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For Love & Money

For Love & Money

Written by: Carolyn Butler- Madden
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Hosted by Chief Purpose Activist, Carolyn Butler-Madden, The For Love & Money Podcast is a show where business and social purpose meet to inspire a movement for positive change – business as a force for good; brands driving profit through purpose.

The two essential ingredients we explore through our podcast interviews?

Firstly, Love. Love of our home planet; of humanity; people; culture. Love of what you do and why you do it. The love that employees, customers and clients have of a business built on love.

Secondly, Money. Yes, profit. We explore how purpose drives profit. Also how being profitable allows purposeful businesses to scale their impact.

The objective of the show is all about inspiration. We want to help our listeners to answer the question so many of them have in their minds:

How do I build a purpose-led business in a way that is meaningful, profitable and inspires me and everyone in the organisation to use our business as a force for good?Copyright 2026 All Rights Reserved Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Ep 100: 100 Episodes In. Carolyn Butler‑Madden on what Purpose-Driven Leadership Really Looks Like

    Ep 100: 100 Episodes In. Carolyn Butler‑Madden on what Purpose-Driven Leadership Really Looks Like
    May 28 2026
    EPISODE OVERVIEW Episode 100 is a milestone celebration — and a role reversal. This time, Carolyn Butler-Madden is in the guest seat, interviewed by purpose champion and trusted colleague Peter ter Weeme. Together they reflect on 100 episodes of For Love & Money: the insights that have surprised, some of the stories that guests have shared, and the ideas that have grown more powerful with every conversation. What began as a 12-episode companion to Carolyn’s book became something far bigger — a growing archive of proof that purpose-led business is not a trade-off but a compounding advantage. This episode draws threads across all 100 conversations: love as the unexpected connective tissue, purpose as the engine of genuine innovation, and identity as the foundation everything else is built on. ABOUT PETER TER WEEME Peter ter Weeme is one of Canada’s most respected purpose champions — a leader whose commitment to purpose in challenging industries has earned him recognition that goes well beyond titles. The Canadian Purpose Economy Project named its Purpose Champions Award in his honour: the Peter ter Weeme Purpose Champions Award. He and Carolyn collaborate through Purpose Ignition, and his decision to turn the tables and interview Carolyn for this milestone episode is a tribute to the relationship they’ve built through shared belief in what business can be. THEMES EXPLORED IN THIS EPISODE Love as the unexpected constant Why Carolyn opens every interview with the question: “Do you believe there’s a role for love in business?”How “love” arrives differently in every conversation — and yet keeps arrivingThe Dave Dahl story: a guest who resisted the question and answered it completely by the endWhat 100 episodes have clarified: when business is driven by humanity and is profitable, that is business at its absolute best Purpose and profit: proof over 100 episodes The case for purpose and profit going hand in hand rather than head-to-headIntrepid Travel: from Episode 2 to Episode 99, the most-featured guest on the show and why — on track to $1.3B, AFR Fast Growth List 2024 (#2), B Corp certifiedThe elephant rides decision: pulling out of a highly profitable offering because it conflicted with who they wereThe Antarctica decision: withdrawing from a profitable tour and partnering to do it more sustainablySarah King’s concept of “impatient capital”: purpose held to the same standard as financial targetsCOVID as a test: Intrepid going to zero revenue overnight, using purpose as their North Star — and rehiring most of those they’d let goOther proof points: Who Gives a Crap, Outland Denim, Future Super, Dave’s Killer Bread (sold to Flower Foods for $275M USD) Purpose as the engine of genuine innovation Good Citizens Eyewear: born around a dining table during a climate conversation — Harry Robinson (aged 8) holding a water bottle next to a pair of sunniesKoskela: an office furniture subscription model designed to solve the waste problem, applying a familiar model in a new contextPioneera (Danielle Owen Whitford): an AI-driven language model that detects burnout signals in workplace communication platforms like Slack and Teamsfilm (Elizabeth Tyler): a film platform built to bridge a divided world — curating films that tackle complex social issues including domestic violence and coercive controlAthena Manley / The Flexible CEO: identifying a two-sided problem (experienced C-suite leaders overlooked; mid-sized businesses unable to attract quality CEOs) and building a bridgeRobin Power / Insitutek: civil engineering touches 70% of Australia’s emissions — using that stat as a foundation for a new kind of company built around positive impactThe pattern that kept emerging: people who had been “smashed” by their own experience and came out of it determined to help others avoid the same Purpose isn’t powerful until it’s personal Sandy Blackburn (Ep 89): 15 years in South Africa, living in townships, married into a Black South African family — Ubuntu as an antidote to Western individualism, and “money as a way to buy yourself space to love”Simon Sheikh (Ep 4): founding Future Super with a question — “In 2050 my son will be 35. What’s the world going to look like? I can’t sit on my hands”Peter Baines (Ep 91): forensic investigator sent to the Bali bombings and the Boxing Day tsunami — founder of Hands Across the Water, unable to walk away from what he sawJames Bartle / Outland Denim: a champion motocross rider who saw the film Taken, then witnessed sex trafficking firsthand in Cambodia — “I could not walk past this”Desmond Campbell: introducing himself in language before the interview — discovering he was descended from Vincent Lingiari of the Wave Hill Walk-Off, and how knowing that changed everythingThe big takeaway across 100 episodes: “If your purpose isn’t connected to who you are, I’d question whether it’s genuinely a purpose” The ...
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    58 mins
  • Ep 99 Sara King, Intrepid Travel: Creating Positive Change Through the Joy of Travel

