If you're trying to figure out how to turn a podcast into a business, one of the biggest things you need to understand is that creating episodes is only one part of it. You also need to know who you're serving, what problem you're solving, what you're offering, and what you're charging.

After producing 893 podcast episodes, I've learned that being able to podcast and understanding the business of podcasting are two different things.

For a long time, I knew how to have conversations. I knew how to ask questions. I knew how to record content.

What I didn't understand was the business behind it.

In this episode, I talk about what changed when I started focusing more on the customer instead of only focusing on my podcast.

I also talk about:

• Why your podcast can be only step one

• Why having an offer matters

• What business owners told me they struggled with

• Why having equipment doesn't mean someone will actually start

• What I learned from trying to charge people to come onto my podcast

• Why I had to become comfortable putting prices on my services

• How talking to customers changed the direction of Failure Is Knowledge

• Why I'm expanding into podcast recording, event testimonials, and speaking engagement recordings

If you've been thinking about launching your podcast and you're ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

We'll talk about where you are right now, what you're looking to create, and how we can help you record, edit, produce, and publish your podcast.

You can schedule your FREE 15 Minute Podcast Strategy Call using the link in the description.

Schedule your FREE 15 Minute Podcast Strategy Call

https://calendly.com/fik-/strategy

And if you're not ready for a call yet, I've also included our FREE Podcast Launch Checklist below to help you get started.

Join the podcast webinar

https://www.failureisknowledge.com/podcastwebinar

Subscribe to the channel.

And lastly, don't be afraid to fail because failure is knowledge.

If you're trying to figure out how to grow your podcast audience, one thing I've learned is that you don't always know who's listening.

People can find your podcast today, months from now, or even years after you publish an episode.

In this episode, I talk about what I've learned after producing over 893 podcast episodes and why I had to change the way I looked at podcast growth.

I used to wonder why people weren't responding, commenting, or telling me they were listening. Then people started coming up to me saying they had seen my content and listened to the podcast.

That helped me realize there is always a new listener.

But people cannot find you if you never put yourself out there.

I also talk about what happens when you start becoming more visible, including dealing with negative comments, publishing consistently, using different platforms, and learning how your podcast connects to your business.

We also get into the business side of podcasting.

If you want to make money from your podcast, you have to think about what you're going to offer, what you're going to sell, who you're helping, how you're going to follow up, and how you're going to deliver.

This episode is for podcasters and business owners who feel like people aren't listening or their podcast isn't growing fast enough.

One episode doesn't have to generate all of your listeners.

Keep putting yourself out there so the next person has an opportunity to find you.

If you've been thinking about launching your podcast and you're ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

https://calendly.com/fik-/strategy

We'll talk about where you are right now, what you're looking to create, and how we can help you record, edit, produce, and publish your podcast.

Schedule Your FREE 15 Minute Podcast Strategy Call

https://calendly.com/fik-/strategy

And if you're not ready for a call yet, I've also included our FREE Podcast Launch Checklist to help you get started.

Get the FREE Podcast Launch Checklist

https://www.failureisknowledge.com/podchecklist

Lastly, don't be afraid to fail, because failure is knowledge.

How do you create a podcast system for your business? It starts by putting a routine, habit, and process around what happens before, during, and after you record.

In this episode, I talk about how I struggled with consistency when I first started podcasting and how recording consistently eventually helped me develop a routine.

But the system goes beyond recording.

I talk about scheduling guests, using reminders, getting people to show up, recording, editing, publishing, following up, serving customers, and finding a way to generate revenue from your podcast.

After producing 893 podcast episodes, I've learned that podcasting is not just about pressing record. There are things happening before the recording, during the recording, and after the recording.

You don't have to podcast every day either.

If you're going to publish once a month, publish once a month. If you're going to publish twice a month, publish twice a month. The important part is finding a rhythm you can continue.

This episode is for business owners and podcasters who want to become more consistent and start operating their podcast with more structure.

If you've been thinking about launching your podcast and you're ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

We'll talk about where you are right now, what you're looking to create, and how we can help you record, edit, produce, and publish your podcast.

You can schedule your FREE 15 Minute Podcast Strategy Call using the link in the description.

Schedule Your Free 15 Minute Podcast Strategy Call

https://calendly.com/fik-/strategy

And if you're not ready for a call yet, I've also included our FREE Podcast Launch Checklist below to help you get started.

Get the Free Podcast Launch Checklist

https://www.failureisknowledge.com/podchecklist

How do you improve your podcast? Start by becoming your first listener, paying attention to what you are creating, and making adjustments based on what you experience.

When I started podcasting, I thought nobody was listening. I thought my podcast was not working. What I forgot was that I was listening.

That changed how I started looking at my podcast.

In this episode, I talk about why you need to experience your podcast like a listener and customer.

I also explain why I continue changing my cameras, communication, content, titles, thumbnails, offers, and the business behind the podcast.

After producing 893 podcast episodes, I am still learning and making adjustments.

In this episode, we talk about:

• Why you should be your first podcast listener

• How to think about the audience experience

• Why your podcast needs to keep changing

• Why consistency gives you more opportunities to learn

• Why comparing your podcast to others can distract you

• How podcasting helped me learn more about business

• Why your podcast needs a path

• How the business behind your podcast matters

This episode is for business owners and entrepreneurs who are thinking about starting a podcast or already have one and are trying to figure out what they should improve.

Your first version does not have to be your final version. You have to record, listen, learn what works, make adjustments, and continue.

If you’ve been thinking about launching your podcast and you’re ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

We’ll talk about where you are right now, what you’re looking to create, and how we can help you record, edit, produce, and publish your podcast.

Schedule Your FREE 15 Minute Podcast Strategy Call

https://calendly.com/fik-/strategy

And if you’re not ready for a call yet, I’ve also included our FREE Podcast Launch Checklist below to help you get started.

FREE Podcast Launch Checklist

https://www.failureisknowledge.com/podchecklist

If you're wondering how to stop comparing your podcast to other podcasters, one thing you have to understand is that everybody is on a different journey. Someone else's equipment, studio, confidence, or experience doesn't mean your podcast isn't working.

I've caught myself doing this.

I would get around podcasters who had been doing this longer than me and start looking at their equipment, their studios, and how good they sounded.

Eventually, I realized I wasn't necessarily doubting my podcast.

I was comparing my podcast.

In this episode, I talk about what changed when I stopped looking at other podcasters as competition and started looking at them as people I could learn from.

After producing 893 podcast episodes, I've had a lot of practice. I've made mistakes. I've changed equipment. I've asked questions. I've learned from other people. I've had recordings where things went wrong and I had to figure out what happened.

That's part of the journey.

In this episode, I talk about:

• Why you shouldn't compare your podcast to someone else's

• Why podcasting takes time to develop

• Why more reps can help you improve

• Why you don't need expensive equipment before you start

If you're early in your podcast journey, don't look at somebody who has been podcasting for years and assume you're supposed to be where they are.

Look at where you are today.

Learn.

Apply it.

Get your reps.

Then keep going.

If you've been thinking about launching your podcast and you're ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

We'll talk about where you are right now, what you're looking to create, and how we can help you record, edit, produce, and publish your podcast.

You can schedule your FREE 15 Minute Podcast Strategy Call using the link in the description.

https://calendly.com/fik-/strategy

And if you're not ready for a call yet, I've also included our FREE Podcast Launch Checklist below to help you get started.

https://www.failureisknowledge.com/podchecklist

If you have a podcast, how do you know what your audience actually needs from you?

In this episode, I talk about the importance of listening to your podcast audience and paying attention to their questions, struggles, hesitation, and feedback.

I recently taught an in person podcast workshop, and instead of only giving people information about podcasting, we helped them actually apply what they learned and record.

That experience gave me a different perspective on how people learn and what can hold someone back from launching their podcast.

Your audience can tell you a lot about what they need, but you have to listen, ask better questions, process the feedback, and determine what makes sense to apply.

We also talk about why podcasting can be simple without being easy, starting with the equipment you already have, and determining the outcome you want your podcast to create.

If you’ve been thinking about launching your podcast and you’re ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call:

https://calendly.com/fik-/strategy

Not ready for a call? Download the FREE Podcast Launch Checklist:

https://www.failureisknowledge.com/podchecklist

Subscribe and don’t be afraid to fail, because failure is knowledge.

Starting a podcast can feel difficult when you are thinking about equipment, studios, what to say, and whether you are ready.

In this episode, I talk about three challenges I continue seeing with business owners who want to launch a podcast.

We talk about procrastination, overthinking, being afraid to fail publicly, and why you have to be willing to start before everything is perfect.

I also share something I recently learned about my own business.

After talking with customers, testing different messages, and having a conversation with one of my professors, I realized something that had been right in front of me.

We Bring the Podcast Production to You.

You sit down and share your expertise. We handle the recording, editing, production, and publishing.

In this episode, you'll learn:

• Why people wait months or even years to launch

• How overthinking can create procrastination

• Why equipment is not the most important part

• Why being comfortable learning publicly matters

If you've been thinking about launching your podcast and you're ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

We'll talk about where you are right now, what you're looking to create, and how we can help you record, edit, produce, and publish your podcast.

https://calendly.com/fik-/strategy

Not ready for a call yet?

Download the FREE Podcast Launch Checklist:

https://www.failureisknowledge.com/podchecklist

If you are wondering how many podcast episodes you should record, understand that one episode is only the starting point.

The more you record, the more opportunities you have to improve, build trust, and give people something to discover.

In this episode, I talk about why I continue to focus on the next podcast episode instead of expecting one episode to create all the results.

When I started podcasting in August 2021, I started with an iPhone 7 and a tripod.

Over time, I kept recording, learning, changing my setup, and getting more comfortable.

After producing 893 podcast episodes, one thing I continue to see is that you never know when somebody is going to discover your content.

People may not comment.

They may not like the video.

They may not tell you they listened.

That does not automatically mean nobody is listening.

In this episode, I talk about:

• Why one podcast episode is not enough

• Why you should focus on your next episode

• How podcasting helps build trust

• Why you should not expect instant results

If you are a business owner who has been thinking about launching your podcast but you are stuck because of the equipment, studio, editing, or knowing where to start, schedule a FREE 15 Minute Podcast Strategy Call with us.

We’ll talk about where you are right now, what you’re looking to create, and how we can help you record, edit, produce, and publish your podcast.

Schedule Your FREE 15 Minute Podcast Strategy Call

https://calendly.com/fik-/strategy

If you are not ready for a call yet, use our FREE Podcast Launch Checklist to help you get started.

Get the FREE Podcast Launch Checklist

https://www.failureisknowledge.com/podchecklist