Join Shayna and Evelyn as they dive deep into the business routines that will take your interior design business from overwhelmed to organized in 2026. Building upon their previous conversation about well-rounded routines, this episode gets tactical—breaking down the exact weekly and daily systems you need to keep your internal projects flowing smoothly and your business foundation rock-solid.

Whether you're drowning in emails, struggling to delegate effectively, or watching your marketing efforts fall by the wayside because "fires" keep popping up, this episode is full of precise calendar-blocking strategies, meeting cadences, and accountability structures that will help you stop making excuses and start making real progress.

You'll hear game-changing advice on everything from implementing a daily closeout call (yes, even in the car on the way to pick up the kids) to structuring your weekly delegation meetings, managing email workflows, staying on top of time logs, and building those critical strategic partnerships that keep your pipeline full.

They also break down the two essential buckets that every designer needs to master—internal project management and business foundation work—and show you exactly how to schedule recurring time for the things that always seem to fall off: documentation, marketing consistency, financial tracking, and systems building. Plus, they get real about why you can't delegate without documenting, how to solve around your excuses instead of staying stuck in them, and why investing in accountability support will pay you back tenfold.

Packed with honest encouragement, actionable frameworks, and a healthy dose of tough love, this episode is your no-excuses roadmap to building business routines that actually stick. If you're ready to stop letting every day feel different, eliminate that constant high-frequency panic, and finally create the sustainable interior design business machine you've been dreaming of, this episode will show you exactly how to commit to yourself, lock in your routine, and make 2026 the year you stop being the bottleneck in your own success.

Click to schedule your free consultation now and discover how 4Dbiz’s flexible, fractional team can help you reclaim your time and build a design business that works for you.

Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode!

Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode!

Join Shayna and Evelyn as they kick off 2026 with a powerful framework for building routines that strengthen your relationships and drive real results in your business. In this energizing season premiere, they break down the three essential areas that every designer needs to master: self-care, family and relationships, and business foundation. Whether you're struggling to find time for yourself, feeling guilty about missing family moments, or watching your marketing efforts fall by the wayside, Shayna and Evelyn share the exact strategies and calendar-blocking techniques you need to show up consistently in 2026, even on your lowest-energy days.

You'll hear candid reflections on the power of commitment, the importance of starting small, and why sustainable growth is all about creating routines you can actually stick to. They dive deep into real-world examples from their own journeys, covering everything from morning gym sessions and date night commitments to systems documentation, marketing accountability, and CEO thinking time.

Plus, you'll get practical guidance on when to ask for help, how to work with the 4Dbiz team for accountability support, and why investing in your business foundation today will pay you back for years to come.

Packed with honest encouragement, actionable advice, and a healthy dose of tough love, this episode is your roadmap to stop spiraling and start thriving. If you're ready to silence that end-of-day guilt, build routines that actually work, and make 2026 your most balanced and productive year yet, this episode will show you exactly where to start.

Click to schedule your free consultation now and discover how 4Dbiz’s flexible, fractional team can help you reclaim your time and build a design business that works for you.

Get your tickets to Donna's 3 Day IGNITE Business Immersion Workshop starting January 21st!

Shayna and Evelyn are back with Part 2 of their conversation with Donna Hoffman, founder of Impeccably Designed Homes and celebrated business coach for interior designers.

In Part 1, Donna introduced the first pillar of a "profit proud" business: mindset and the creative brain. Now, she's diving into the final two pillars—the business of your business (operations) and the business of sales and marketing.

You'll hear Donna break down why operations are the "money in the bank" part of your business as she shares strategies for identifying where your systems are breaking down, exploring why your scope of work is one of your most powerful sales tools, and learning how to price your services in a way that protects your profitability as you grow. Donna also tackles one of the toughest challenges for empathetic creatives: managing client reactivity during purchasing and installation, and how to build processes that protect both you and your team from burnout.

We then shift focus to Donna's final pillar of sales and marketing—the fuel that keeps your business moving. Donna introduces the concept of "meaningful marketing," rooted in service and genuine enthusiasm, and walks you through how to craft a branding statement that actually sets you apart (spoiler: "we make happy spaces" won't cut it). You'll also learn how to think about your sales pipeline as something that runs all the way through your business, and why networking is still one of your highest-ROI activities.

This episode is packed with honest insights, tactical advice, and the kind of real talk that will help you stop spinning your wheels and start building an interior business that truly supports you. Plus, Donna shares all the details about her upcoming Ignite Business Immersion Workshop—three days of high-level coaching designed to help interior designers master these exact pillars and kick off the year with clarity and confidence.

If you're ready to move beyond hustle mode and step into your role as a design CEO, this episode is your roadmap.

Join Shayna and Evelyn as they welcome Andrea Liebross—business coach for entrepreneurial women, author and podcast host of "She Thinks Big," for a candid conversation about the real challenges facing interior designers and creative business owners.

In this episode, Andrea unpacks the disconnect between vision and action that so many leaders experience, and shares her signature “belief bridge” framework for moving from self-doubt to confident leadership. You’ll hear honest stories about the struggles of taking accountability, the importance of investing in yourself as a leader, and why true growth starts with your mindset, not just your systems.

