What if everything we were taught about understanding people is wrong?

In this week’s episode of the Finally Seen™ podcast, we welcome David Allison, one of the world’s leading experts on human values, a best-selling author, and the founder of The Valuegraphics Project. David breaks down why age, gender, income, and other demographic labels no longer work and what actually drives human behavior, decision-making, and loyalty.

This conversation goes deep into values, neuroscience, brand strategy, leadership, and visibility. You’ll learn why values shape everything from how people buy to how they trust, follow, and commit, and how understanding what matters most to your audience makes your message clearer, your impact stronger, and your presence more magnetic.

If you’re building a brand, leading people, or trying to connect without shrinking or performing, this episode will change how you see your audience and yourself.

In This Episode:

• ​​Why Demographics Are Dead in Marketing and Branding
• What Actually Drives Human Behavior and Decision-Making
• Values vs. Age, Gender, and Income: What Marketers Get Wrong
• How the Brain Uses Values to Choose, Buy, and Trust
• The Neuroscience of Values, Dopamine, Alignment, and Anxiety
• Why Stereotypes Fail and How They Damage Connection
• Brand Strategy Built on Human Values, Not Labels
• Corporate Values vs. Human Values: The Critical Difference
• How Understanding Values Creates Loyalty and Trust
• Why Shared Values Matter More Than Political or Cultural Divides
• Using Values to Lead, Communicate, and Build Stronger Cultures
• How Values Shape Visibility, Messaging, and Personal Boundaries
• Why Knowing What Matters Most Changes Everything
• A New Way to See Your Audience and Yourself

This episode is sponsored by:

Bobelo (Use code ChrissyBernal15% at checkout to get 15% off!)

Bio:

David Allison is a human values expert, global researcher, and two-time best-selling author. He is the founder of the Valuegraphics Project, an organization devoted to a simple goal – influencing outcomes with shared human values. The Valuegraphics Research Company is one division of the Valuegraphics Project, with a team of researchers and project managers who help organizations understand how to engage and influence the people they want to reach.

David coined the term valuegraphics for an entirely new type of predictive audience insights, which organizations like PayPal, lululemon, Five Star School Supplies, Google, and the United Nations Foundation have embraced. His work has been written about in Forbes Magazine, Harvard Business Review, Business Insider, and INC Magazine. The World Economic Forum published his findings, and valuegraphics are now included–next to demographics–in college textbooks used around the world.

David speaks internationally and helps brands use valuegraphic data to engage, motivate, and inspire the people they want to reach. INC Magazine named his last book one of the ten best leadership books of the year, and Kirkus Reviews called his new bestseller, The Death of Demographics, “convincing, insightful, and...revolutionary.”

Website:

https://www.davidallisoninc.com/

https://valuegraphics.com/

LinkedIn: https://www.linkedin.com/in/davidallisoninc/

Instagram: https://www.instagram.com/davidallisoninc/

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Are you ready to pivot your life in a new direction?

Life transitions don’t always announce themselves loudly. Sometimes they show up as exhaustion, anxiety, disrupted sleep, or the quiet feeling that something is off. In this week’s episode of the Finally Seen™ podcast, Roxy Saran shares her journey of transformation from a successful essential oil business to becoming a women’s life coach and what it really looks like to listen to your body in seasons of change.

From nervous system dysregulation and burnout to faith, identity, and sustainable wellness, Roxy shares practical tools to help high-achieving women restore balance without shame or self-abandonment. This conversation challenges the idea that constant stress and exhaustion are normal and offers a more grounded path forward, one rooted in grace, awareness, and alignment.

If you are building a full life and a meaningful business and feel like you are running on empty, this episode is your permission to pause, recalibrate, and come back to yourself.

In This Episode:

• When Burnout Doesn’t Look Like Burnout
• Listening to Your Body in Seasons of Change
• Nervous System Dysregulation in Women
• Just Because It’s Common Doesn’t Mean It’s Normal
• Faith, Stillness, and Discernment
• Grace Over Guilt. Balance Over Burnout.
• Coming Back to Yourself

This episode is sponsored by:

Bobelo (Use code ChrissyBernal15% at checkout to get 15% off!)

Bio:

Roxy Saran is a women’s business and life coach who has helped over 1,000 women worldwide reclaim clarity, confidence, and balance since 2012. She works with high-achieving women, including CEOs and founders generating up to $5M in sales, supporting them through business growth, family dynamics, health, sleep, marriage, and motherhood. Known for her direct, results-driven coaching style, Roxy helps women identify and break limiting thought patterns to create rapid, sustainable breakthroughs. Her work is designed for women in their 30s and 40s who want to reduce stress and anxiety, stop waking up exhausted, and feel like themselves again, without sacrificing success.

