In this episode, Jenn Fortner and Josh Sears explain the purpose and power of the invitation letter—a key tool for starting meaningful conversations with people on your contact list.
[High-quality color photo of Don & Dawn smiling]
Don & Dawn E_______ Training church planting teams to make Christ known in the Arab world.
May 5, 2014
John & Jane,
Dawn & I feel like kids who've just figured out what they'd like to do when they grow up! At 51 years of age, God is leading us into a new season of life, to work full-time as missionaries among unreached people in the Arab world. And ____________, the capital of ____________, will be the place we call home from 2027 to 2029.
It's been a while since we've had an opportunity to sit down with you and catch up on the things happening in each other's lives, so we wanted to write to you and share that we're transitioning out of the "normal" American life into God's missionary vision for our lives. After five years of active preparation for missions, we've committed ourselves to join a church planting team in ____________ and help support the visionary work of its team leaders in making Christ known where He is currently not known.
Last March, we became officially commissioned Missionary Associates through Assemblies of God World Missions (AGWM). Our plan is to move to ____________ in March of 2027, but before we can go we must raise 100% of our financial budget.
We would love to have the opportunity to share our mission with you in more detail. We will call you in the next week to chat about it a little more. In the meantime, will you commit to praying about being a prayer and financial partner with us, to help bring Jesus to ____________ and the Arab world?
We look forward to talking with you,
Don & Dawn
[Contact information clearly displayed] [Account number] [Email, phone, mailing address] [Website link]
[Handwritten PS at bottom:] "John & Jane - We still remember that wonderful dinner at your house in 2012. Your hospitality meant so much to us! Looking forward to reconnecting soon. - D&D"
[Enclosed: Prayer card with photo and ministry details]
What Makes This Letter GOOD:
- Professional presentation - Clean design, high-quality photo
- Personalized greeting - "John & Jane" not "Dear friends"
- Catchy opening - "Feel like kids who've just figured out what they'd like to do when they grow up!"
- Concise - One page, easy to read
- Clear structure - Follows the outline (what they've been doing, how they came to decision, what they'll do, invitation)
- Honest but not apologetic - Confident in calling without being pushy
- Specific but not overwhelming - Names country/region without information overload
- Sets expectation - "We will call you in the next week" (clear next step)
- Respects their process - "Will you commit to praying about..." (gives them agency)
- Handwritten PS - Personal touch that shows they remember the relationship
- All contact info included - Easy to respond or find more information
- Prayer card enclosed - Visual reminder and additional context
- Professional but warm tone - Feels like a letter from friends, not a form letter
- Clear organization affiliation - AGWM mentioned for credibility
- Appropriate length - Can be read in 2-3 minutes
- Good use of white space - Easy on the eyes, not overwhelming
- No financial details - Saves that for the appointment
- No presumption - Doesn't assume they'll give, just invites conversation
- Ministry tagline at top - Immediately communicates the vision