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Free Zone Frontier

Free Zone Frontier

Written by: Dan Sullivan of Strategic Coach And Steve Krein of StartUp Health
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What is a Free Zone Frontier? You enter into a Free Zone when you increasingly create unique collaborative possibilities and payoffs that are amazingly free of competition. Join Dan Sullivan of Strategic Coach and Steve Krein of StartUp Health as they launch the Free Zone Frontier podcast. Learn the concepts as they relate to their own companies, and how this transformative mindset is the future of entrepreneurial growth.TM & © 2023. The Strategic Coach Inc. All rights reserved. Economics Leadership Management Management & Leadership Politics & Government
Episodes
  • How To Redefine Your Future Starting Today
    Jul 29 2026

    AI is redefining what’s possible for experienced entrepreneurs who are willing to think differently, experiment, and take risks again. Dan Sullivan and Steve Krein explore how AI multiplies both success and dysfunction, why the real edge now belongs to seasoned founders, and how to use AI so your future is bigger than your past.

    Show Notes:

    Many successful entrepreneurs start avoiding situations where they could fail, believing they’ve already had all the breakthroughs they need.

    The real risk isn’t AI itself, but refusing to reinvent how your entrepreneurial life and AI work together.

    Like the internet in the mid-‘90s, AI can multiply the success you’re already achieving if you choose to engage with it.

    The comforts of time, money, and experience can quietly erode your willingness to take the risks that create your next breakthroughs.

    The advantage is shifting toward older, more experienced entrepreneurs who combine decades of judgment and pattern recognition with AI’s raw intelligence.

    AI is even surprising its creators, which means there’s no established playbook—only entrepreneurs willing to think and experiment.

    A fast-growing group of entrepreneurial 10‑ to 20‑year‑olds is bypassing formal education and building businesses directly with AI.

    Experience plus AI creates a “jetpack effect,” letting seasoned entrepreneurs take ideas much further and much faster than ever before.

    Resources:

    My Plan For Living To 156 by Dan Sullivan

    Unique Ability®

    10x Is Easier Than 2x by Dan Sullivan with Dr. Benjamin Hardy

    The Greater Game by Dan Sullivan and John Bowen

    The Greater Game Dashboard

    The Impact Filter®

    The History of Money: A Story of Humanity by David McWilliams

    Casting Not Hiring by Dan Sullivan and Jeffrey Madoff

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    54 mins
  • Turn Your Business Into A Theater With AI In Your Cast
    May 19 2026

    Entrepreneurs grow fastest when they combine their unique capabilities with the right collaborators—both human and AI—so everyone creates bigger results together instead of working alone. Dan Sullivan and Steve Krein explore how teamwork, technology, and ambition multiply one another in the new era of collaboration.

    Show Notes:

    Working with AI can feel highly personal because the tools remember your past thinking and mirror it back to you in powerful ways.

    Division of labor is still the starting point for creating wealth, but now the labor includes both human team members and AI agents.

    There’s a big difference between having a job made up of tasks and having a role defined by the results you create for the team.

    When unique capabilities get combined, the result is something that probably didn’t exist yet.

    If you automate activities that don’t work, it will just amplify what isn’t working.

    For successful entrepreneurs, growth alternates between greater meaning and more money, and AI only matters if it increases both.

    Evaluating how someone contributes to teamwork gives you a clearer read on their character than any assessment or profile.

    The most valuable team members going forward will be AI-first and AI-native, using agents as collaborators rather than occasional helpers.

    Resources:

    The Wealth of Nations by Adam Smith

    Unique Ability®

    Who Not How by Dan Sullivan with Dr. Benjamin Hardy

    Casting Not Hiring by Dan Sullivan and Jeffrey Madoff

    Kolbe A™ Index

    CliftonStrengths®

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    25 mins
  • Make Every Day A Great Yesterday
    Apr 21 2026

    No one can control the future, but something we can do is make sure we have a great past. Dan Sullivan and Steve Krein discuss how a good life is when you focus on making every day a great yesterday.

    Show Notes:

    Entrepreneurs often fall in love with exciting future possibilities and end up pulled in 10 different directions at once.

    When you commit to creating great yesterdays, you naturally think less about abstract futures and more about the quality of what you’re doing right now.

    Today is real. The future exists only in your mind.

    Like strengthening a muscle, you get better at creating great yesterdays the more you practice it.

    Seeing each day as tomorrow’s yesterday changes your behavior, even in frustrating situations like travel delays or schedule disruptions.

    Thinking of today as tomorrow’s yesterday increases your intentionality, so more of your time goes to activities that compound.

    As a result of new technologies and tools, what you can accomplish in a single day is radically different from a few years ago, which makes your daily choices even more important.

    Many entrepreneurs suffer from too much opportunity and too much achievement, which makes it hard to stay grounded in the present.

    The greatest challenge that entrepreneurs face is loneliness, but Strategic Coach gives ambitious entrepreneurs a community where they feel understood and can talk freely about their goals and successes.

    Resources:

    The Entrepreneur's Guide To Time Management

    Unique Ability®

    The Impact Filter®

    Who Not How by Dan Sullivan with Dr. Benjamin Hardy

    10x Is Easier Than 2x by Dan Sullivan with Dr. Benjamin Hardy

    Casting Not Hiring by Dan Sullivan and Jeffrey Madoff

    My Plan For Living To 156 by Dan Sullivan

    Thinking About Your Thinking by Dan Sullivan

    The 4x4 Breakthrough

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    36 mins
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