Join Shayna and Evelyn as they dive deep into the business routines that will take your interior design business from overwhelmed to organized in 2026. Building upon their previous conversation about well-rounded routines, this episode gets tactical—breaking down the exact weekly and daily systems you need to keep your internal projects flowing smoothly and your business foundation rock-solid.

Whether you're drowning in emails, struggling to delegate effectively, or watching your marketing efforts fall by the wayside because "fires" keep popping up, this episode is full of precise calendar-blocking strategies, meeting cadences, and accountability structures that will help you stop making excuses and start making real progress.

You'll hear game-changing advice on everything from implementing a daily closeout call (yes, even in the car on the way to pick up the kids) to structuring your weekly delegation meetings, managing email workflows, staying on top of time logs, and building those critical strategic partnerships that keep your pipeline full.

They also break down the two essential buckets that every designer needs to master—internal project management and business foundation work—and show you exactly how to schedule recurring time for the things that always seem to fall off: documentation, marketing consistency, financial tracking, and systems building. Plus, they get real about why you can't delegate without documenting, how to solve around your excuses instead of staying stuck in them, and why investing in accountability support will pay you back tenfold.

Packed with honest encouragement, actionable frameworks, and a healthy dose of tough love, this episode is your no-excuses roadmap to building business routines that actually stick. If you're ready to stop letting every day feel different, eliminate that constant high-frequency panic, and finally create the sustainable interior design business machine you've been dreaming of, this episode will show you exactly how to commit to yourself, lock in your routine, and make 2026 the year you stop being the bottleneck in your own success.

Click to schedule your free consultation now and discover how 4Dbiz’s flexible, fractional team can help you reclaim your time and build a design business that works for you.

Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode!

Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode!

Join Shayna and Evelyn as they kick off 2026 with a powerful framework for building routines that strengthen your relationships and drive real results in your business. In this energizing season premiere, they break down the three essential areas that every designer needs to master: self-care, family and relationships, and business foundation. Whether you're struggling to find time for yourself, feeling guilty about missing family moments, or watching your marketing efforts fall by the wayside, Shayna and Evelyn share the exact strategies and calendar-blocking techniques you need to show up consistently in 2026, even on your lowest-energy days.

You'll hear candid reflections on the power of commitment, the importance of starting small, and why sustainable growth is all about creating routines you can actually stick to. They dive deep into real-world examples from their own journeys, covering everything from morning gym sessions and date night commitments to systems documentation, marketing accountability, and CEO thinking time.

Plus, you'll get practical guidance on when to ask for help, how to work with the 4Dbiz team for accountability support, and why investing in your business foundation today will pay you back for years to come.

Packed with honest encouragement, actionable advice, and a healthy dose of tough love, this episode is your roadmap to stop spiraling and start thriving. If you're ready to silence that end-of-day guilt, build routines that actually work, and make 2026 your most balanced and productive year yet, this episode will show you exactly where to start.

Click to schedule your free consultation now and discover how 4Dbiz’s flexible, fractional team can help you reclaim your time and build a design business that works for you.

Get your tickets to Donna's 3 Day IGNITE Business Immersion Workshop starting January 21st!

Shayna and Evelyn are back with Part 2 of their conversation with Donna Hoffman, founder of Impeccably Designed Homes and celebrated business coach for interior designers.

In Part 1, Donna introduced the first pillar of a "profit proud" business: mindset and the creative brain. Now, she's diving into the final two pillars—the business of your business (operations) and the business of sales and marketing.

You'll hear Donna break down why operations are the "money in the bank" part of your business as she shares strategies for identifying where your systems are breaking down, exploring why your scope of work is one of your most powerful sales tools, and learning how to price your services in a way that protects your profitability as you grow. Donna also tackles one of the toughest challenges for empathetic creatives: managing client reactivity during purchasing and installation, and how to build processes that protect both you and your team from burnout.

We then shift focus to Donna's final pillar of sales and marketing—the fuel that keeps your business moving. Donna introduces the concept of "meaningful marketing," rooted in service and genuine enthusiasm, and walks you through how to craft a branding statement that actually sets you apart (spoiler: "we make happy spaces" won't cut it). You'll also learn how to think about your sales pipeline as something that runs all the way through your business, and why networking is still one of your highest-ROI activities.

This episode is packed with honest insights, tactical advice, and the kind of real talk that will help you stop spinning your wheels and start building an interior business that truly supports you. Plus, Donna shares all the details about her upcoming Ignite Business Immersion Workshop—three days of high-level coaching designed to help interior designers master these exact pillars and kick off the year with clarity and confidence.

If you're ready to move beyond hustle mode and step into your role as a design CEO, this episode is your roadmap.