What do marine biology, revenue operations, and bloated tech stacks have in common?
According to Helena Aryafar, SVP of Revenue Operations at Interos.ai, a lot more than you think.

In this episode of Go-To-Market, host Amy Cook, CMO and co-founder of Fullcast and Helena share some of the biggest challenges facing modern GTM teams today, particularly tooling overload that looks powerful but doesn't actually solve the problem.

Helena shares her unconventional journey from fisheries biologist to RevOps leader, and why a scientific mindset gives ops teams a competitive edge. Together, Amy and Helena compare the real-world consequences of fragmented GTM systems, redundant tools, AI hype, and "Frankensteined" workflows that look great in demos but fall apart in practice.

You'll hear insights on:

• How to decide build vs. buy without blowing your budget
  
  

• Why consolidation can increase confusion instead of reducing it
  
  

• The hidden cost of redundant tools—beyond just dollars
  
  

• How to evaluate AI features without falling for shiny-object syndrome
  
  

• Practical frameworks for prioritizing tooling decisions that actually move the needle
  
  

If you're a RevOps, Sales Ops, Marketing Ops, or GTM leader navigating budget pressure, platform sprawl, and AI promises that sound too good to be true, this episode will be incredibly useful.

One discussion.

Five leading voices, spanning AI, academia, RevOps, and startups, come together to dodge the hype and answer the questions revenue leaders are really asking:

• Where is AI headed in the next 24 months?
  
  

• How will AI reshape entry-level roles, career progression, and education?
  
  

• What does "AI-first" actually mean for GTM and RevOps teams?
  
  

• Which human skills become more valuable as AI accelerates?
  
  

• What are the real risks—and opportunities—around agents, security, robotics, and AGI?
  
  

Whether you're a CRO, RevOps leader, founder, investor, or operator trying to stay ahead of the curve, this special episode of GTM Live will challenge how you think about AI, work, and what matters most in the age of intelligent systems.

• Aditya Galton — Machine Learning, Meta
  
  

• Jason Lowe — Professor, University of Utah & AI Podcaster, Founder of Aptivon
  
  

• Kelly Chamberlain — CEO, NClouds
  
  

• John Bradshaw — President, AI Utah & CEO, Codebase
  
  

• Mason McMullin — VP of RevOps & GTM Strategy, Elissio

As we wrap up the holiday season, Dr. Amy Cook—CMO and co-founder of Fullcast and host of Go-To-Market with Dr. Amy Cook—shares a heartfelt message of gratitude and reflection with our listeners, partners, customers, and the entire go-to-market community.

This special holiday episode is both a thank-you and a year-in-review, highlighting the bold moves, meaningful connections, and real-world outcomes that defined Fullcast's journey in 2025. None of it would have been possible without the trust, partnership, and feedback of the ecosystem we're proud to serve.

Building the First AI-Native Sales Performance Management Platform
2025 marked a major leap forward as Fullcast expanded its platform and vision through strategic acquisitions. We proudly welcomed Commissionly, Atrium, Epstein, and Copy.ai into the Fullcast family—bringing us closer to our goal of becoming the first truly AI-native sales performance management platform.

Expanding Partnerships Across the GTM Ecosystem
This year, collaboration was everything. We formed strategic alliances and deepened our relationships with communities and organizations that elevate go-to-market excellence, including: Pavilion, RevOps Co-Op, RevGenius, CRO Collective, Marketing Ops community, Go-To-Market Leaders Society, RevOps Alliance, Go-To-Market Partners, Go-To-Market Council, and many others. Your support helped fuel not just Fullcast's growth, but the broader GTM movement.

Fostering the Conversation with the Go-To-Market Podcast
The Go-To-Market podcast continued to be a space for real, honest conversations from the front lines of revenue. We hope these stories, insights, and perspectives helped challenge assumptions, spark ideas, and support you in your own GTM journeys.

