In this episode, Beth and Jack take you inside the chaos of their 41-hour marathon to launch Version 1 of Sidney, Satorus Group’s in-house SOCMINT AI tool. From debugging at 4am to pulling each other through when energy ran out, they unpack what it really takes to push a product over the line under pressure. More than just a story of endurance, it’s about why having the right people around you matters—and how trust, resilience, and grit are the only way to survive startup life.

Our co-founder and CCO, Harry joins Jack and Beth to talk about leaving a six-figure job, nearly dying in Italy, and why he bet everything on Satorus Group. Expect sibling tension, tough questions, and a few brutal truths about building a startup with family.

Running on no sleep, a Syria report that never made it out, and a “business meeting” that turned into a date—we’re hanging on by a thread. Between near-cult recruitment stories, plotting how to prank Adam, and debating what “self-care” actually looks like when you’re building a company, this one’s chaos with a side of coping strategies.

From pouring your heart into a post that only your mum liked, to questioning your life choices over Google Analytics at 2 a.m. – this episode dives into the messy, mildly unhinged reality of building a brand online. We’re talking “authenticity” without trauma-dumping, posting while doubting it’s doing anything, and that awkward dance between self-worth and follower counts. Plus, the secret sauce behind the “8× exposure before sale” rule.

Jack shares the most unhinged travel stories behind the startup - from drinking gin with strangers in first class to near-death moments in North Korea, and that time he met a cult leader in disguise.

This episode dives into how real-world chaos shapes real intelligence, why lived experience beats theory, and how our data-driven company was built on stories no investor would believe...

Why do software engineers think startups are a good idea? Adam, our CTO and resident code wizard, spills the truth about building AI for geopolitics- and surviving the madness of startup life.

We grill him on the moment Satorus stopped feeling like a side hustle, who’s the biggest chaos agent on the team, and whether Sidney is actually his baby.

Plus, the ultimate question: who would last longest in the apocalypse (because priorities).

Nothing like staring down your last few grand and pretending you’re not panicking. We break down how long the startup runway really lasts- and when you should start sweating.

Beth and Jack compare notes on Gen Z’s work-life balance myth (spoiler: it doesn’t exist in startups), how to validate ideas without a budget for market research, and surviving the soul-crushing void when no one’s applauding your hustle.

Plus, why celebrating tiny wins is mandatory when the revenue milestones are still just a dream.

Real talk on startup life without the motivational posters.

Beth’s latest business trip to Baghdad included a surprise detour courtesy of a terrorist bombing.

Jack argues about what’s more chaotic: North Korea or raising pre-seed capital, we decide which team member would survive a warzone (and who would run screaming), and finally pick the startup buzzword that deserves a lifetime ban.

Oh, and Elon Musk calls with an offer. What do we say?

Startup life: equal parts danger, chaos, and questionable decisions.