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Fence & Deck Mastery Podcast

Fence & Deck Mastery Podcast

Written by: Alex Danner
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About this listen

The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry. Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses. He has been in the digital marketing industry for over ten years.

The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more.

If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals. If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.

© 2026 Fence & Deck Mastery Podcast
Economics Marketing Marketing & Sales
Episodes
  • Episode 83 - Plan Your 2026 Growth: Website, SEO, Ads & Budgeting Blueprint
    Jan 6 2026

    In this solo masterclass, Alex Danner walks fence and deck contractors through a complete blueprint to dominate 2026 using smart digital marketing.

    He breaks down how to set realistic revenue goals, calculate lead targets, and reverse-engineer your marketing budget. Then he dives deep into websites, SEO, Google Ads, Meta Ads, reviews, and more—with actionable timelines based on business size.

    You’ll also get access to his free workbook and calculator to forecast what it’ll take to hit your 2026 targets.

    In this episode:

    • How to set clear, written goals that actually get results
    • Website mistakes costing you leads (and how to fix them)
    • SEO vs Google Ads vs Meta Ads—what works best and when
    • Why review strategy, location, and speed-to-lead matter more than ever
    • Free workbook + budget calculator walkthrough

    If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.


    We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.



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    1 hr and 6 mins
  • Episode 82 - Managing Online Reputation
    Dec 10 2025

    Online reviews can make or break your fence or deck business—84% of customers trust them as much as personal recommendations.

    In this episode, Alex Danner breaks down the five key principles for generating consistent 5-star reviews, from creating world-class customer experiences to building a company-wide culture around reputation.

    You'll learn why "best known beats best every time," the exact script to plant the seed for reviews before a job starts, how to capture reviews on the spot using tools like Zappy cards, and employee incentive ideas that actually work.

    Plus, discover why 77% of consumers ignore reviews older than three months and what that means for your Google rankings.

    If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.


    We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.



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    42 mins
  • Episode 81 - Save Thousands on Payment Processing: Mark Dolan from Tiger Payments
    Dec 4 2025

    Join Alex Danner for a money-saving conversation with Mark Dolan, payment processing expert from Tiger Payment Solutions, as they break down how fence and deck contractors can dramatically reduce or eliminate credit card processing fees.
    In this episode, Mark reveals:

    • How contractors processing $1 million annually through QuickBooks are losing $30,000+ in unnecessary fees
    • The difference between absorbing fees at 3% vs. Tiger's approach to driving costs down or eliminating them entirely
    • Why ACH transactions through Tiger cost only 29 cents (compared to 1% with most processors)
    • How to legally and compliantly pass processing fees to customers without losing competitive edge
    • Mobile payment solutions that get you paid faster in the field - no more waiting 30-60 days for checks
    • The QuickBooks integration that saves contractors thousands while improving cash flow
    • Which credit cards cost you the most (and least) to accept
    • How to conduct a free audit of your current payment processing to identify hidden fees


    Mark also discusses Tiger Payment Solutions' unique family-run approach to customer service, offering 24/7 support with real people (even on holidays), month-to-month contracts with no long-term commitments, and personalized guidance for the fence and deck industry. Learn why contractors who make the switch report significant profit improvements and faster payment collection.
    Whether you're currently using Square, Stripe, QuickBooks payments, or your local bank's merchant services, this episode provides actionable insights to audit your current setup and potentially save thousands of dollars annually - money that goes straight to your bottom line.

    Contact Tiger Payment Solutions at tigerprocessing.com or reach Mark directly at markwithak@tigerprocessing.com for a complimentary analysis of your payment processing fees.

    If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.


    We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.



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    41 mins
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