Launching Go-To-Market Live
In 2025, we hosted our first annual Go-To-Market Live conference, welcoming more than 125 executives across CRO, CEO, CMO, and revenue leadership tracks. It was an energizing, executive-level forum focused on strategy, alignment, and execution—and just the beginning of what's to come.

Sharing Our Playbook
We published The RevOps Advantage, our definitive guide to building a modern, efficient, and resilient go-to-market engine—distilling what we've learned into actionable guidance for GTM leaders everywhere.

Strengthening Leadership
We were thrilled to welcome Ryan Worthington as Chief Customer Officer, reinforcing our commitment to customer success and long-term value.

Celebrating Recognition & Giving Back
Fullcast was honored to be named one of Utah's 100 Companies Championing Women, a reflection of the inclusive, values-driven team we're building.

Giving Back: Fullcast Foundation
We also launched the Fullcast Foundation, committing 1% of our equity to education-focused causes, including support for Silicon Slopes and the Academy for Creating Enterprise, among others.

To our customers, partners, friends, and listeners: thank you for being the driving force behind every milestone we achieved this year. We're honored to be your partner in building resilient, efficient, and data-driven go-to-market strategies.

From all of us at Fullcast, we wish you and your teams a restorative, joy-filled holiday season and we can't wait to build what's next together in the year ahead.

Thank you for listening. Thank you for believing. And thank you for being part of this journey.

Cold calls. Spammy emails. AI-generated "personalization."

If your pipeline still depends on these tactics, this episode is a must-listen.

In this conversation, Dr. Amy Cook sits down with Timothy Hughes, one of the original architects of modern social selling, to unpack why traditional outbound sales motions are collapsing under their own weight and how top-performing teams are quietly replacing them with something far more effective: human influence at scale.

With 35+ years in complex B2B sales, Timothy has seen every trend come and go. He co-authored Smarketing in 2018—years before RevOps became mainstream—and published one of the earliest books on social selling nearly a decade ago. Today, his methodology consistently helps sales teams generate 5–35 high-quality meetings per week without cold calling, email spam, or "touch-point theater."

This episode breaks down the myth that selling is a numbers game and challenges the assumption that more AI equals better outcomes. Timothy explains why AI-powered outreach has "completely killed email marketing," why buyers actively avoid anything that smells like sales, and why your LinkedIn profile—not your pitch deck—is your most important revenue asset.

Amid this race toward automation, Timothy makes the case for a powerful truth: the most human company wins.

Think you understand how boards work? Think again.

In this keynote, Ryan Westwood, entrepreneur, board member, and CEO of Fullcast, reveals the boardroom dynamics that most executives NEVER learn until it's too late.

Keep in mind, this is not a talk about sales, marketing, or RevOps. Instead, this is the career-unlocking discussion that top operators wished they had heard ten years ago.

Ryan breaks down:

• The hidden rules of boards that even seasoned CEOs misunderstand.

• Why most executives fail to align with their boards and how to avoid getting blindsided.

• The exact decisions that should (and should NOT) ever go to a board meeting.

• How to instantly read a board's structure to understand a company's speed, culture and risk.

• Why board size predicts company momentum and what dysfunctional boards look like.

• The governance traps that derail CEOs.

• What every future board member must understand before accepting a seat.

• Why many CEOs get "railroaded" by their boards and how to prevent it.

• The overlooked importance of audited financials (and why Ryan won't work with companies that skip them).

• And much more. . .

Whether you're part of a newly formed C-suite, a future founder, or aspiring board member…
These 60 minutes could change the trajectory of your career.

Are you uptight about AI taking over the C-suite? Relax! The CRO role isn't disappearing. It's just having the biggest glow-up in GTM history.

In this conversation, Amy Cook, co-founder and CMO at Fullcast and host of the Silicon Slopes Go-To-Market Podcast, sits down with Jon Bradshaw, founder of CodeBase and creator of AI Utah to speculate on one of the spiciest AI debates of the year. Where is AI taking us?

