From Fantasy Sports to First-Time Logins: Inside Domo's AI Pundit Committee cover art

From Fantasy Sports to First-Time Logins: Inside Domo's AI Pundit Committee

From Fantasy Sports to First-Time Logins: Inside Domo's AI Pundit Committee

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Join Domo’s CMO, Mark Boothe, and Jeff Clobes, Solution Engineer, Domo, as they pull back the curtain on a bespoke pro-code application that solves a tough challenge in every Domo rollout—getting people to log in the first time and keep coming back—by borrowing the mechanic that already runs every office fantasy league. Jeff will walk through how the app clones the personalities of four opinionated pundits, pits users against an algorithmic rival manager, generates hot takes and a full weekly audio recap grounded in real MLB game data, and writes every submitted pick and scored day back to a governed Domo AppDB collection the moment a user locks it in. All of this is engineered end to end on Domo.

What You Will See:

• It's Agentic: The app doesn't just visualize data; it analyzes daily performance, generates in-character takes from four distinct pundits, produces a Hot Take of the Day chyron, drafts a rival manager's deadpan reaction, and delivers a fully-scripted 2–3 minute audio broadcast with mood-detected intro music tuned to the week's outcome.

• It's Connected: One application, every layer. A custom pro-code front end, live queries against a governed Domo dataset, Domo AI calling foundation models for every take and recap, AppDB for pick persistence and scored daily reports, and browser-native voice synthesis giving each character their own sound—natively integrated, reading where it should and writing where it matters.

• It's Habit-Forming: Fantasy sports mechanics engineered into the fabric of Domo. Standings, roasts, weekly recaps, streaks. There’s no corporate onboarding, compliance training, or forced adoption. Just something people already want to check.

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