In this episode of the Failure Is Knowledge Podcast, I break down a real challenge I faced while building my business and showing up consistently: things did not go as planned, and I had to pivot in real time.

After completing years of learning and building, I realized my belief about confidence and preparation was wrong. That failure cost me consistency, clarity, and results, including seasons where I did the research but did not take action every single day.

In this episode, I explain:

-The failure (technical difficulty, unclear pitching, inconsistency)

-What it costs (lost momentum, fewer results, slower progress)

-The shift (focus on one problem, one customer, daily outreach, documenting the process)

-What I would do differently (take action consistently and get clear faster)

If you are building a business, growing your audience, or refining your marketing strategy, this episode shares real experience from someone actively doing the work.

I also share lessons from the Marine Corps confidence course, a story from presenting in Cleveland, Ohio, and why “analysis paralysis” slows down growth.

Failure Is Knowledge helps established business owners build their brand through podcasting.

If you would like to learn more, send us an email at Terryl@failureisknowledge.com

In this episode of the Failure Is Knowledge Podcast, I break down a real challenge I faced while building my business and trying to understand why opportunities were not “falling into my lap.”

For a long time, I thought people were just lucky, and I was “the most unluckiest person there is.” That belief cost me momentum because I was waiting instead of taking action. The shift happened when I realized action creates luck, and hard work is showing up every single day, even when you do not see results.

In this episode, I explain:

- The failure: believing luck just happens

- What it costs: waiting and doing too many different things

- The shift: being proactive, reaching out, and putting yourself out there

- What I would do differently: focus on what’s working and build a system

If you are building a business, growing your audience, or refining your marketing strategy, this episode shares real experience from someone actively doing the work.

Failure Is Knowledge helps established business owners build their brand through podcasting.

If you would like to learn more, send us an email at Terryl@failureisknowledge.com

In this episode of the Failure Is Knowledge Podcast, I break down a real challenge I faced while building my business and growing my audience: I was showing up consistently, but I had no website, no funnels, and no clear call to action for people to go to.

After completing years of podcasting and producing 894 episodes, I realized my belief about consistency was wrong. That failure cost me clarity and slowed down my ability to turn marketing into sales.

In this episode, I explain:

-The failure: being consistent without a system

-What it costs: confusion, second-guessing, and slow revenue progress

-The shift: building a sales process, follow-up, and a real offer

What I would do differently: stop being random, stop chasing trends, and repeat what works

If you are building a business, growing your audience, or refining your marketing strategy, this episode shares real experience from someone actively doing the work.

I also share how learning systems and data through the Spartan Incubator helped reinforce what it really means to be in business.

Failure Is Knowledge helps established business owners build their brand through podcasting.

If you would like to learn more, click the link below.

👉 https://calendly.com/fik-/strategy

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey discusses the real-world problem of showing up daily but still feeling stuck because you are “working blindly,” showing up without a plan, and trying to figure out “what do you do,” “how do you make money,” and “who are your customers.”

During the conversation, the belief that showing up alone equals progress is challenged when he explains that “when you show up without a plan, you're not working on the plan.” He describes what it cost to keep changing his business model, what shifted when he focused on solving one problem consistently, and how “the numbers tell the story” when you look at what is working and what is not working.

This episode covers podcast production, business systems, efficiency, consistency, positioning, and building a done-for-you offer for established business owners to build their brand through podcasting.

If you are navigating inconsistency, trying to simplify your pitch, or trying to build a system you can follow daily, this conversation provides practical insight based on lived experience.

Failure is Knowledge helps established business owners build their brand through podcasting.

If you would like to learn more, send us an email at Terryl@Failureisknowledge.com

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey discusses the real-world problem of people thinking they are a failure when something does not go as planned.

During the conversation, the belief that failing means you are a failure is challenged.

Terryl explains what it cost him to doubt himself, what shifted in his thinking, and how that shift influenced his results while learning business, marketing, sales, systems, and podcasting.

Terryl shares stories from school, taking a military test multiple times, and building through multiple ninety-day challenges.

He explains how risk leads to gaining knowledge, how failure leads to new information, and how new information leads to growth. He also breaks down why “anyone can press record, but the real work starts after you stop recording.”

This episode covers topics including failure is knowledge, business growth, learning skills, preparation, practice, feedback, systems, podcasting, and consistency.

If you are starting a new venture, feeling overwhelmed by learning everything at once, or trying to stay consistent while building, this conversation gives a practical perspective based on lived experience.

Failure is Knowledge helps **established business owners** build their brand through podcasting.

If you would like to learn more, click the link below.

👉 Send us an email at Terryl@Failureisknowledge.com

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey discusses the real-world problem of taking action but not seeing results because the process is not documented and repeatable.

During the conversation, the belief that “taking action is enough” is challenged when he explains how he started podcasting, learned skills over time, and later realized the missing piece was building a simple system.

He breaks down what it cost him to guess his way through business, what shifted when he started documenting what worked, and how that changed his results through repeatable steps, feedback, and consistent follow-up.

This episode covers topics including podcast production, business systems, documentation, follow-up, sales through questions, marketing, consistency, and learning the language of business.

If you are trying to grow a business, build a repeatable process, or stop customizing everything for every person, this conversation focuses on turning action into a system you can run again and again.

Failure Is Knowledge helps **established business owners** build their brand through podcasting.

If you would like to learn more, click the link below.

👉 https://calendly.com/fik-/strategy

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey breaks down the real-world problem of posting content but not getting customers because you are not reaching out to people.

He challenges the belief that “posting more” is enough by explaining why cold outreach matters, what it costs when you avoid it, and why having a script and process keeps you from winging random conversations.

He also walks through simple number examples (10 per day for 10 days, 20 per day for 5 days) to show how consistency creates more chances for results.

This episode covers topics including cold outreach, podcast business growth, getting podcast clients, call to action, follow-up touch points, consistency, and building a repeatable process.

If you are trying to grow your podcast audience, build a podcast production business, or grow your business without spending money on ads, this conversation gives you a clear plan to execute.

Terryl references his own experience producing 894 podcast episodes and explains how reaching out consistently removes second-guessing and helps you focus on one problem.

Failure Is Knowledge helps podcasters grow their audience.

If you would like to learn more, click the link below.

👉 https://calendly.com/fik-/strategy

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey discusses choosing the one problem to solve in his podcast business and why focusing on one clear offer matters.

During the conversation, he explains the failure of trying to pivot into sponsorship opportunities before the platform was big enough. It cost him clarity, messaging consistency, and revenue focus.

After receiving feedback that his platform was not large enough to charge sponsorship pricing, he shifted his thinking. Instead of trying to do multiple things, he decided to focus on helping thought leaders who are making three million dollars edit and publish their podcast consistently.

This episode explores podcast editing, publishing, market research, business funding, consistency, messaging, and identifying the one thing that generates revenue. It highlights the difference between recording and the real problem: editing, publishing, and staying consistent.

If you are a thought leader, entrepreneur, or business owner trying to understand how to make money from podcasting, this episode explains why focus, data, and system building matter more than switching strategies.

Failure Is Knowledge helps podcasters grow their audience.

If you would like to learn more, click the link below.

👉 https://calendly.com/fik-/strategy