Ben Pollack is the Head of Marketing at Parabola and GTM, Expert in Residence at First Round Capital.

Ben talks about why he chose to join Parabola, his playbooks for startup marketing, and what has been working (and not working) for his team.

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We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe

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Follow Ben:

Linkedin: ⁠https://www.linkedin.com/in/ben-polla...⁠

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Follow Jason:

Linkedin: ⁠https://www.linkedin.com/in/jasonlalk/⁠

Twitter/X: ⁠https://twitter.com/jlalk⁠

TikTok: ⁠https://www.tiktok.com/@jasonstartups⁠

YouTube: @remotegrowthpartners

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Timestamps: 00:00 Intro 3:20 Startup Marketing Career Path 6:30 How to Grow as a Marketing Leader 12:50 Lessons to Lead a Marketing Team 15:08 Scrappy Ways to Grow Your Pipeline17:10 Paid Search Mistakes for Startups 20:15 Retention Marketing 25:15 How To Know If You're A Right Fit For A Role 28:04 LinkedIn Ads 32:50 LinkedIn Retargeting 35:50 Prioritized OKRs 45:30 Lesson & Advice

In this episode, we get inside the world of startup marketing with MJ Smith, the CMO at CoLab Software. Discover how she's propelled CoLab's exponential growth, all while maintaining a massive Linkedin audience. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe _____ Follow MJ: Linkedin: https://www.linkedin.com/in/mjpsmith/ _____ Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter/X: https://twitter.com/jlalk TikTok: https://www.tiktok.com/@jasonstartups YouTube: @remotegrowthpartners --------- Timestamps: 00:00 Intro 2:05 Impactful Roles In Startups 5:00 How To Lead A Marketing Team 12:35 How To Write Effectively For Linkedin 18:51 Paid Social And Conferences 24:31 Breakout Creative 27:00 How To Utilize Events 31:50 Marketing Experiments To Consider 38:07 Best ABM Practices 40:40 Mistakes Early Stage Marketing Organizations Make 44:02 Managing SDRs 47:30 Lesson & Advice ____ Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #entrepreneur #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode

Carmen Cedeño is the Senior Director of Demand-Gen at Alma, a fast-growing mental health care startup. Carmen shares insightful details about Alma's operations from the 'crawl, walk, run' philosophy they maintain, forecasting for the future, managing budgets, and the importance of building solid business foundations. In this episode, learn how Carmen spearheaded the marketing team's growth at Alma, how they were able to raise $4 million in attributable revenue and how everything becomes easier with a good team. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe _____ Follow Carmen: Linkedin: https://www.linkedin.com/in/ccedeno21/ _____ Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter: https://twitter.com/jlalk TikTok: https://www.tiktok.com/@jasonstartups YouTube: @remotegrowthpartners --------- Timestamps: 00:00 Intro 1:50 Growth of Alma 4:47 What Is Unhiring? 7:26 Importance of Specialists 11:45 How To Grow Alongside A Company 14:10 Marketing Risks 17:30 Utilising New Tech 22:10 How To Get A Marketing Budget 29:56 Smart Event Strategy 33:03 $4 Million In Revenue 37:30 Mentors and Sponsors 45:00 Thinking Differently About Marketing 47:40 Lesson & Advice Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #entrepreneur #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode

Anthony Kennada is the CEO of AudiencePlus, an owned-media platform taking the world by storm. Learn the art of building direct connections with your audience as Anthony shares his expertise. In this episode, learn how to create direct connections with your audience through consistent content, authentic relationships, and customer-focused strategies. Whether you're a marketer or a business enthusiast, this episode is packed with actionable insights. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe _____ Follow Anthony: Linkedin: https://www.linkedin.com/in/akennada Twitter/X: https://twitter.com/akennada Instagram: https://www.instagram.com/akennada/ _____ Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter: https://twitter.com/jlalk TikTok: https://www.tiktok.com/@jasonstartups YouTube: @remotegrowthpartners --------- Timestamps: 00:00 Intro 00:40 What is Audience Plus 03:23 The Role of Thought Leadership in Business Growth 05:01 The Power of Building a Trusted Audience 07:13 Successful Client Stories: Lavender 09:40 Emotional Levers in Marketing 10:33 The Importance of Owning Your Media 13:31 Overcoming Objections in Marketing 18:46 Building an Owned Audience: A Case Study 23:07 The Challenges of Content Production 27:00 Planning and Executing an Event 28:32 Justifying Investment in New Software 29:36 Planning for the Future 34:46 The Decision to Leave a Company and Start a New Venture 36:17 The Impact of Company Valuation on Business Decisions 37:52 The Importance of Building the Right Team 39:51 The Challenges and Rewards of Entrepreneurship 46:28 The Role of Personal Relationships in Business Success 50:21 The Importance of Work-Life Balance and Mental Health 52:38 The Golden Rule of Email and Business Communication Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #entrepreneur #audienceplus #anthonykennada #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode

Kacyn Goranson is the Head of Marketing at Worksuite. A world-class freelancer management platform used by over 350k+ people. In this episode, we explore strategies for creating teams tailored to any stage of the company. Kacyn's insights offer valuable guidance for businesses at any stage of growth. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe --------- Follow Kacyn: Linkedin: https://www.linkedin.com/in/kacyngoranson/ Twitter/X: https://twitter.com/KacynG --------- Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter: https://twitter.com/jlalk TikTok: https://www.tiktok.com/@jasonstartups YouTube: @remotegrowthpartners --------- Timestamps: 00:00 Intro 2:40 Work As A Startup Advisor 4:42 Tips For Marketing Hires 8:05 What Is Data Visibility For Marketing Leadership 12:45 What Are ROI Goals For Creatives 17:15 How To Build Agile Marketing Orgs 23:40 How Marketing Can Prevent Customer Churn 30:50 Aligning Sales & Marketing 38:32 Problems Between Sales & Marketing 40:00 Best Money Spent On Marketing 42:54 Scrappy Marketing Techniques 45:34 Kacyn's Journey Into Marketing 50:27 Building A Great Professional Circle 52:19 Kacyn's Ideal Day 54:37 Lesson & Advice Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #entrepreneur #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode

Harley Block is the CEO of IF7, a creative partnership agency working with giants like Starbucks, Spotify, and Coca-Cola on reaching Gen Z. In this episode, you'll learn how to navigate the challenges of reaching Gen Z and gain valuable marketing tips from a true expert who has been doing this for years. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe --------- Follow Harley: Linkedin: https://www.linkedin.com/in/harleyblock Instagram: https://www.instagram.com/block23 --------- Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter: https://twitter.com/jlalk TikTok: https://www.tiktok.com/@jasonstartups YouTube: @remotegrowthpartners --------- Timestamps: 00:00 Intro 00:45 IF7 Explained 6:30 How The IF7 Model Works 12:15 How A Small Team Works Efficiently 13:40 Ad Integration In Video Games (Roblox) 22:37 Deep Integration Model For Media 29:00 How To Build Business Relationships 33:40 Cracking The Gen-Z Code 41:37 Understanding Trends on TikTok 50:10 Challenges Faced In IF7 54:10 Lesson & Advice Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #entrepreneur #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode

David Aronica is the Head of Growth Marketing at YellowBrick, a super successful Series-C company. In this episode, David takes you through the nitty-gritty of tailoring your message to the right audience. If you're looking to elevate your marketing game, this episode is a must-watch. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe --------- Follow David: Linkedin: https://www.linkedin.com/in/davidaronica/ Twitter: https://twitter.com/aronicad --------- Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter: https://twitter.com/jlalk TikTok: https://www.tiktok.com/@jasonstartups YouTube: @remotegrowthpartners --------- Timestamps: 00:00 Intro 1:30 Getting An Edge In Marketing 3:10 The Buyer Persona 6:30 An Optimized Team Breakdown 8:00 The Buyer Persona Breakdown 13:18 The Buyer Persona Roles 15:19 A Product Marketer's Responsibilities 17:10 YellowBrick Priorities For 2023 19:30 Best Marketing Money Spent 23:00 Figuring Out Task Delegation 27:10 Board Meetings As A Marketing Representative 33:40 Preparing For Sales Through Roleplaying 38:15 David's Professional Circle 41:30 The Importance Of A Good Manager 43:10 Lesson & Advice Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #entrepreneur #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode

Morgan J. Ingram is the founder and CEO of AMP media. He's also a prominent figure in B2B content strategies with over 155,000+ LinkedIn followers.

In this episode, he reveals how much money B2B influencers make, key B2B content strategies, and his game-changing impact on in-person events and conferences.

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We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe

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Follow Morgan:

LinkedIn: https://www.linkedin.com/in/morganjingram/

Twitter: https://twitter.com/morganjingram

Instagram: https://www.instagram.com/morganjingram/

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Follow Jason:

LinkedIn: https://www.linkedin.com/in/jasonlalk/

Twitter: https://twitter.com/jlalk

TikTok: https://www.tiktok.com/@jasonstartups

YouTube: @remotegrowthpartners

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Timestamps:

00:00 Intro

1:35 What's AMP?

7:08 What's Founder Led Content?

13:52 What Are The Marketing Mistakes Made By Companies?

20:20 Optimized Content Plan

25:30 Best (And Worst) Content Plans

30:20 B2B Influencers

40:10 Using AI In Sales & Marketing

42:20 Scrappy Marketing Techniques

47:15 Morgan's Circle

49:00 Morgan's 5 Year Plan

51:05 Lesson & Advice

Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive.

#entrepreneur #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode