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Free Zone Frontier

Free Zone Frontier

Written by: Dan Sullivan of Strategic Coach And Steve Krein of StartUp Health
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What is a Free Zone Frontier? You enter into a Free Zone when you increasingly create unique collaborative possibilities and payoffs that are amazingly free of competition. Join Dan Sullivan of Strategic Coach and Steve Krein of StartUp Health as they launch the Free Zone Frontier podcast. Learn the concepts as they relate to their own companies, and how this transformative mindset is the future of entrepreneurial growth.TM & © 2023. The Strategic Coach Inc. All rights reserved. Economics Leadership Management Management & Leadership Politics & Government
Episodes
  • Make Every Day A Great Yesterday
    Apr 21 2026

    No one can control the future, but something we can do is make sure we have a great past. Dan Sullivan and Steve Krein discuss how a good life is when you focus on making every day a great yesterday.

    Show Notes:

    Entrepreneurs often fall in love with exciting future possibilities and end up pulled in 10 different directions at once.

    When you commit to creating great yesterdays, you naturally think less about abstract futures and more about the quality of what you’re doing right now.

    Today is real. The future exists only in your mind.

    Like strengthening a muscle, you get better at creating great yesterdays the more you practice it.

    Seeing each day as tomorrow’s yesterday changes your behavior, even in frustrating situations like travel delays or schedule disruptions.

    Thinking of today as tomorrow’s yesterday increases your intentionality, so more of your time goes to activities that compound.

    As a result of new technologies and tools, what you can accomplish in a single day is radically different from a few years ago, which makes your daily choices even more important.

    Many entrepreneurs suffer from too much opportunity and too much achievement, which makes it hard to stay grounded in the present.

    The greatest challenge that entrepreneurs face is loneliness, but Strategic Coach gives ambitious entrepreneurs a community where they feel understood and can talk freely about their goals and successes.

    Resources:

    The Entrepreneur's Guide To Time Management

    Unique Ability®

    The Impact Filter®

    Who Not How by Dan Sullivan with Dr. Benjamin Hardy

    10x Is Easier Than 2x by Dan Sullivan with Dr. Benjamin Hardy

    Casting Not Hiring by Dan Sullivan and Jeffrey Madoff

    My Plan For Living To 156 by Dan Sullivan

    Thinking About Your Thinking by Dan Sullivan

    The 4x4 Breakthrough

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    36 mins
  • Rewind: How To Make Your Own Luck
    Mar 9 2026

    In one of our most popular episodes, Dan Sullivan and Steve Krein reveal why every entrepreneur has something to offer clients, but most attempt to make convincing arguments rather than compelling offers. They explain the differences between the two approaches, how to reframe everything as a compelling offer, and why this step is critical to sell your solutions.

    Show Notes:

    A lot of the turmoil that entrepreneurs go through makes up the length of time before they can get to a sale.

    Entrepreneurs trying to make a sale have been trained by their industry to argue against the way things are done and argue against competitors.

    The school system teaches students that the more convincing you are with your arguments, the further up you're going to go in the academic world.

    A compelling offer is when your client has been exploring something, they don’t have a solution, and you come in with something that exactly matches their thinking.

    An investment is a bet that something is going to be better than what’s out there.

    When making a compelling offer, you don’t talk about what your competitors are doing, but about the difficulty the client is facing in getting something they really want.

    Innovations have value if the customer says so.

    The vast majority of entrepreneurs are creative without having any appreciation of what they've created.

    Resources:

    The Profitability Packager

    The Impact Filter®

    Who Do You Want To Be A Hero To? by Dan Sullivan

    Unique Ability®

    The Wealth of Nations by Adam Smith

    The Theory of Moral Sentiments by Adam Smith

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    41 mins
  • How Great Ideas Win With Technology And Perfect Timing
    Jan 13 2026

    Wondering how you should be using AI and what will it mean for the future of your business? While the technology feels new, this kind of moment isn’t. Dan Sullivan and Steve Krein explore how today’s AI wave mirrors past major technology shifts, most notably the dot-com era 30 years ago, and what we can learn from those transitions.

    Show Notes:

    AI has quickly become impossible to ignore. If you’re not using it at all, you may already be relying on tools that are becoming outdated.

    Every major technological boom in history has also come with a bust—and AI will be no different.

    At its core, innovation isn’t about inventing something from nothing. Every new creation is simply a new combination of things that already exist.

    AI dramatically shortens the distance between vision and execution—often eliminating barriers that once required teams, time, and resources.

    AI changes how feedback works. You no longer need as many people—or sometimes any people at all—to test ideas, refine thinking, and move forward.

    To use AI effectively, you must be clear about what you want. The tool amplifies intention; it doesn’t replace it.

    Of all the goals someone can pursue, making money is one of the most harmless.

    It’s unpredictable—and potentially dangerous—when consumers suddenly gain powerful new capabilities.

    The faster you make a thoughtful decision about how you’ll engage with AI, the more freedom and leverage you’re likely to gain in return.

    Resources:

    Thinking About Your Thinking by Dan Sullivan

    Superagency: What Could Possibly Go Right With Our AI Future by Reid Hoffman and Greg Beato

    Unique Ability®

    Free Zone Frontier by Dan Sullivan

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    36 mins
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