Andrea also gives a behind-the-scenes look at her coaching programs, from power hour sessions to immersive retreats, and offers practical advice for anyone ready to step into their role as visionary and leader. If you’ve ever felt stuck on the “land of impossible,” this episode is your invitation to start building your own bridge—one belief at a time.

Don’t miss Andrea’s actionable tips, real-life examples, and the encouragement you need to grow your business from the inside out. Stay tuned for more inspiring conversations and resources to help you thrive as a creative entrepreneur!

Want to learn more about Andrea's coaching services? Click to discover how she empowers women entrepreneurs to create a business—and mindset—that’s both successful and sustainable.

Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode!

Click to schedule your free consultation now and discover how 4Dbiz’s flexible, fractional team can help you reclaim your time and build a design business that works for you.

Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode!

Join Shayna and Evelyn as they ring in the new year with a fresh perspective and a playful twist on their usual routine. In this special end of year episode, they highlight their top three most valuable episodes to revisit as you set your intentions for 2026. Whether you’re looking to tighten up your pricing model, rethink how you build your team, or get your mindset right for new opportunities, Shayna and Evelyn break down the essential lessons and actionable strategies you need to start the year strong.

You’ll hear candid reflections on the power of transformation, the importance of accountability, and why growth in business (and life) is all about continuous change. They review previous episodes with real-world stories from their own journey—covering everything from team development and routine-building to the not-so-glamorous realities of home renovations. Plus, you'll also get a sneak peek at what’s coming up in January, including expert guests and deep dives into the CEO mindset and sustainable routines.

Packed with honest encouragement, practical advice, and a healthy dose of tough love, this episode is your invitation to reflect, reset, and step boldly into the new year. If you’re ready to embrace change, set meaningful routines, and make 2026 your best year yet, this conversation is a roadmap to your next level of business sucess.

Click to schedule your free consultation now and discover how 4Dbiz’s flexible, fractional team can help you reclaim your time and build a design business that works for you.

Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode!

Join Shayna and Evelyn for a candid conversation about the realities of “pay to play” in the design business—what it really means to invest in your company’s foundation, and why that investment never truly stops. In this episode, they pull back the curtain on their own journey, sharing the hard-earned lessons, growing pains, and financial truths that come with scaling a design business.

You’ll hear practical strategies for managing the ongoing costs of growth, including how to break down your business investments into manageable “buckets,” the value of consistent documentation, and why setting a solid foundation early can save you years of stress down the line. They share real-world examples from their work with clients, the time and energy it takes to build out systems, and the mindset shifts required to keep moving forward—even when it feels overwhelming.

Packed with honest encouragement, actionable advice, and a healthy dose of tough love, this episode is your reminder that building a business is a marathon, not a sprint. If you’re ready to embrace the “pay to play” mentality, invest in your foundation, and set yourself up for sustainable growth, this conversation is your roadmap to doing business on your own terms—one process, system, and strategic investment at a time.

Click to schedule your free consultation now and discover how 4Dbiz’s flexible, fractional team can help you reclaim your time and build a design business that works for you.

Get your tickets to Donna's 3 Day IGNITE Business Immersion Workshop starting January 21st!

Join Shayna and Evelyn as they sit down with Donna Hoffman, founder of Impeccably Designed Homes and celebrated business coach for interior designers, for an inspiring conversation on the unique strengths and challenges of creative entrepreneurs.

In this episode, Donna breaks down the first of her three pillars for building a "profit proud" business: mindset and the creative brain. You’ll hear how understanding your own creative wiring—whether you’re a creative, a highly sensitive person (HSP), or an empath—can be the key to unlocking both business success and personal fulfillment.

Donna shares practical mindset hacks, actionable strategies, and honest encouragement for designers who want to stop apologizing for their sensitivity and start leveraging it as a superpower.

Plus, you'll get a sneak peek at Donna’s upcoming Ignite Business Immersion Workshop, designed to help interior designers boost profits, find clarity, and connect with a supportive community.

If you’ve ever felt like your creative brain is both your greatest asset and your biggest challenge, this episode is your permission slip to lean in, build confidence, and design a business that celebrates who you are. Don’t miss the next episode, where Donna returns to dive into the business of operations and sales—plus, actionable tips on pricing, team building, and communicating your value

Have a burning question or idea that you want us to cover? Click here to leave us an anonymous voice note for an opportunity to be featured in an upcoming episode!

Click to schedule your free consultation now and discover how 4Dbiz’s flexible, fractional team can help you reclaim your time and build a design business that works for you.

Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode!

Join Shayna and Evelyn as they share a candid, behind-the-scenes look at a recent coaching session with a designer who was feeling stretched thin, unsure how to grow, and ready for support but not sure where to start.

You’ll hear how the duo break down the process of untangling business finances, identifying true capacity, and building a sustainable action plan, all without adding to the overwhelm. From mapping out income and expenses to setting realistic routines and learning the art of delegation, they reveal the practical steps that help creative entrepreneurs regain control and set their businesses up for long-term success.

Packed with actionable strategies, honest encouragement, and a healthy dose of tough love, this episode is your guide to building a design business that supports your life—not the other way around. If you’re ready to stop spinning your wheels and start making progress, one spreadsheet, strategy, and support system at a time, then this episode is your must-listen roadmap.

Click to schedule your free consultation now and discover how 4Dbiz’s flexible, fractional team can help you reclaim your time and build a design business that works for you.