Website: https://roxysaran.com/

Instagram: https://www.instagram.com/roxy.saran/

LinkedIn: https://www.linkedin.com/in/roxy-saran-b4490119/

Facebook: https://www.facebook.com/roxysaran/

TikTok: https://www.tiktok.com/@roxysaran

YouTube: https://www.youtube.com/@RoxySaran

beabetterbrand.com/

Why do so many authors feel frustrated, invisible, or exhausted after publishing a book?

In this week’s episode of the Finally Seen™ podcast, we sit down with Alexa Bigwarfe, USA Today bestselling author and founder of Write Publish Sell, for an honest conversation about why so many authors struggle and what it actually takes to build publishing success differently.

From collaborative bestsellers and realistic sales expectations to motherhood, health, visibility, and building teams that support real life, this episode pulls back the curtain on the publishing industry. If you are an author, creative, or thought leader who wants impact, income, and longevity without hustle culture, this conversation will help you rethink what success really looks like.

In This Episode:

• Turning passion into a publishing business
• What it really takes to become a bestselling author
• Motherhood, entrepreneurship, and redefining success
• The hidden cost of hustle culture and health wake-up calls
• Why most authors struggle financially
• Books, AI, and the future of creative work
• Visibility, promotion, and building genuine community
• Advice for women ready to stop hiding and be seen

This episode is sponsored by:

Bobelo (Use code ChrissyBernal15% at checkout to get 15% off!)

Bio:

Alexa Bigwarfe is a USA Today best-selling author, publishing coach, and founder of Write|Publish|Sell. She helps women and underrepresented voices publish professional books, build platforms, and grow businesses around their expertise. As the creator of the Women in Publishing Summit, Alexa brings together thousands of authors and publishing professionals each year to learn, connect, and amplify diverse voices in publishing. Whether guiding authors through powerful book launches or helping them turn their stories into tools for impact, Alexa is passionate about helping women use their words to inspire change. She also writes romantic comedies under the pen name Lexi Haddock.

Website:

https://womeninpublishingsummit.com/

https://writepublishsell.com/

Instagram:

https://www.instagram.com/writepublishsell/

https://www.instagram.com/alexabigwarfe/

LinkedIn: https://www.linkedin.com/in/alexabigwarfe/

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In this week’s episode of the Finally Seen™ podcast, we sit down with Jennifer Berson, founder of Jeneration PR and Jeneration Academy, to talk about what happens when you stop forcing yourself into a version of success that no longer fits.

Jen shares her journey from civil litigator to building a multi-award-winning PR agency from scratch, with no contacts, no training, and no safety net beyond belief, preparation, and instinct. We talk about leaving prestigious careers, building real businesses (not “cute side hustles”), and why trusting your gut is one of the most underrated leadership skills women have.

This is a candid, strategy-packed conversation about niching, pricing, boundaries, motherhood, energy, and building companies that actually support your life rather than consume it. If you’ve ever thought, “There has to be another way,” this episode will help you see it and claim it.

In this episode, we cover:

• Why “successful” careers can still feel completely wrong
• Leaving law to build a business without burning bridges or yourself
• How niching creates freedom, confidence, and higher rates
• The shift from freelancer to CEO (and why language matters)
• Lessons motherhood teaches you about leadership, boundaries, and trust
• The role of energy, intuition, and instinct in client selection and pitching
• Why building a business that lasts requires listening to your body, not just logic

This episode is sponsored by:

Bobelo (Use code ChrissyBernal15% at checkout to get 15% off!)

Bio:

Jennifer Berson is the founder of Jeneration PR, a boutique public relations agency she launched in 2005 after leaving a career as a civil litigation attorney to pursue more creative, impact-driven work. Her legal background gives her a sharp business lens that helps entrepreneurs stay focused, strategic, and results-oriented as they grow their brands. Jennifer is a regularly featured PR and social media expert for American Express OPEN Forum and has been featured in outlets including The New York Times, Entrepreneur, PR Week, Fox 11 News, and Apple.com. She is also the founder of Jeneration Academy, where she teaches entrepreneurs how to build brand awareness and drive sales with confidence.

