So many of the groups and institutions that we have worked with feel like they are ready for any event that they may experience - they have trained, written plans, run exercises, and trained some more.

But the one area that we see as lacking time and again is planning for consequence management. The plans that many have written tend to be tactical in nature. The 'full scale active shooter' exercise tends to be a LE based functional that works on clearing schools and Fire/EMS responding to casualties - but most educational plans are missing the consequence management piece - looking at the information gathering and sharing, dealing with social media, finding resources both in the immediate and more long term to address what is happening.

We talk today about looking more at the big picture, and the support of incident response, as opposed to the incident itself.

Whole Community -

What is it and why does it matter?

Understanding our audience, or customers is vital in being sable to provide a service to them. Whether that service is community safety and protection, EMS, or LE, we need to know our base and how best to communicate with them. This could mean anything from understanding that we need to communicate differently with different groups (Gen X/Y vs. our parents) through different methods, to knowing our communities that we serve and how they may view events differently.

With the advent of instant news cycles and people demanding information now - how best can we understand what it is they are looking for, and how we can give it to them...