(Sorry about the audio quality on this one, it was recorded with the wrong microphone-- this episode is better viewed with screen share on Youtube)

Most teams struggle with AI writing tools because they try to use them as a replacement for writers (and they use tools that don't understand the core arguments of what is trying to be said).

In this video, Devesh walks through a real example of how he uses our AI writing tool Wave Writer at Grow & Convert to edit and restructure content. You’ll see how a rough outline and half-formed ideas can be turned into clear, on-brand draft copy, without losing the core ideas and without hallucinations.

The video covers:

• How outlining arguments first leads to better AI output

• How to speed up the editing and content creation process using Wave Writer

• Why writing final prose is the slowest part of content work

If you’re responsible for editing content, managing writers, or shaping content strategy, this video shows a practical way to use AI that supports thinking instead of trying to replace it.

Check out our product https://www.wavewriter.ai if you're interested in using an AI writing tool that understands your business, key arguments and helps speed up the writing process while keeping content quality high.

Most marketers track their AI visibility… but have no idea what to do next.
This episode shows the exact GEO strategy to actually increase your mentions in ChatGPT and Perplexity.

In this episode, we show you exactly how to implement GEO (Generative Engine Optimization) the strategy brands are using to increase their mentions inside LLM answers.

You’ll learn:

• Why most AI rank trackers are inaccurate and how we rebuilt Tracker to scrape real results (not API hallucinations)
• How to turn visibility data into action — what content to publish, what topics to prioritize, and where your gaps really are
• The GEO Pyramid and why 90% of marketers focus on the wrong tactics
• How to find the exact pages LLMs are citing — and how to influence them with targeted content and outreach
• Why you MUST choose bottom-of-funnel topics if you want actual pipeline from AI
• A step-by-step walkthrough of improving visibility for a real company using owned content + targeted citation outreach

If you want a clear, repeatable strategy for ranking in ChatGPT, Perplexity, and Google AI Overviews, this episode breaks it down.

📩 Join the newsletter: growandconvert.com/newsletter
🔧 Learn more about Tracker: https://www.traqer.ai
GEO Pyramid article

Are you focusing your AI visibility and PR efforts on Reddit, Wikipedia, and media sites like The New York Times? You could be wasting your time and money.

In this episode of the Grow and Convert Marketing Show, we dive into the data from our new study on Large Language Model (LLM) citation patterns. We reveal why the advice you see on LinkedIn and in broad industry reports—telling you to chase large, general-purpose sites—is completely misleading for most businesses, especially B2B and niche companies.

What You'll Learn:
86% of citations are for industry specific sites vs. 14% for "general purpose sites": See actual data from our client base that shows 86% of LLM citations for niche topics come from industry-specific publications, while Reddit, Wikipedia, and YouTube account for only 14%.

Differences in how to approach AI visibility for your brand vs. Household name brands: Discover why B2C household names (like Tesla and Peloton) do get cited on general sites, but your niche B2B software company won't.

The problem with measuring random prompts: Understand how broad studies that use 5,000 randomly selected keywords are statistically biased toward consumer queries, making their findings irrelevant to your specific business goals.

A New Tactical Framework: Learn the exact, actionable steps for a Citation Outreach strategy that works : how to choose the right topics, identify the actual cited domains using tools or manual checks, and target your PR efforts where they will actually drive AI visibility.

Stop doing general PR and start showing up in the AI answers that matter to your bottom line.

Links & Resources:
Read the full article for more detail on the study: https://www.growandconvert.com/research/llms-source-industry-sites-more-than-generic-sites/

Check out our AI Visibility Tool: https://traqer.ai

Catch up on our overall GEO Framework: https://www.growandconvert.com/ai/prioritized-geo/

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