In this episode of the Marketing Spotlight, host Alison Ver Halen sits down with Pooja Arshanapally, owner of The Content Repurposer, to talk about the evolution of a content business and the mindset shifts that go with it.

Pooja shares how she pivoted from a front-end development career into social media management during the pandemic, and how that work eventually grew into a full-service content offering spanning email copy, website copy, and long-form content. She and Alison dig into the biggest mistakes people make when managing their own social media, why posting frequency should shift depending on your stage of growth, and how starting with long-form content and condensing it down makes short-form writing far less painful.

The conversation also tackles AI's role in content creation head-on: Pooja and Alison agree that tools like ChatGPT are best used to organize your own expertise, not replace it, and that AI-generated content without a human point of view is easy to spot and easy to scroll past. They wrap with a candid discussion on social media burnout, the comparison trap, and why showing up consistently (even without a huge following) can still move the needle on sales conversations.

Pooja also shares a low-cost AI-powered template that helps business owners define their target audience and brand voice, useful whether you're writing your own content or briefing someone else to do it.

In this episode:

• How Pooja transitioned from front-end development to content strategy
• The most common social media mistakes (and how goals should shape your posting strategy)
• Why starting with long-form content makes repurposing into short-form easier
• Best practices (and pitfalls) of using AI tools like ChatGPT for content
• Why "I hate social media" doesn't have to be the end of the conversation
• Pooja's $5 AI-powered brand voice and website template

Connect with Pooja: LinkedIn: https://www.linkedin.com/in/pooja-arshanapally/

Website: https://thecontentrepurposer.com

About Pooja:

Pooja Arshanapally is a content marketer and copywriter who specializes in helping businesses find and amplify their unique brand voice.

She believes that engaging content and effective copy are born from a deep understanding of the target audience and a clear articulation of the brand's core values.

Through meticulous research and audience analysis, Pooja crafts messaging that resonates with potential customers, drives meaningful engagement, and ultimately achieves business goals. She empowers businesses to stand out from the competition and connect with their audience on a deeper level.