Welcome to the very first video update for the Floyd Cat Studio Seed & Spark fundraiser! We are building a brand-new, innovative, indie-friendly studio space, and we need your help to get it off the ground.

Whether you are filming vertical narratives, independent films, Lifetime/Hallmark style features, or you're a content creator or podcaster—Floyd Cat Studios is being built specifically for you.

Watch, listen, and find out how you can support our campaign and join the Floyd Cat community. Let’s make some magic happen!

From behind the camera to building the ultimate creative playground. This week on Frame Up!, we’re joined by filmmaker Jefe Greenheart to talk about his massive new project: a brand-new studio hub for content creators in Austin, TX. Jefe takes us through his roots in documentary filmmaking and explains how he's using that experience to design a space where modern creators can thrive.

In this episode, we discuss:

• Jefe’s transition from documentary filmmaking to studio owner.

• Why Austin is the perfect epicenter for the new creator economy.

• A sneak peek inside the new studio and what it offers local creatives.

Prepare to be inspired by our conversation with Dave Brick, the visionary cinematographer behind the groundbreaking film "Westhampton," premiering at the esteemed Tribeca Film Festival. In this episode, we explore:

• The courage of restraint: Discover how Dave masterfully employed a static camera, challenging conventional cinematic norms and creating a profound sense of intimacy and emotional depth.
• A symphony of visuals: Uncover the profound artistry behind the film's captivating use of color and black & white, revealing how these visual choices paint a poignant portrait of the human condition.
• A journey of artistic discovery: Gain invaluable insights into Dave Brick's creative process, a testament to the power of pushing boundaries and embracing unconventional approaches to storytelling.

This episode is a celebration of artistic courage and a reminder that true cinematic artistry lies in finding beauty in the unexpected.