Ben Pollack is the Head of Marketing at Parabola and GTM, Expert in Residence at First Round Capital.

Ben talks about why he chose to join Parabola, his playbooks for startup marketing, and what has been working (and not working) for his team.

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We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe

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Follow Ben:

Linkedin: ⁠https://www.linkedin.com/in/ben-polla...⁠

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Follow Jason:

Linkedin: ⁠https://www.linkedin.com/in/jasonlalk/⁠

Twitter/X: ⁠https://twitter.com/jlalk⁠

TikTok: ⁠https://www.tiktok.com/@jasonstartups⁠

YouTube: @remotegrowthpartners

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Timestamps: 00:00 Intro 3:20 Startup Marketing Career Path 6:30 How to Grow as a Marketing Leader 12:50 Lessons to Lead a Marketing Team 15:08 Scrappy Ways to Grow Your Pipeline17:10 Paid Search Mistakes for Startups 20:15 Retention Marketing 25:15 How To Know If You're A Right Fit For A Role 28:04 LinkedIn Ads 32:50 LinkedIn Retargeting 35:50 Prioritized OKRs 45:30 Lesson & Advice

In this episode, we get inside the world of startup marketing with MJ Smith, the CMO at CoLab Software. Discover how she's propelled CoLab's exponential growth, all while maintaining a massive Linkedin audience. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe _____ Follow MJ: Linkedin: https://www.linkedin.com/in/mjpsmith/ _____ Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter/X: https://twitter.com/jlalk TikTok: https://www.tiktok.com/@jasonstartups YouTube: @remotegrowthpartners --------- Timestamps: 00:00 Intro 2:05 Impactful Roles In Startups 5:00 How To Lead A Marketing Team 12:35 How To Write Effectively For Linkedin 18:51 Paid Social And Conferences 24:31 Breakout Creative 27:00 How To Utilize Events 31:50 Marketing Experiments To Consider 38:07 Best ABM Practices 40:40 Mistakes Early Stage Marketing Organizations Make 44:02 Managing SDRs 47:30 Lesson & Advice ____ Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #entrepreneur #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode

Carmen Cedeño is the Senior Director of Demand-Gen at Alma, a fast-growing mental health care startup. Carmen shares insightful details about Alma's operations from the 'crawl, walk, run' philosophy they maintain, forecasting for the future, managing budgets, and the importance of building solid business foundations. In this episode, learn how Carmen spearheaded the marketing team's growth at Alma, how they were able to raise $4 million in attributable revenue and how everything becomes easier with a good team. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe _____ Follow Carmen: Linkedin: https://www.linkedin.com/in/ccedeno21/ _____ Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter: https://twitter.com/jlalk TikTok: https://www.tiktok.com/@jasonstartups YouTube: @remotegrowthpartners --------- Timestamps: 00:00 Intro 1:50 Growth of Alma 4:47 What Is Unhiring? 7:26 Importance of Specialists 11:45 How To Grow Alongside A Company 14:10 Marketing Risks 17:30 Utilising New Tech 22:10 How To Get A Marketing Budget 29:56 Smart Event Strategy 33:03 $4 Million In Revenue 37:30 Mentors and Sponsors 45:00 Thinking Differently About Marketing 47:40 Lesson & Advice Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #entrepreneur #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode