Welcome back to The Fried Marketing Podcast, the podcast where we serve up sizzling marketing insights you can actually use to grow your business. I’m your host, Chris Olson, and today we’re tackling the biggest shift in the digital landscape since the birth of Google.

If you’ve been looking at your analytics lately and feeling a bit of a sting—maybe your organic traffic is dipping even though you’re still "ranking"—you aren’t alone. We are officially in the era of the Visibility Economy. The old "Click Economy," where success was measured purely by how many people landed on your site, is being replaced by something much more nuanced, and frankly, much more powerful for UK small businesses.

Remember to head to our website to find out more about Olson Digital Marketing and our Websites & SEO for UK Businesses.

In this episode, I’m breaking down what this shift means for you in 2026. We’re moving beyond the blue link. With AI Overviews, ChatGPT, and Perplexity now acting as the primary discovery layer for millions of users, your goal is no longer just to get the click; it’s to be the citation.

• The End of the "Click or Bust" Mentality: Why a "zero-click" search isn't a lost lead. I explain how being the authoritative answer provided by an AI agent builds a level of brand trust that a standard website visit often can't match.
• GEO: The New SEO: We dive into Generative Engine Optimization. Learn how to structure your data so AI models don't just "crawl" your site, but actually "understand" your brand as a trusted entity.
• The UK Small Biz Advantage: Why being a "real" business with a physical UK footprint, local reviews, and genuine expertise is your ultimate moat against the flood of generic, AI-generated content.
• E-E-A-T is the Infrastructure: We talk about why your "About Us" page, your verified credentials, and your "lived experience" are now more important for your rankings than your keyword density ever was.
• Measuring What Matters: Forget vanity metrics. We discuss how to track "Share of AI Citation" and why a smaller volume of high-intent traffic is actually better for your bottom line.

The rules of the game have changed, but for the agile UK entrepreneur, the opportunities have never been bigger. You don't need a massive corporate budget to win in the Visibility Economy; you just need to be the most helpful, most trusted voice in the room.

Thanks, as always to our wonderful Advanced SEO Clients:

Drainsmart: A reliable drainage company in London

HSW Timber: Timber Merchants with great value timber supplies in Kent

A.S Cooling Ltd: A leading provider of commercial air conditioning in the UK

Julian Roofing Services Ltd: One of the best roofing companies in Bromley

SIAD Studio: A leading provider of 3D measured surveys in the UK

4construct: A top provider of warehouse refurbishments in the UK

UK Industrial Roofing: Providing Commercial Roofing in the UK

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On this business podcast episode:

The digital landscape shifts constantly, but your business can stay ahead. In this essential 5-minute episode, Ola, your AI marketeer, breaks down the four core pillars you need to future-proof your business in the digital age.

Learn why Website Design must be mobile-first and user-centric, and how prioritising UX drives success. We dive into SEO, focusing on creating high-quality, intent-driven content over chasing algorithm fads. Next, discover how to build an adaptable Social Media Marketing strategy by embracing authenticity and key formats like short-form video. Finally, we discuss why Email Marketing remains your most valuable owned asset, and how segmentation and personalisation build powerful customer loyalty.

Stop reacting to change and start building a resilient, adaptable digital foundation today!

For more about digital marketing, including website design and SEO visit our website - https://www.olsondigitalmarketing.com/

Thanks, as always to our lovely clients:

Commercial Air Conditioning suppliers A.S Cooling Ltd

Timber Merchants in Kent HSW Timber

Roofing Company in Bromley, Julian Roofing Services Ltd

London Drainage Company, Drainsmart

3D Measured Survey providers, SIAD Studio Ltd

Warehouse Refurbishment providers, 4construct

Commercial Roofing providers, UK Industrial Roofing

Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of the business podcast Fried Marketing, host Chris Olson dives deep into the meteoric rise of AI and its seismic impact on the business world. Is AI a game-changer or a flash in the pan? We'll explore five key ways businesses, from a small local restaurant to a global corporation, can leverage AI to supercharge customer experience, automate operations, and make smarter decisions.

We'll talk about the shift from traditional guesswork to AI-driven insights, and how this new technology is revolutionising everything from marketing to customer service. Discover how an AI-powered phone system can handle reservations at a restaurant, freeing up staff and delighting customers with a personalised touch. Learn how predictive analytics can help a business forecast demand, optimise staffing, and reduce waste.

But it's not all rainbows and robots. Chris also shares the pitfalls to avoid and the importance of maintaining a human touch in an increasingly automated world. Tune in to find out if your business is ready to embrace the AI revolution or get left behind.

Thank you to our amazing clients, as always:

Drainsmart - a London Drainage Company

HSW Timber - Timber Merchants in Kent

A.S Cooling Ltd - Commercial Air Conditioning Suppliers

Julian Roofing - a Roofing Company in Bromley

SIAD Studio - who provide 3D Measured Surveys

4construct - who provide Warehouse Refurbishment

UK Industrial Roofing - who provide Commercial Roofing in Oxford

Hosted on Acast. See acast.com/privacy for more information.

On this marketing podcast, marketeer Chris Olson delves deep into the myriad benefits of email marketing for businesses. From incredible ROI to using it as a social media platform, email marketing has proven to be one of the best forms of marketing and many businesses are sleeping on it.

As always, thanks to our clients:

Drainsmart - a London Drainage Company

HSW Timber - Timber Merchants in Kent

A.S Cooling Ltd - Commercial Air Conditioning Suppliers

Julian Roofing - a Roofing Company in Bromley

SIAD Studio - who provide 3D Measured Surveys

4construct - who provide Warehouse Refurbishment

UK Industrial Roofing - who provide Commercial Roofing in Oxford

UK Sync Music was provided by Chris Olson.

Podcast Marketing provided by Olson Digital Marketing.

Hosted on Acast. See acast.com/privacy for more information.

SEO expert Chris Olson weighs in how AI is impacting Search Engine Optimisation and what businesses can do to say visible on the SERPs.

Thank you, as always, to our SEO Clients including:

Drainsmart - a London Drainage Company

HSW Timber - Timber Supplies in Kent

A.S Cooling Ltd - Commercial Air Conditioning

Julian Roofing Services Ltd - Roofers in Bromley

UK Sync Music provided by Chris Olson.

Contact us via our website for SEO Campaigns and Website Design.

Hosted on Acast. See acast.com/privacy for more information.

In this Business podcast episode, get marketing advice from Olson Digital Marketing as we give 5 top tips to get more Google Reviews. Whether it's asking in person or leveraging the reviews on your social media, we have tried and tested solutions for businesses looking to increase their online reputation.

Why should a business get more Google Reviews? Whether you are a new or established brand, business, or other, a huge amount of customers and clients will still go to Google to check out what people say about you. If they see a listing with amazing Google Reviews, this keeps the trust going. If they don't, then you could be losing out on a lot of business.

Hosted by Chris Olson, who also provides the UK sync music as a UK sync artist.

Thank you, as always, to our wonderful clients mentioned in this episode:

HSW Timber - timber merchants in Kent

Julian Roofing Services Ltd - Roofers in Bromley

A.S Cooling Ltd - Commercial Air Conditioning

Drainsmart - a London drainage company

Hosted on Acast. See acast.com/privacy for more information.

Tired of your website getting lost in the search engine abyss? This week on Fried Marketing, host Chris Olson dives deep into the often-overlooked power of schema markup. Think of it as giving Google and other search engines crystal-clear instructions about your content, leading to richer snippets, better visibility, and ultimately, more clicks!

Chris breaks down what schema is, why it's crucial for modern SEO, and how even non-technical marketers can implement it effectively. Learn about different types of schema, from product listings and reviews to events and FAQs, and discover how they can significantly boost your organic reach.

Stop leaving valuable SEO opportunities on the table. Tune in to this episode of Fried Marketing and learn how to fry up the competition by harnessing the power of schema markup. Get ready for actionable tips and practical advice you can implement right away to elevate your website's search performance. Don't miss out!

Thanks to our SEO clients for working with us on this:

Drainsmart - a London Drainage Company

HSW Timber - Timber Merchants in Kent

A.S Cooling Ltd - Commercial Air Conditioning

Julian Roofing Services Ltd - Roofers in Bromley

The UK Sync Music was provided by Chris Olson. Learn more about his sync music for film and sync music for TV.

Hosted on Acast. See acast.com/privacy for more information.

In this business marketing episode, marketeer Chris Olson explores 5 ways to improve your SEO in 2025. From user-experience and website speed, to structured markup data and backlinks, get some incredible top tips to improve your website's SEO in 2025.

Thank you to our wonderful SEO clients at Olson Digital Marketing below for their trust in our SEO services in London:

Drainsmart: A London drainage company providing drain repairs, CCTV Drain Surveys, and drain lining as well as a whole host of amazing drainage services for customers in London.

HSW Timber: Timber merchants in Kent with two yards, one in Brasted and the other in Chislehurst, providing incredible timber supplies in Kent.

A.S Cooling Ltd: commercial air conditioning suppliers who can also provide domestic AC. Contact them for air conditioning in Kent.

Julian Roofing Services Ltd: roofers in Bromley helping homeowners and businesses with all aspects of roofing, including roof repairs, installation, guttering services and more.

UK Sync Music providing by Chris Olson: Find out more about his sync music for film and sync music for TV.

Hosted on Acast. See acast.com/privacy for more information.