According to Jon, AI is changing how we build products, and it's changing what it means to have a job at all.

Inside this episode, they discuss:

• Why the future workforce is heading toward a 30-hour workweek.

• How AI is democratizing "elitist" white-collar jobs and turning many of them into blue-collar, piecemeal work

• Why developers who refuse to use AI won't be hired

• The surprising reason senior engineers now need whiteboard skills more than keyboard skills

• How a new generation of engineers are "coding without touching a keyboard"

• Why executives who don't learn AI will make catastrophic company-wide decisions

• The real differentiator between top performers and everyone else: a willingness to lean into the hard thing

Bradshaw reveals why everyone now carries a "PhD in their pocket," how AI is collapsing traditional hierarchies, and what it takes to stay relevant in a world where the advantage goes to the curious, not the senior.

If you've wondered where AI is really taking us — and who will thrive or be left behind — you won't want to miss this.

How do we move faster without breaking quality and without breaking our teams?

Don't look now, but your go-to-market may need a reset.

In this exclusive conversation, Fullcast CEO Ryan Westwood, CMO Dr. Amy Cook, and Copy.ai founder Chris Lu unpack the real story behind their groundbreaking collaboration and what it means for the future of go-to-market, productivity, and human-centered AI.

During this interview, the expert panel explores why most companies are "AI powered" in name only and how true AI nativity requires rethinking everything from how data is collected and stored to how strategies are built, aligned, and executed.

They expand on Fullcast's decisive approach to platform architecture, acquisitions, and unified GTM leadership. And they reveal how adopting Copy.ai, for instance, can increase a marketing team's productivity without replacing the writers, strategists, and thought leaders behind the work.

Together, they dive into:

• AI-Native vs. AI-Driven vs. AI-Featured: What's real and what's marketing fluff
  
  

• Why slapping an LLM onto a product doesn't unlock transformational value
  
  

• How Copy.ai and Fullcast together create a true end-to-end GTM operating system
  
  

• What the new era of people-centric AI means for CROs, RevOps leaders, and CEOs
  
  

• Why bureaucracy is dying—and how AI is reshaping organizational design
  
  

• How marketing productivity jumped 3× with Copy.ai (without losing human creativity)
  
  

• The leadership decisions that make or break post-acquisition integration
  
  

• Why original human thought—not AI—is now the most valuable skill in the workplace

And much more.

The overall message is that the future of GTM isn't automated. It's AI-native, people-centric, and operationally unified. Tune in to hear how these leaders are building it.

In this episode of the Go To Market Podcast, host Dr. Amy Cook, CMO at Fullcast, sits down with Warren Zenna, Founder and CEO of The CRO Collective, to explore one of the most misunderstood executive roles in modern business: the Chief Revenue Officer.

Warren has spent years studying the CRO function across startups, scaleups, private equity rollups, and enterprise organizations. His conclusion?

Most companies want a CRO… but very few actually understand what a CRO does, how the role differs from sales leadership, or how to build the organizational environment required for one to succeed.

Together, Amy and Warren discuss:

• Why CROs are not "super VPs of Sales"
  
  

• How misalignment across sales, marketing, and customer success quietly destroys growth
  
  

• The shift from acquisition-focused revenue to retention, expansion, and advocacy
  
  

• How interest rates, market cycles, and the SaaS funding model reshaped the CRO role
  
  

• What aspiring CROs must learn before pursuing the title
  
  

• Why companies need a "CRO readiness" plan just as much as CROs need training
  
  

• How stage, size, and business model (PLG, SMB, enterprise, services) fundamentally change what a CRO should look like
  
  

This is a must-listen for revenue leaders, founders, aspiring CROs, and anyone navigating the complexity of modern GTM leadership. Warren's insights on competencies, curiosity, business acumen, and organizational maturity will reshape how you think about revenue.