than ever right now.

At its core, this episode is about visibility and what happens when being fully seen doesn’t feel safe.

If you’ve ever felt like:

• You genuinely help people but worry your marketing isn't connecting
• You feel pressure to present certainty when things are actually not
• You don’t want to perform, exaggerate, or over-polish to sell
• You’re navigating a pivot and unsure how honest you’re allowed to be
• You want to build trust without betraying yourself

This conversation is for you.

In this episode, we explore:

• Why smart business women pivot—and why that’s not a failure
• Why the “grifter” conversation is really a trust conversation
• How market shifts expose where authenticity has been replaced by image management
• What crisis communications teaches us about truth, timing, and transparency
• How trust-based visibility outperforms strategy in today’s economy
• What it means to be safe to be seen in your truth while still building a successful business

If you have something real to offer, this economy isn’t here to punish you—it’s here to refine you. And the future belongs to people who are willing to tell the truth and be seen doing it.

✨ Learn more about Safe to Be Seen and how to market, sell, and lead without self-betrayal.

👉 Register for Safe to Be Seen (starts Jan 21): https://portal.jenliss.com/safetobeseen
👉 Join The Expansion Room at jenliss.com/expansion

If you loved this episode, make sure to:

• Follow the podcast on your favorite app so you never miss an episode.
• Leave a review - it helps me reach more amazing unicorns like you.
• Follow me on Instagram @jennifer.liss_
  for more tips, stories, and business inspiration.

There’s a reason so many people set goals every year and still feel stuck, resistant, or disconnected from the life they’re trying to create.

It’s not because they’re undisciplined. And it’s not because they didn’t want it badly enough.

In this episode, I’m sharing the single practice I would prescribe to anyone who wants a better year and why it works when goal setting often doesn’t.

For more than a decade, I’ve chosen a Word of the Year instead of traditional goals. And I’ll be honest, I didn’t always do it well. I used to choose words that came from my wounded self. Words rooted in effort, fixing, or pushing.

Everything changed when I realized this practice isn’t about what you want to achieve. It’s about how you want to feel living your life and who you’re becoming along the way.

This episode is about why the end feeling leads the outcomes, how words anchor identity, and why the right word gives your nervous system and brain something they can actually follow.

If you’ve ever felt like:

• You set goals but struggle to stay connected to them
• You know what you want logically, but something in your body resists it
• You’re tired of forcing clarity or motivation
• You want a year that feels aligned, spacious, and true
• This conversation is for you.

In this episode, we explore:

• How choosing a Word of the Year creates an identity anchor, not pressure
• The behavior loop (that goal setting doesn't take into account)
• How my own Words of the Year (from Delight to Led) shaped some of the hardest and most magical years of my life
• Why your next year doesn’t need more effort, it needs the right energy leading it

This is why I host the Word of the Year Party every year.

I’ll walk you through my signature process for choosing the word that will guide your energy, decisions, and growth in 2026.

You don’t need clarity before you come.
You don’t need to already have a word.
You just need curiosity.

✨ Join me January 7 at 4 pm PT
👉 Save your spot at jenliss.com/party

If there is one practice I would prescribe to anyone, this is it.

👉 Register for Safe to Be Seen (starts Jan 21): https://portal.jenliss.com/safetobeseen
👉 Join The Expansion Room at jenliss.com/expansion

If you loved this episode, make sure to:

• Follow the podcast on your favorite app so you never miss an episode.
• Leave a review - it helps me reach more amazing unicorns like you.
• Follow me on Instagram @jennifer.liss_
  for more tips, stories, and business inspiration.

There’s a business growth shift almost no one talks about because it’s not about strategy, content, or doing more. It’s about identity.

In this episode, I’m sharing a subtle but powerful realization that came from a simple interaction and how it points to one of the biggest reasons so many business owners stay hidden, underpaid, or overlooked even though they’re incredibly gifted.

We talk about the difference between being a person who connects and uplifts others versus unconsciously shrinking your own visibility. We explore how sister wound conditioning can turn business into an either/or game and why true growth actually comes from a yes, and approach.

This episode is an invitation to stop positioning yourself as the bridge to other people’s power and start letting people meet you.

If you’ve ever felt like:

• You’re always promoting others but hesitating to fully claim your own authority
• You downplay your gifts in the name of being supportive or collaborative
• You’re waiting for more credentials, validation, or permission before being seen
• You know you’re meant to be chosen, but something keeps you holding back

This conversation is for you.

In this episode, we explore:

• Why “yes, and” is the antidote to either/or thinking in business
• How "sister wound" conditioning shows up in visibility and leadership
• The difference between honoring others and hiding behind them
• How owning your gift actually creates more abundance for everyone
  
  

Mentioned in this episode:
- Take my Business Archetype Quiz at jenliss.com/quiz

If you’re craving support, expansion, and a space where being yourself is your superpower, come join us in The Expansion Room. This is where you learn to hold more - more abundance, visibility, joy, and aligned action - without abandoning yourself.

👉 Join The Expansion Room at jenliss.com/expansion

If you loved this episode, make sure to:

• Follow the podcast on your favorite app so you never miss an episode.
• Leave a review - it helps me reach more amazing unicorns like you.
• Follow me on Instagram @jennifer.liss_
  for more tips, stories, and business inspiration.