(Sorry about the audio quality on this one, it was recorded with the wrong microphone-- this episode is better viewed with screen share on Youtube)

Most teams struggle with AI writing tools because they try to use them as a replacement for writers (and they use tools that don't understand the core arguments of what is trying to be said).

In this video, Devesh walks through a real example of how he uses our AI writing tool Wave Writer at Grow & Convert to edit and restructure content. You’ll see how a rough outline and half-formed ideas can be turned into clear, on-brand draft copy, without losing the core ideas and without hallucinations.

The video covers:

• How outlining arguments first leads to better AI output

• How to speed up the editing and content creation process using Wave Writer

• Why writing final prose is the slowest part of content work

If you’re responsible for editing content, managing writers, or shaping content strategy, this video shows a practical way to use AI that supports thinking instead of trying to replace it.

Check out our product https://www.wavewriter.ai if you're interested in using an AI writing tool that understands your business, key arguments and helps speed up the writing process while keeping content quality high.

Most marketers track their AI visibility… but have no idea what to do next.
This episode shows the exact GEO strategy to actually increase your mentions in ChatGPT and Perplexity.

In this episode, we show you exactly how to implement GEO (Generative Engine Optimization) the strategy brands are using to increase their mentions inside LLM answers.

You’ll learn:

• Why most AI rank trackers are inaccurate and how we rebuilt Tracker to scrape real results (not API hallucinations)
• How to turn visibility data into action — what content to publish, what topics to prioritize, and where your gaps really are
• The GEO Pyramid and why 90% of marketers focus on the wrong tactics
• How to find the exact pages LLMs are citing — and how to influence them with targeted content and outreach
• Why you MUST choose bottom-of-funnel topics if you want actual pipeline from AI
• A step-by-step walkthrough of improving visibility for a real company using owned content + targeted citation outreach

If you want a clear, repeatable strategy for ranking in ChatGPT, Perplexity, and Google AI Overviews, this episode breaks it down.

📩 Join the newsletter: growandconvert.com/newsletter
🔧 Learn more about Tracker: https://www.traqer.ai
GEO Pyramid article

Are you focusing your AI visibility and PR efforts on Reddit, Wikipedia, and media sites like The New York Times? You could be wasting your time and money.

In this episode of the Grow and Convert Marketing Show, we dive into the data from our new study on Large Language Model (LLM) citation patterns. We reveal why the advice you see on LinkedIn and in broad industry reports—telling you to chase large, general-purpose sites—is completely misleading for most businesses, especially B2B and niche companies.

What You'll Learn:
86% of citations are for industry specific sites vs. 14% for "general purpose sites": See actual data from our client base that shows 86% of LLM citations for niche topics come from industry-specific publications, while Reddit, Wikipedia, and YouTube account for only 14%.

Differences in how to approach AI visibility for your brand vs. Household name brands: Discover why B2C household names (like Tesla and Peloton) do get cited on general sites, but your niche B2B software company won't.

The problem with measuring random prompts: Understand how broad studies that use 5,000 randomly selected keywords are statistically biased toward consumer queries, making their findings irrelevant to your specific business goals.

A New Tactical Framework: Learn the exact, actionable steps for a Citation Outreach strategy that works : how to choose the right topics, identify the actual cited domains using tools or manual checks, and target your PR efforts where they will actually drive AI visibility.

Stop doing general PR and start showing up in the AI answers that matter to your bottom line.

Links & Resources:
Read the full article for more detail on the study: https://www.growandconvert.com/research/llms-source-industry-sites-more-than-generic-sites/

Check out our AI Visibility Tool: https://traqer.ai

Catch up on our overall GEO Framework: https://www.growandconvert.com/ai/prioritized-geo/

Don't forget to like, subscribe, and comment to support the Grow and Convert Marketing Show!

Marketers are wasting time chasing the wrong AI tactics. Everyone’s debating “Should we post on Reddit? Add LLM.txt? Write summaries for LLMs?” — but missing the real priority.

In this video, we introduce Prioritized GEO, our framework for how to actually show up in AI search (ChatGPT, Perplexity, and Google AI Overviews). We break down:

-Why owned content on your site matters more than offsite mentions

-How to think about AI search visibility

-What actually influences ChatGPT, Perplexity and AI overview results

-And why most “AI hacks” (like key takeaways and LLM.txt) don’t move the needle

If you want to understand how AI decides which brands to recommend — and how to position yours to be the one it chooses — this is the video to watch.

