In this week’s episode, Abigail Summerfield and Chantelle Morton are joined by the brilliant Sam Budd, CEO and founder of Buddy Media Group. Sam's purpose-led social media agency excels in social activations, influencer marketing, and driving measurable growth for top brands like Aviva, Farfetch, Ray-Ban, and Spotify.

Sam shares the journey of Buddy Media, from its challenging launch during the pandemic to achieving remarkable success. He discusses the importance of bridging the gap between creativity and performance, ensuring trackable ROI for ambitious brands.


Sam also opens up about his personal experience with neurodiversity. Diagnosed with ADHD, he explains how this has shaped his approach to business, seeing it as a superpower that drives innovation and resilience. Sam highlights the significance of fostering a strong company culture, the lessons learned from his previous roles, and the strategies that helped Buddy Media thrive despite numerous obstacles.

Join us for an inspiring conversation, where we delve into Sam’s vision, overcoming challenges, and the role of purpose and neurodiversity in building a successful agency.

Join Abigail Summerfield and Chantelle Morton with Ben Bush, partner and head of strategy at The Frameworks, a leading B2B marketing agency.

Ben shares insights into The Frameworks' strategic brand storytelling approach, working with top clients like Adobe, IBM, and Siemens, as well as lesser-known but impactful companies like Teledyne e2v.

We delve into the concept of business reinvention in response to global changes, AI's role in marketing, and the importance of authentic communication. Ben also discusses The Frameworks' evolution from its IBM roots in the 1980s to its current focus on creative, strategic problem-solving.

Tune in for a fascinating discussion on the intersection of technology, creativity, and business strategy, and learn how The Frameworks helps companies navigate constant change with compelling brand narratives.

Join Abigail Summerfield and Chantelle Morton with the remarkable Sarah Dear, co-founder and CEO of Born Ugly. Discover the genesis of their unconventional brand name and dive into the transformative power of ugly ideas. From navigating the complexities of the creative industry to fostering transparency and collaboration, Sarah shares insights on driving change and making an impact. Tune in for a captivating conversation on creativity, challenges, and the future of innovation.

Abigail Summerfield and Chantelle Morton are joined by Maxine Laceby, co-founder of Absolute Collagen. Maxine shares her journey from developing an idea experimenting on her kitchen table and growing her multi-million-pound business. Tune in as she discusses her unconventional path to entrepreneurship, the power of embracing fear, and the importance of putting customers first. Learn about her innovative approach to product development and the strong community she's built around her brand. Don’t miss out on this extremely inspiring episode.

Chantell Morton and Abigail Summerfield welcome Jo Dalton, founder of JD & Co, an investor, board advisor, and mentor to this week's episode. Jo tells us about her journey, starting JD & Co on a whim, hiring non-salespeople, and relying solely on referrals for success.

We’ll touch on the importance of being adaptable and "more human" in an ever-changing business landscape, to trust and empower team members from day one to foster their growth and Jo’s commitment to uplifting women in senior roles and supporting women-owned businesses.

Don’t miss out on this inspiring conversation, there is a lot to takeaway.

What does it actually mean to Advance Black Pathways? And what can you as an indivual or as a buisness do to action diversity and inclusion?

In this episode, we invite you to join us as Cecil Peters and Yvonne Nagawa, two leaders in their fields, take the stage. They share their personal stories of promoting inclusion and the crucial importance of being an ally. Discover how you can make a positive impact in your own life, your team, and your business.


Don't miss out on some incredibly important insight and advice.

Empower yourself and your team with the training you want and need. It’s time to remove the stigma around “not knowing” and strive to be lifelong learners.

In this episode, Chantelle Morton and Abigail Summerfield explore the importance of constant learning and upskilling. They share personal stories from their careers where they’ve upskilled and tips on how you can do the same to get yourself, your team and your business thriving.

Nurturing and maintaining a good culture is vital and affects everybody and every business.

How do we cultivate the right environment, the right mindset and measure success?

In this episode Chantelle Morton and Abigail Summerfield discuss issues and successes they’ve encountered in their careers, their business and their clients, giving a fresh perspective on why company culture is paramount for both individual and team success.