Marketing a coworking space is rarely the main job on the list for an operator but it is often the one that determines whether a space grows, stalls or quietly struggles.

In this episode of Flex That Worx, we’re joined by Jack Regan from Trend 7 Media for an honest conversation about what actually works when it comes to coworking marketing. Trend 7 Media is a Content Marketing Agency for B2B Tech brands and they have experience helping spaces in the coworking industry with their marketing.

We talk about why marketing needs to start with clarity around what your space stands for, how real member stories consistently outperform polished campaigns and why community impact often happens well beyond the walls of your workspace.

The conversation also explores practical realities, from driving enquiries in the first 30 days, to staying visible when you’re already close to capacity and avoiding the trap of endless planning that never turns into action.

This episode is for coworking and flexible workspace operators who want marketing that feels manageable, human and aligned with how their space actually works.

Key themes discussed in this episode for coworking & flexible workspace operators:

• Why clarity on goals shapes better marketing decisions
• How member stories create trust and connection
• What community impact looks like in everyday practice
• How consistency builds momentum without chasing perfection

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Coworking spaces and gyms tend to be discussed in very different circles but when you stand back and look at both models, they are more alike than we think.

A few similarities we noticed are they both sell memberships, depend on retention and they only work if people actually show up.

In this week’s episode of Flex That Worx, Anne-Marie and Graham dig into why gyms have become very good at understanding routine, habit, and real human behaviour and what coworking operators can take from that.

The conversation explores why people keep showing up to spaces that fit into their lives, even when those spaces are not perfect. It challenges the idea that better equipment, better coffee, or more events are what drive engagement, and instead looks at timing, accessibility, confidence, and clarity of purpose.

They also unpack the challenges operators need to manage such as intimidating first days for new members, over-engineered onboarding, serving very different people in the same space, and the mistake of assuming community can be manufactured on demand.

This is not about turning coworking spaces into gyms. It is about learning from an industry that understands where it sits in people’s lives, and designs around that reality.

Key takeaways for coworking and flexible workspace operators:

• If your space does not fit into someone’s routine, no amount of fancy equipment will fix that
• Accessibility and opening hours often matter more than amenities
• Over-structured onboarding can create pressure rather than confidence
• One space can successfully serve different audiences at different times
• Community is an outcome of environment
• Existing members still need support even if they have been there for years

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Coworking spaces have traditionally been designed around desks, meetings, and laptop-based work. But a growing group of workers do not fit neatly into that model.

In this episode of Flex That Worx, Anne-Marie Murphy and Graham Clarke explore whether coworking spaces are truly set up to support creators, people whose work depends on content, visibility, and personal branding.

Creators work differently from traditional freelancers or remote employees. They often need a quiet space at short notice, spaces suitable for filming or recording, and access to equipment that is difficult to justify or maintain at home. Many coworking spaces were never designed with this type of work in mind, which can unintentionally create friction for both operators and members.

This episode looks at what it would actually mean to serve creators well, without overengineering your space or compromising your existing business model. The conversation covers practical considerations around layout, sound, equipment, membership structures, and how operators can assess whether this audience makes sense for their location.

For coworking and flexible workspace operators thinking about future demand, this episode offers a grounded, realistic look at an audience that is already present in many local markets.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!