What if everything we were taught about understanding people is wrong?

In this week’s episode of the Finally Seen™ podcast, we welcome David Allison, one of the world’s leading experts on human values, a best-selling author, and the founder of The Valuegraphics Project. David breaks down why age, gender, income, and other demographic labels no longer work and what actually drives human behavior, decision-making, and loyalty.

This conversation goes deep into values, neuroscience, brand strategy, leadership, and visibility. You’ll learn why values shape everything from how people buy to how they trust, follow, and commit, and how understanding what matters most to your audience makes your message clearer, your impact stronger, and your presence more magnetic.

If you’re building a brand, leading people, or trying to connect without shrinking or performing, this episode will change how you see your audience and yourself.

In This Episode:

• ​​Why Demographics Are Dead in Marketing and Branding
• What Actually Drives Human Behavior and Decision-Making
• Values vs. Age, Gender, and Income: What Marketers Get Wrong
• How the Brain Uses Values to Choose, Buy, and Trust
• The Neuroscience of Values, Dopamine, Alignment, and Anxiety
• Why Stereotypes Fail and How They Damage Connection
• Brand Strategy Built on Human Values, Not Labels
• Corporate Values vs. Human Values: The Critical Difference
• How Understanding Values Creates Loyalty and Trust
• Why Shared Values Matter More Than Political or Cultural Divides
• Using Values to Lead, Communicate, and Build Stronger Cultures
• How Values Shape Visibility, Messaging, and Personal Boundaries
• Why Knowing What Matters Most Changes Everything
• A New Way to See Your Audience and Yourself

This episode is sponsored by:

Bobelo (Use code ChrissyBernal15% at checkout to get 15% off!)

Bio:

David Allison is a human values expert, global researcher, and two-time best-selling author. He is the founder of the Valuegraphics Project, an organization devoted to a simple goal – influencing outcomes with shared human values. The Valuegraphics Research Company is one division of the Valuegraphics Project, with a team of researchers and project managers who help organizations understand how to engage and influence the people they want to reach.

David coined the term valuegraphics for an entirely new type of predictive audience insights, which organizations like PayPal, lululemon, Five Star School Supplies, Google, and the United Nations Foundation have embraced. His work has been written about in Forbes Magazine, Harvard Business Review, Business Insider, and INC Magazine. The World Economic Forum published his findings, and valuegraphics are now included–next to demographics–in college textbooks used around the world.

David speaks internationally and helps brands use valuegraphic data to engage, motivate, and inspire the people they want to reach. INC Magazine named his last book one of the ten best leadership books of the year, and Kirkus Reviews called his new bestseller, The Death of Demographics, “convincing, insightful, and...revolutionary.”

Website:

https://www.davidallisoninc.com/

https://valuegraphics.com/

LinkedIn: https://www.linkedin.com/in/davidallisoninc/

Instagram: https://www.instagram.com/davidallisoninc/

beabetterbrand.com/

Are you ready to pivot your life in a new direction?

Life transitions don’t always announce themselves loudly. Sometimes they show up as exhaustion, anxiety, disrupted sleep, or the quiet feeling that something is off. In this week’s episode of the Finally Seen™ podcast, Roxy Saran shares her journey of transformation from a successful essential oil business to becoming a women’s life coach and what it really looks like to listen to your body in seasons of change.

From nervous system dysregulation and burnout to faith, identity, and sustainable wellness, Roxy shares practical tools to help high-achieving women restore balance without shame or self-abandonment. This conversation challenges the idea that constant stress and exhaustion are normal and offers a more grounded path forward, one rooted in grace, awareness, and alignment.

If you are building a full life and a meaningful business and feel like you are running on empty, this episode is your permission to pause, recalibrate, and come back to yourself.

In This Episode:

• When Burnout Doesn’t Look Like Burnout
• Listening to Your Body in Seasons of Change
• Nervous System Dysregulation in Women
• Just Because It’s Common Doesn’t Mean It’s Normal
• Faith, Stillness, and Discernment
• Grace Over Guilt. Balance Over Burnout.
• Coming Back to Yourself

This episode is sponsored by:

Bobelo (Use code ChrissyBernal15% at checkout to get 15% off!)

Bio:

Roxy Saran is a women’s business and life coach who has helped over 1,000 women worldwide reclaim clarity, confidence, and balance since 2012. She works with high-achieving women, including CEOs and founders generating up to $5M in sales, supporting them through business growth, family dynamics, health, sleep, marriage, and motherhood. Known for her direct, results-driven coaching style, Roxy helps women identify and break limiting thought patterns to create rapid, sustainable breakthroughs. Her work is designed for women in their 30s and 40s who want to reduce stress and anxiety, stop waking up exhausted, and feel like themselves again, without sacrificing success.

Website: https://roxysaran.com/

Instagram: https://www.instagram.com/roxy.saran/

LinkedIn: https://www.linkedin.com/in/roxy-saran-b4490119/

Facebook: https://www.facebook.com/roxysaran/

TikTok: https://www.tiktok.com/@roxysaran

YouTube: https://www.youtube.com/@RoxySaran

beabetterbrand.com/

Why do so many authors feel frustrated, invisible, or exhausted after publishing a book?

In this week’s episode of the Finally Seen™ podcast, we sit down with Alexa Bigwarfe, USA Today bestselling author and founder of Write Publish Sell, for an honest conversation about why so many authors struggle and what it actually takes to build publishing success differently.

From collaborative bestsellers and realistic sales expectations to motherhood, health, visibility, and building teams that support real life, this episode pulls back the curtain on the publishing industry. If you are an author, creative, or thought leader who wants impact, income, and longevity without hustle culture, this conversation will help you rethink what success really looks like.

In This Episode:

• Turning passion into a publishing business
• What it really takes to become a bestselling author
• Motherhood, entrepreneurship, and redefining success
• The hidden cost of hustle culture and health wake-up calls
• Why most authors struggle financially
• Books, AI, and the future of creative work
• Visibility, promotion, and building genuine community
• Advice for women ready to stop hiding and be seen

This episode is sponsored by:

Bobelo (Use code ChrissyBernal15% at checkout to get 15% off!)

Bio:

Alexa Bigwarfe is a USA Today best-selling author, publishing coach, and founder of Write|Publish|Sell. She helps women and underrepresented voices publish professional books, build platforms, and grow businesses around their expertise. As the creator of the Women in Publishing Summit, Alexa brings together thousands of authors and publishing professionals each year to learn, connect, and amplify diverse voices in publishing. Whether guiding authors through powerful book launches or helping them turn their stories into tools for impact, Alexa is passionate about helping women use their words to inspire change. She also writes romantic comedies under the pen name Lexi Haddock.

Website:

https://womeninpublishingsummit.com/

https://writepublishsell.com/

Instagram:

https://www.instagram.com/writepublishsell/

https://www.instagram.com/alexabigwarfe/

LinkedIn: https://www.linkedin.com/in/alexabigwarfe/

beabetterbrand.com/