Website:

https://www.jenerationpr.com/

https://jenerationacademy.com/

LinkedIn: https://www.linkedin.com/in/jenerationpr/

Instagram: https://www.instagram.com/jenerationpr/

YouTube: https://www.youtube.com/@JenerationprBuzz

beabetterbrand.com/

What if the reason you feel stuck is because you are actually in the middle of becoming?

In this week’s episode of the Finally Seen™ podcast, we’re joined by leadership coach, bestselling author, and identity transformation expert Dr. Angela Aja for a conversation that will challenge how you see struggle, success, and self-reinvention.

Dr. Angela shares her powerful journey from ministry leadership to financial collapse and how losing everything forced her to finally meet herself. From that transformation, she developed her now-renowned framework, The Five Stages of the Rise of a Woman, inspired by the journey from caterpillar to butterfly.

We talk about why so many women skip the cocoon, how identity is formed and distorted, and what it actually takes to rise into purpose without burning out or playing small.

This conversation is for the woman who knows she was made for more but feels caught between who she was and who she is becoming.

In this episode, we cover:

• Why feeling stuck often means you are in a necessary season of transformation
• The five stages of the Rise of a Woman and how to identify where you are
• Why skipping the cocoon leads to burnout, striving, and imposter syndrome
• How to stop telling your story from the caterpillar and start telling it from the butterfly
• The difference between flying harder and learning how to soar
• Why your story is not about you, and why someone is waiting to hear it

If you have ever wondered whether your breakdown is actually your becoming, this episode will meet you right where you are.

This episode is sponsored by:

Bobelo (Use code ChrissyBernal15% at checkout to get 15% off!)

Bio:

Dr. Angela Aja is a Leadership Coach, Impact Strategist, Sought-After Speaker, and Best-Selling Author. She’s also a mother of four adult children and proud 'Mammaw' to seven grandbabies who have completely stolen her heart.

Angela is the founder of Angela Aja Ministries, Monarch University Coaching, and The 7-Figure Story Method™, a transformational framework she discovered on her own path from tragedy to triumph. Today, she helps Kingdom leaders transform their story into a 7-figure movement so they can soar beyond personal success into legacy-level leadership.

Through her signature program, The Crown, she equips world-changers to become best-selling authors and rise in authenticity, alignment, and authority, transforming their message into a movement.

She’s known as a voice of clarity in a noisy world, a mentor to movement-makers, and a midwife to those birthing something greater.

Her mission is simple but profound: to help leaders soar beyond personal success into legacy-level leadership. Because soaring isn’t just a metaphor; it’s a mandate.

Website: https://www.angelaaja.com/

Facebook: https://www.facebook.com/angela.aja1/

Instagram: https://www.instagram.com/drangelaaja/

LinkedIn: https://www.linkedin.com/in/angelaajacoaching/

beabetterbrand.com/

What if your money struggles are not about math but about mindset?

In this week’s episode of the Finally Seen™ podcast, join us for a powerful conversation with Chelsea M. Williams, Forbes Advisor Board member and founder of Money Mastery, to unpack the deeply personal relationship women have with money. Chelsea shares her extraordinary journey from starting over at a women’s shelter to becoming a trusted voice in financial literacy for women nationwide.

We’ll explore how mindset shapes financial health, why your spending reflects your values, and how women can reclaim their financial power without shame or fear. This conversation is both grounding and galvanizing, blending personal truth with practical strategy you can apply immediately.

If you have ever felt behind, intimidated by money, or unsure how to build wealth in a way that aligns with who you are, this episode will help you see your finances, and yourself, differently.

In this episode, we cover:

• Why money is a mirror of your mindset
• How women’s financial narratives have been shaped by history and how to rewrite them
• The connection between values, spending, and self-trust
• Simple systems that help you treat your finances like a business
• How to stop self-sabotaging through instant gratification

This episode is sponsored by:

Bobelo (Use code ChrissyBernal15% at checkout to get 15% off!)

Bio:

Chelsea M. Williams is the founder and visionary behind Money Mastery and is known as The Money Whisperer. With over a decade of experience in finance and accounting, she helps women get unstuck from limiting money stories so they can build sustainable financial confidence and long-term success. Chelsea’s approach blends deep financial expertise with a relatable understanding of human behavior, making money feel less intimidating and more empowering. Her mission is to help women rewrite their financial narratives with clarity, intention, and purpose.

