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Get Keen

Get Keen

Written by: Daniel Lee
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Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!Copyright 2026 Daniel Lee Careers Economics Leadership Management & Leadership Personal Success
Episodes
  • #097 - How to Start Your Own Real Estate Agency in 2026 - The Complete Guide
    Jan 27 2026

    Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

    🔗 TAKE ACTION:

    Book a call with Plum Partners: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

    In this episode, Dan unpacks the real numbers, risks, and blueprint behind starting your own real estate agency, and why most agents get it wrong.

    ◼️ The 10 reasons agents start their own agency (and which ones actually hold up)

    ◼️ Why fixed costs and commission splits crush most new owners

    ◼️ How agency ownership adds 20–30 hours to your week

    ◼️ The $300K trap every new agency faces in year one

    ◼️ The Plum Partners model that helps agents earn more, stress less, and grow faster


    Timestamps:

    00:00:00 Introduction

    00:01:36 - Reasons Agents Choose to Start Their Own Agency

    00:03:25 - Essential Requirements for Starting Your Own Business

    00:10:01 - Challenges of Going Solo in Real Estate

    00:12:52 - Administrative Tasks and Responsibilities

    00:15:01 - The Importance of Mentorship and Community

    00:16:25 - The Financial Reality of Starting Your Own Agency

    00:17:10 - Plum Partners

    00:21:07 - The Benefits of Partnering with Plum Partners


    Follow Daniel:

    https://www.instagram.com/dan_lee_plum/

    https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

    https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

    DISCLAIMER

    This content is for educational and motivational purposes only. This is not business, financial, or legal advice. Results and success in real estate vary significantly based on individual effort, market conditions, location, and personal circumstances. Past performance and success stories do not guarantee future results. Before making any business decisions or investments, consult with qualified business advisors and professionals in your market. Your success depends on your own effort, dedication, and execution.



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    26 mins
  • #096 - How To Make $1,000,000/Year As A Solo Agent
    Jan 20 2026

    Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

    🔗 TAKE ACTION:

    Book a call with Plum Partners: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

    In this episode, Dan sits down with Brett Andreasson, twice REIQ Salesperson of the Year and Plum Property’s 2020 winner, to unpack how he scaled his solo operation with just a V.A.

    ◼️ Why transparency in sales changed the game for Brett

    ◼️ How the “time sale” method creates fairness for buyers and sellers

    ◼️ The power of community marketing and building trust locally

    ◼️ Why working solo can be more profitable than running a big team

    ◼️ Lifestyle design: Fridays off, 4pm finishes, and still hitting $850K

    Timestamps:

    00:00:00 Introduction

    00:01:24 - Adopting the Time Sale Process

    00:02:53 - Understanding the Time Sale Method

    00:04:42 - Transparency in Real Estate Offers

    00:06:48 - Presenting the Time Sale to Sellers

    00:08:48 - The Benefits of Time Sale for Buyers and Sellers

    00:10:00 - Marketing Strategies for Community Engagement

    00:16:00 - Building Community Connections

    00:20:05 - Working Solo vs. Team Structure

    00:22:04 - Efficiency in a Solo Business Model

    00:24:01 - Setting Boundaries and Work-Life Balance

    00:27:54 - Understanding Market Dynamics

    00:29:39 - Utilizing E-Marketing for Seller Leads



    Follow Daniel:

    https://www.instagram.com/dan_lee_plum/

    https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

    https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

    DISCLAIMER

    This content is for educational and motivational purposes only. This is not business, financial, or legal advice. Results and success in real estate vary significantly based on individual effort, market conditions, location, and personal circumstances. Past performance and success stories do not guarantee future results. Before making any business decisions or investments, consult with qualified business advisors and professionals in your market. Your success depends on your own effort, dedication, and execution.


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    36 mins
  • #095 - 10 Ways Agents Are Ruining Their Business
    Jan 13 2026

    Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

    🔗 TAKE ACTION:

    Book a call with Plum Partners: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem


    87% of agents quit in 5 years. Here's why.

    ◼️ The 10 silent business killers sabotaging agents from the inside out

    ◼️ Inconsistency, short-term thinking, and blaming the market

    ◼️ Skipping the gym, drowning in admin, avoiding social media

    ◼️ The blueprint to build a million-dollar business that lasts


    Timestamps:

    00:00:00 Introduction

    00:01:00 - Why 87% of Agents Quit in 5 Years

    00:01:17 - The 10 Silent Business Killers

    00:02:10 - Career Killer #1: Playing the Short Game

    00:04:47 - Career Killer #2: Inconsistency

    00:06:26 - Career Killer #3: Blaming Everything Else

    00:08:00 - Career Killer #4: Taking Calls for Granted

    00:09:38 - Career Killer #5: Looking for the Easy Way Out

    00:12:05 - Career Killer #6: Going to Bed Late and Skipping the Gym

    00:14:28 - Career Killer #7: Worrying About Things You Can't Control

    00:20:46 - Career Killer #8: Being Self-Conscious About Posting on Social Media

    00:25:00 - Career Killer #9: Drowning in Admin Instead of Prospecting

    00:27:36 - Career Killer #10: Thinking Too Small


    Follow Daniel:

    https://www.instagram.com/dan_lee_plum/

    https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

    https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw


    DISCLAIMER

    This content is for educational and motivational purposes only. This is not business, financial, or legal advice. Results and success in real estate vary significantly based on individual effort, market conditions, location, and personal circumstances. Past performance and success stories do not guarantee future results. Before making any business decisions or investments, consult with qualified business advisors and professionals in your market. Your success depends on your own effort, dedication, and execution.

    Show More Show Less
    31 mins
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