    Ep 99 Sara King, Intrepid Travel: Creating Positive Change Through the Joy of Travel
    May 3 2026
    EPISODE OVERVIEW What does it look like when purpose isn't a department, a report, or a communications device — but the operating system of an entire business? Sara King is General Manager of Purpose at Intrepid Travel, one of the world's most recognised purpose-led businesses. She's responsible for delivering Intrepid's environmental, social and governance commitments across a remarkable scope: climate action, gender equality, modern slavery, reconciliation, animal welfare and the Intrepid Foundation. This is Carolyn's fourth Intrepid episode — and there's something poetic about it landing at Episode 99. The very first guest on this podcast, back at Episode 2, was Geoff Manchester, co-founder of Intrepid. Some organisations just keep giving you things worth talking about. In this conversation, Sara and Carolyn explore what it truly means to embed purpose into business strategy — not as an add-on, but as the guide for every significant decision the business makes. Including some very difficult ones. WHAT YOU'LL LEARN IN THIS EPISODE Why Sara describes her role not as a purpose leader, but as a facilitator of others creating impact — and why that distinction mattersHow Intrepid embeds purpose into its board-level scorecard, treating impact targets with the same accountability as financial targetsThe Antarctica decision: why Intrepid exited a profitable product on environmental grounds — and why revenue targets went up anywayHow Intrepid's shift from carbon offsetting to a decarbonisation fund is reshaping its entire business strategy and growth profileThe vertically integrated model that enables Intrepid's local impact — and the India story that brought it to lifeWhy Intrepid's Borneo family trip is a masterclass in turning environmental education into lasting memoryHow Intrepid created an activism trip in response to US national park funding cuts — and why it sold out in ten minutesWhat B Corp certification has meant for Intrepid's culture of accountability — and what the new standards will demandWhy purpose-led hiring attracts over 220 applicants for a single role — and what executives need to speak fluently at Intrepid ABOUT SARA KING Sara King is Intrepid's General Manager of Purpose, responsible for delivering the company's environmental, social and governance commitments, including as a signatory to the UN Global Compact and a certified B Corp. Her remit includes Reconciliation, Modern Slavery, climate change, gender equality, animal welfare and the Intrepid Foundation. Prior to joining Intrepid, Sara held a number of roles at the International Finance Corporation, a member of the World Bank Group, including a posting to Vanuatu where she delivered a national investment incentive scheme for tourism. Sara holds a Master's in International Relations and Affairs from Macquarie University and a Graduate Certificate of Management from the UNSW Business School. ABOUT INTREPID TRAVEL Intrepid Travel has been a world leader in responsible travel for more than 35 years. The company's mission is to create positive change through the joy of travel, which comes to life on more than 900 trips designed to truly experience local culture. With its own network of country offices in 33 countries, Intrepid has unique local expertise and perspectives. B Corp certified since 2018, their not-for-profit, The Intrepid Foundation, has disbursed more than $20 million to more than 160 partners. RESOURCES AND LINKS MENTIONED Intrepid Travel websiteThe Intrepid Foundation websiteIntrepid's 2025 Integrated Annual ReportThe Good Times — 10 new purposeful ways to travel responsiblySara King on LinkedIn WORK WITH CAROLYN Looking for a keynote speaker who will challenge your thinking on purpose-led leadership? Visit carolynbutlermadden.com Ready to embed purpose into the heart of your business strategy? Visit thecauseeffect.com.au
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    47 mins
  • Ep 98 Future Fit Leadership: What It Really Takes to Do Your Best Work with Cherie Mylordis