Website: https://www.moneymastery.work/

LinkedIn: https://www.linkedin.com/in/chelseamwilliams-chieffinancialarchitect/

Youtube: https://www.youtube.com/@MoneyMasteryWithChelsea

Facebook: https://www.facebook.com/moneymasterywithchelsea/

Instagram: https://www.instagram.com/the_money_whisperer/

beabetterbrand.com/

In this week’s episode of the Finally Seen™ podcast, we welcome LaQuincia Nichols, a leader who teaches women how to step out of conflict avoidance and into courageous, honest communication. Quincy shares her Spark framework, a structured yet soulful approach to navigating tough conversations in a way that creates clarity, confidence, and connection.

Listen in as we explore what happens when women stop letting titles define their worth and start owning their voice in every room they walk into.

Learn how to prepare for hard conversations, set boundaries that honor values, and take back the authority that has been inside you all along. If you’ve been shrinking yourself to keep the peace or avoiding the conversations that would set you free, this episode brings the clarity and courage you’ve been craving.

In This Episode:
• How the Spark framework helps you lead conversations with honesty and purpose
• Why labels limit us and how to break out of them
• A practical way to understand what you truly want before addressing conflict
• Why women must speak up, negotiate, and claim their space with confidence
• The connection between personal values, boundaries, and real leadership

This episode is sponsored by:

Bobelo (Use code ChrissyBernal15% at checkout to get 15% off!)

Bio:

LaQuincia Nichols is a leadership and transformational coach, speaker, and the creator of the SPARK Framework, a proven system that helps high-achieving women reclaim their voice, set unapologetic boundaries, and turn difficult conversations into powerful opportunities for growth and impact.

With over 20 years of corporate operations and team-leadership experience, she has guided hundreds of professionals and entrepreneurs to move from chronic undervaluing to bold, sustainable success.

Known for her blend of candor, compassion, and practical tools, LaQuincia’s “Unmute Your Power” workshops, masterminds, and SPARK Sessions empower women to embrace their worth, lead without apology, and build confident, authentic careers and lives.

Website: https://www.experience-coaching.com/

LinkedIn: https://www.linkedin.com/in/laquincia-nichols-741833b/

Facebook: https://www.facebook.com/laquincianichols/

Instagram: https://www.instagram.com/quincie_experience_coaching/

beabetterbrand.com/

In this week’s episode of the Finally Seen™ podcast, we welcome Chase Williams, a former corporate fitness director who realized her life no longer matched the values she claimed to live by. Her journey through motherhood, pandemic stress, and burnout sparked a complete reset, leading her to build Chaselynn Fitness and develop the 3M Method: Macros, Mindset, and Movement.

This conversation dives into what it really takes for moms to build a healthy lifestyle that actually lasts. Chase shares how shifting from high-intensity workouts to strength training transformed her body, why mindset is the missing link for most women, and how daily rhythms create sustainable change far beyond quick fixes. She also opens up about the powerful role faith plays in her coaching and how discipline becomes a guiding thread through health, spirituality, finances, and family life.

You’ll hear practical strategies, real talk about identity, and insights that help women break all-or-nothing patterns so they can create a lifestyle that supports their calling and their family.

In This Episode:

• Building sustainable health during motherhood
• The 3M Method for long-term transformation
• How to model healthy habits for your kids
• Shifting away from perfectionism in nutrition and fitness
• Integrating faith into your wellness journey

Tune in for a refreshing, faith-rooted conversation that reminds you that your health journey is not about striving. It is about alignment, intention, and building a life that reflects who you are becoming.

This episode is sponsored by:

Bobelo (Use code ChrissyBernal15% at checkout to get 15% off!)

Bio:

Chase Williams is a certified personal trainer, nutritionist, and the founder of Chaselynn Fitness. She helps moms build sustainable health through her signature 3M Method: Macros, Mindset, and Movement. After working as a corporate fitness director and experiencing her own burnout during motherhood and the pandemic, Chase transformed her approach to wellness by shifting from high-intensity pressure to strength, alignment, and intentional daily rhythms.

Her mission is to change how women relate to food, fitness, and self-care, moving away from quick fixes and punishment-based routines toward a lifestyle rooted in values, faith, and long-term sustainability. Chase is also the host of the Noble & Nourished podcast and leads a growing community of women committed to creating homes and habits that support who they are becoming.

Website: https://chaselynnwilliams.com/

Instagram: https://www.instagram.com/chaselynn252/

LinkedIn: https://www.linkedin.com/in/chaselynn/

Facebook: https://www.facebook.com/TrainerChaseWilliams/

beabetterbrand.com/