📘 Read the full article: https://www.growandconvert.com/ai/prioritized-geo/
Check out https://traqer.ai -- our new AI visibility tool
🎧 Subscribe to the Grow & Convert podcast for more in-depth conversations.

Everyone says SEO is dead… but our client data tells a different story. We compare SEO traffic vs. AI traffic (ChatGPT, Perplexity, etc.) and reveal what’s actually driving conversions — and why it’s not “SEO vs. AI,” it’s both.
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SEO is dead? Not so fast.

In this episode, we share real client data comparing traditional SEO traffic vs. AI traffic (ChatGPT, Perplexity, DeepSeek, etc.). The numbers tell a very different story than the LinkedIn fear-mongering around SEO dying.

-AI traffic is growing, but it’s still only ~3–5% of SEO traffic for most clients

-Conversions often come from unexpected places (hint: not just ChatGPT)

-Declines in SEO traffic don’t mean SEO is dead — they often show up as branded searches or conversions through other channels

-Attribution is getting harder, but that doesn’t mean the channel stopped working

We break down the myths, show the actual ratios, and explain why you shouldn’t buy into the “SEO vs. AI” narrative. It’s not either/or — they work together.

If you’ve seen graphs going down and clients freaking out about AI, this episode will help you cut through the noise and actually understand what’s happening.

Are you worried your competitors are “winning” in AI search results?
You’re not alone. A lot of marketers, CMOs, and founders are asking the same thing.

In this episode of the Grow & Convert Marketing Show, we break down:

• What AI visibility actually means (and why most tools get it wrong)
• Why “share of voice” metrics can create unnecessary panic
• How to separate meaningful prompts from noise
• The strong connection between SEO rankings and AI overview rankings
• A simple framework for deciding which topics actually matter for your brand

Rather than chasing every metric or competitor mention, we show you how to focus on the right queries, do the SEO fundamentals first, and build a strategy that drives long-term results.

If you’ve ever felt stressed looking at an AI visibility report, this episode will help you filter out the noise and focus on what actually grows your business.

AI search is a fundamentally different search experience from Google, and the implications are massive for how people discover brands and products.

Here's what we've discovered so far:

- People don't just type keywords into ChatGPT - they have detailed conversations with tons of context
- Top-of-funnel "what is" content is officially dead in AI search
- Your positioning and value props determine if you get recommended (or ignored)
- Specific pain point content now matters more than ever

Key insights from this episode:
✅ How ChatGPT positions different companies (and why some get terrible descriptions)
✅ Why broad content strategies will fail in the AI search era
✅ The new content approach that actually gets you mentioned

We'll show you actual ChatGPT conversations from prospects who found us, plus live searches showing how different agencies get positioned.

The bottom line: AI search rewards specificity and clear positioning. Generic content and broad messaging will make you invisible.

🔗 Check out our AI search ranking tracker: https://traqer.ai

📖 Read the full article: https://www.growandconvert.com/ai/ai-search/

What's your experience with AI search? Drop a comment below!

We Built an AI Search Ranking Tool (And You Can Use It Too!)

Tired of wondering if your brand shows up when people ask ChatGPT, Perplexity, or Google AI for recommendations? We were too. That's why we built Traqer.ai - the first tool designed specifically for agencies and companies to track their brand mentions across AI search engines.
In this episode, we share the complete backstory of how we went from manually checking AI rankings for clients to building our own solution. You'll see exactly how the tool works, why existing options weren't cutting it for agencies, and how we're using it to guide our content strategy.

What you'll learn:

- Why AI search visibility is becoming crucial for lead attribution
- How to track your brand across ChatGPT, Perplexity, Claude, and Google AI
- The key differences between AI search and traditional SEO tracking
- Live walkthrough of Traqer.ai
- How to use keyword variations to understand your AI visibility gaps

Perfect for: Marketing agencies, SEO professionals, brand managers, and anyone wondering "Am I showing up in AI search results?"

The tool handles unlimited brands (perfect for agencies), tracks specific keywords you care about, and shows you the exact AI responses where your brand appears. Plus, we're sharing our honest take on the challenges of AI search attribution and why this approach works.

Try Traqer.ai yourself for free with a 7 day trial: http://traqer.ai

Here's articles that were referenced in the video:
How SEO Will Change in a World of AI Search: https://www.growandconvert.com/ai/ai-search/
Does Google SEO Affect LLM Optimization? We Analyzed 400+ Keywords to Find Out: https://www.growandconvert.com/ai/google-seo-and-llmo/