In this Fencetech 2026 speaking session recording, Alex Danner, Owner of Fence & Deck Marketers, breaks down everything you need to know about LSAs, including:

What Google Local Services Ads are and where they’re available
How LSAs work and how to get started
What it takes to rank in the Top 2 results
How to take advantage of high-quality leads at low CPL
Proven strategies to maximize your ROI with LSAs

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Recorded live at the TimberTech and AZEK Exteriors 2026 Contractor Summit, this in-person session delivers a no-nonsense marketing masterclass built specifically for deck builders who want to win in their local markets.

Marketing Masterclass for Deck Builders: How to Dominate Your Market breaks down what is actually holding contractors back from consistent growth and shows how to fix it using proven digital strategies that drive real leads.

What this presentation covers

• The most common marketing mistakes deck builders make and why they cost you jobs
• Why digital marketing matters more than ever, backed by data and statistics that will change how you think about growth
• The Big 5 factors that influence Google rankings for deck builders
• Tactical execution strategies, including Google Business Profile optimization, smart location targeting, website must-haves, and how reviews directly impact revenue

This session is practical, direct, and designed for contractors who want clarity, not theory. If you are serious about dominating your market in 2026 and beyond, this presentation will give you a clear framework to do exactly that.

If you found this valuable, like the video, subscribe for more contractor marketing insights, and share it with another deck builder who wants to grow smarter this year.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this solo masterclass, Alex Danner walks fence and deck contractors through a complete blueprint to dominate 2026 using smart digital marketing.

He breaks down how to set realistic revenue goals, calculate lead targets, and reverse-engineer your marketing budget. Then he dives deep into websites, SEO, Google Ads, Meta Ads, reviews, and more—with actionable timelines based on business size.

You’ll also get access to his free workbook and calculator to forecast what it’ll take to hit your 2026 targets.

In this episode:

• How to set clear, written goals that actually get results
• Website mistakes costing you leads (and how to fix them)
• SEO vs Google Ads vs Meta Ads—what works best and when
• Why review strategy, location, and speed-to-lead matter more than ever
• Free workbook + budget calculator walkthrough

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Online reviews can make or break your fence or deck business—84% of customers trust them as much as personal recommendations.

In this episode, Alex Danner breaks down the five key principles for generating consistent 5-star reviews, from creating world-class customer experiences to building a company-wide culture around reputation.

You'll learn why "best known beats best every time," the exact script to plant the seed for reviews before a job starts, how to capture reviews on the spot using tools like Zappy cards, and employee incentive ideas that actually work.

Plus, discover why 77% of consumers ignore reviews older than three months and what that means for your Google rankings.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Join Alex Danner for a money-saving conversation with Mark Dolan, payment processing expert from Tiger Payment Solutions, as they break down how fence and deck contractors can dramatically reduce or eliminate credit card processing fees.
In this episode, Mark reveals:

• How contractors processing $1 million annually through QuickBooks are losing $30,000+ in unnecessary fees
• The difference between absorbing fees at 3% vs. Tiger's approach to driving costs down or eliminating them entirely
• Why ACH transactions through Tiger cost only 29 cents (compared to 1% with most processors)
• How to legally and compliantly pass processing fees to customers without losing competitive edge
• Mobile payment solutions that get you paid faster in the field - no more waiting 30-60 days for checks
• The QuickBooks integration that saves contractors thousands while improving cash flow
• Which credit cards cost you the most (and least) to accept
• How to conduct a free audit of your current payment processing to identify hidden fees

Mark also discusses Tiger Payment Solutions' unique family-run approach to customer service, offering 24/7 support with real people (even on holidays), month-to-month contracts with no long-term commitments, and personalized guidance for the fence and deck industry. Learn why contractors who make the switch report significant profit improvements and faster payment collection.
Whether you're currently using Square, Stripe, QuickBooks payments, or your local bank's merchant services, this episode provides actionable insights to audit your current setup and potentially save thousands of dollars annually - money that goes straight to your bottom line.

Contact Tiger Payment Solutions at tigerprocessing.com or reach Mark directly at markwithak@tigerprocessing.com for a complimentary analysis of your payment processing fees.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Join Alex Danner for an eye-opening conversation with Neil Adams, Social Media Marketing Director for Moso Bamboo Outdoor, as they explore bamboo as a revolutionary decking and fencing material that's changing the industry.
In this episode, Neil reveals:

• How Moso Bamboo is priced at approximately half the cost of exotic hardwoods like ipe
• The unique Class A fire rating that makes it the only natural product approved for wildfire-prone areas
• Why bamboo is harder and denser than ipe while being carbon neutral
• The installation advantage: 6-foot boards with tongue-and-groove end match that eliminates waste and cuts installation time dramatically
• How bamboo grows 5x faster than trees and regrows without replanting
• The 25-year warranty against rot and decay with minimal maintenance required
• Why contractors report higher profit margins due to faster installation and reduced waste

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Join Alex Danner for an inspiring conversation with deck industry legend Bobby Parks, who successfully built and sold Peachtree Deck after generating over $2.5 million in annual revenue. Bobby shares his journey from building custom homes straight out of high school to becoming one of the most respected names in the deck industry.
In this episode, Bobby reveals:

• How he transitioned from competing on price to commanding premium margins
• The marketing breakthrough that generated more leads than he could handle (allowing him to charge $75 consultation fees)
• His strategy for becoming the go-to high-end deck builder in Atlanta
• The unexpected conversation that led to selling his business in 2014
• His 7-year roadshow journey conducting 110-120 events annually across the country
• Insights from his role as NADRA board member and current chairman of the Deck Awards

Bobby also shares valuable advice on entering the NADRA Deck Awards, what judges look for in winning projects, and why being in the room with industry leaders is crucial for business growth. Whether you're building your first deck business or scaling to multiple crews, Bobby's practical wisdom on marketing, pricing, and business development will help you take your company to the next level.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bart Stuchell, founder of StoneDek Systems, to explore an innovative alternative to traditional wood and composite decking. Bart shares how he invented the Silka Grate system back in 2007—a revolutionary honeycomb subfloor that allows contractors to install natural stone, porcelain, pavers, and premium materials on elevated surfaces.

Discover how this patented system competes head-to-head with high-end composite products while offering homeowners a maintenance-free, high-value alternative. Bart walks through the installation process, addresses common contractor concerns about cutting stone, and reveals creative possibilities for outdoor kitchens, fire features, and custom lighting.

Key Topics Covered:

• How the honeycomb grate system supports over a ton per square foot
• Installation process compared to traditional decking
• Material options and pricing vs. premium composites
• Creative applications: kitchens, fire features, countertops, lighting
• Training and support for contractors
• Differentiating your business in competitive markets

Perfect for deck contractors looking to stand out and target high-end customers with cutting-edge outdoor living solutions.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.