    Ep 98 Future Fit Leadership: What It Really Takes to Do Your Best Work with Cherie Mylordis
    Apr 14 2026

    EPISODE OVERVIEW

    What does it really take to do your best work as a leader? Cherie Mylordis has spent her career at the leading edge of that question — from the Sydney 2000 Olympic Games to boardrooms across the globe. Her research with 200 leaders revealed a confronting truth: only one in three felt they were doing their best work. And when she dug deeper, even those who said yes were constrained in almost exactly the same ways as everyone else.

    In this conversation, Cherie shares the experiences that shaped her thinking — growing up as the first in her family to go to university, finding herself at the forefront of change management before anyone knew what to call it, and what the Olympics taught her about what people are truly capable of when purpose ignites them.

    She introduces her Work in 3D framework — Dare, Ditch, Dial — and explains why the middle D is the one most organisations keep missing. And she makes a compelling case for why, in an age of AI and uncertainty, the most urgent work leaders can do is create the conditions for their people to thrive.

    WHAT WE COVER

    • Why Cherie became what she calls a "conscious curator" — and how that instinct has driven her entire career
    • What it was really like to be employee number 52 at the Sydney 2000 Olympic Games — and the radical ways of working that made it the best Games ever
    • The research finding that stopped her in her tracks: two thirds of leaders are not doing their best work — and why even those who say they are may be more constrained than they realise
    • The Work in 3D framework: Dare (bold purpose), Ditch (let go of what no longer serves), and Dial (future-focused ways of leading and working)
    • Why "ditch" is the D most organisations skip — and what gets left on the table as a result
    • The concept of "conscious unbossing" and what Gen Z's rejection of traditional career ladders signals for the future of leadership
    • The Siemens Energy innovation sprint: coaching a global team through the "messy middle" to produce some of the highest-scoring initiatives in the program
    • A small coaching intervention that helped a talented woman engineer stop undermining herself — and end up delivering the final pitch
    • Cherie's big audacious goal: making Work in 3D a global movement, not the exception

    ABOUT CHERIE MYLORDIS

    Cherie Mylordis is a leadership, innovation and future of work expert passionate about helping people do their best work and make a meaningful difference.

    With decades of experience across diverse sectors, including leadership roles for the Sydney 2000 Olympic Games, Cherie has seen what’s possible when people are united by purpose and given the right conditions to thrive.

    As the founder of nextgenify and nextgenify Academy, she works with leaders at all levels to challenge outdated ways of working and create environments where purpose, leadership and change come together for a better future.

    Recognised as a LinkedIn Top Voice, Cherie’s work is featured in podcasts and publications including CEO Magazine, Dynamic Business and HR Leader, where she shares practical insights and fresh perspectives to help leaders navigate change and shape the future of work.

    CONNECT WITH CHERIE MYLORDIS

    • LinkedIn: Cherie Mylordis
    • Website: nextgenify
    • Academy: nextgenify academy

    RESOURCES MENTIONED

    • Work in 3D framework — Dare, Ditch, Dial. Cherie Mylordis / nextgenify
    • Exponential Organisations — Salim Ismail (book referenced in relation to the Siemens Energy innovation sprint methodology)
    • Conscious Unbossing — a term that emerged from UK research on how Gen Z relates to traditional management careers

    WORK WITH CAROLYN

    • Keynote speaking: carolynbutlermadden.com
    • Purpose-led consulting: The Cause Effect
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    50 mins
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