One discussion.

Five leading voices, spanning AI, academia, RevOps, and startups, come together to dodge the hype and answer the questions revenue leaders are really asking:

• Where is AI headed in the next 24 months?
  
  

• How will AI reshape entry-level roles, career progression, and education?
  
  

• What does "AI-first" actually mean for GTM and RevOps teams?
  
  

• Which human skills become more valuable as AI accelerates?
  
  

• What are the real risks—and opportunities—around agents, security, robotics, and AGI?
  
  

Whether you're a CRO, RevOps leader, founder, investor, or operator trying to stay ahead of the curve, this special episode of GTM Live will challenge how you think about AI, work, and what matters most in the age of intelligent systems.

• Aditya Galton — Machine Learning, Meta
  
  

• Jason Lowe — Professor, University of Utah & AI Podcaster, Founder of Aptivon
  
  

• Kelly Chamberlain — CEO, NClouds
  
  

• John Bradshaw — President, AI Utah & CEO, Codebase
  
  

• Mason McMullin — VP of RevOps & GTM Strategy, Elissio

As we wrap up the holiday season, Dr. Amy Cook—CMO and co-founder of Fullcast and host of Go-To-Market with Dr. Amy Cook—shares a heartfelt message of gratitude and reflection with our listeners, partners, customers, and the entire go-to-market community.

This special holiday episode is both a thank-you and a year-in-review, highlighting the bold moves, meaningful connections, and real-world outcomes that defined Fullcast's journey in 2025. None of it would have been possible without the trust, partnership, and feedback of the ecosystem we're proud to serve.

Building the First AI-Native Sales Performance Management Platform
2025 marked a major leap forward as Fullcast expanded its platform and vision through strategic acquisitions. We proudly welcomed Commissionly, Atrium, Epstein, and Copy.ai into the Fullcast family—bringing us closer to our goal of becoming the first truly AI-native sales performance management platform.

Expanding Partnerships Across the GTM Ecosystem
This year, collaboration was everything. We formed strategic alliances and deepened our relationships with communities and organizations that elevate go-to-market excellence, including: Pavilion, RevOps Co-Op, RevGenius, CRO Collective, Marketing Ops community, Go-To-Market Leaders Society, RevOps Alliance, Go-To-Market Partners, Go-To-Market Council, and many others. Your support helped fuel not just Fullcast's growth, but the broader GTM movement.

Fostering the Conversation with the Go-To-Market Podcast
The Go-To-Market podcast continued to be a space for real, honest conversations from the front lines of revenue. We hope these stories, insights, and perspectives helped challenge assumptions, spark ideas, and support you in your own GTM journeys.

Launching Go-To-Market Live
In 2025, we hosted our first annual Go-To-Market Live conference, welcoming more than 125 executives across CRO, CEO, CMO, and revenue leadership tracks. It was an energizing, executive-level forum focused on strategy, alignment, and execution—and just the beginning of what's to come.

Sharing Our Playbook
We published The RevOps Advantage, our definitive guide to building a modern, efficient, and resilient go-to-market engine—distilling what we've learned into actionable guidance for GTM leaders everywhere.

Strengthening Leadership
We were thrilled to welcome Ryan Worthington as Chief Customer Officer, reinforcing our commitment to customer success and long-term value.

Celebrating Recognition & Giving Back
Fullcast was honored to be named one of Utah's 100 Companies Championing Women, a reflection of the inclusive, values-driven team we're building.

Giving Back: Fullcast Foundation
We also launched the Fullcast Foundation, committing 1% of our equity to education-focused causes, including support for Silicon Slopes and the Academy for Creating Enterprise, among others.

To our customers, partners, friends, and listeners: thank you for being the driving force behind every milestone we achieved this year. We're honored to be your partner in building resilient, efficient, and data-driven go-to-market strategies.

From all of us at Fullcast, we wish you and your teams a restorative, joy-filled holiday season and we can't wait to build what's next together in the year ahead.

Thank you for listening. Thank you for believing. And thank you for being part of this journey.

Cold calls. Spammy emails. AI-generated "personalization."

If your pipeline still depends on these tactics, this episode is a must-listen.

In this conversation, Dr. Amy Cook sits down with Timothy Hughes, one of the original architects of modern social selling, to unpack why traditional outbound sales motions are collapsing under their own weight and how top-performing teams are quietly replacing them with something far more effective: human influence at scale.

With 35+ years in complex B2B sales, Timothy has seen every trend come and go. He co-authored Smarketing in 2018—years before RevOps became mainstream—and published one of the earliest books on social selling nearly a decade ago. Today, his methodology consistently helps sales teams generate 5–35 high-quality meetings per week without cold calling, email spam, or "touch-point theater."

This episode breaks down the myth that selling is a numbers game and challenges the assumption that more AI equals better outcomes. Timothy explains why AI-powered outreach has "completely killed email marketing," why buyers actively avoid anything that smells like sales, and why your LinkedIn profile—not your pitch deck—is your most important revenue asset.

Amid this race toward automation, Timothy makes the case for a powerful truth: the most human company wins.