In this episode, our host Jim Ward and co-host Sarah Reed discuss the acquisition of BrainSell by Atlantic, Tomorrow’s Office. Jason Weiss, Executive Vice President at Atlantic, joined the conversation and shared his journey from a career in law to Atlantic, emphasizing the importance of understanding client needs and leveraging technology. The group discussed how current and prospective customers will benefit from the announcement.

Listen in to learn about:

• How the acquisition aims to integrate BrainSell's digital transformation and consulting services with Atlantic's MSP and print services.
• The strategic benefits, including maintaining the BrainSell legacy and enhancing client offerings.
• The future of data-driven strategies and the importance of holistic business growth.

ADDITIONAL RESOURCES:

• Read more about the acquisition here!
• Connect with Jason here!
• Contact BrainSell to learn more about how we can help you grow and scale!

In this episode, Jim Ward sits back down with BrainSell’s data expert Tony Berry to discuss the practical application of AI based on the main pillars of AI Readiness. The pair discuss what these five pillars entail, as well as highlight tips and best practices to approaching AI the right way and guaranteeing success.

Topics covered during the episode include:

• The importance of having a clear business strategy and aligning AI initiatives to specific goals and objectives.
• The need for a well-organized data estate, data cleanliness, and the role of tools like Microsoft Fabric.
• Insights on the evolution of AI agents, from simple question-answering to decision-making and automation.
• The potential impact of AI on job markets and the need for employees to adapt to new roles.
• Future trends in AI, such as the concept of an "AI workforce" where agents communicate and take actions on behalf of humans.

ADDITIONAL RESOURCES

• Connect with Tony here!
• Take our AI Readiness Assessment online to see where you stand!
• Connect with BrainSell to get a thorough analysis of your business.

In this episode, our host Jim Ward is joined by Tony Berry, one of BrainSell’s data experts, to discuss how organizations can prepare their data before embarking on AI projects. We will cover key themes such as foundational practices, necessary infrastructure and tools, and lessons learned.

Key Themes:

• Readiness Blueprint: Many organizations want to implement AI but don't know where to start. This episode will serve as a guide to help them understand the how and what of AI readiness.
• Foundational Practices: We will discuss the key steps organizations should take to ensure their data is ready for AI, including assessing current data infrastructure and understanding the importance of processes and people.
• Infrastructure and Tools: Learn about the essential data architectures and technologies needed before introducing AI, and how to balance building custom solutions versus adopting off-the-shelf tools.

Additional Resources

• Schedule an AI readiness assessment: contact us at growth@brainsell.com
• Learn more about Larry Augustin here!
• Connect with Tony here!

In this episode, our host Jim Ward sits down with Jeff Gothelf, author and expert on product development and organizational agility. They discuss the power of Objectives and Key Results (OKRs) as a framework for driving customer-centric growth.

Key Takeaways:

• The importance of being truly customer-centric vs. just paying lip service to it
• How OKRs can help organizations shift their focus to measuring and optimizing customer behaviors
• Tips for overcoming resistance to implementing OKRs, including starting with a pilot and proving the model
• Insights on the cadence and communication needed for effective OKR management
• Considerations around using OKRs in the face of an urgent, existential crisis
• The role of AI and automation in the future of OKRs and customer-focused goal setting

Guest Bio:
Jeff Gothelf is an author, speaker, and coach who helps organizations build better products and develop the cultures needed to support them. He is the co-author of the book "Who Does What: A Practical Guide to Customer-Centric OKRs."

Resources Mentioned:

• Jeff Gothelf's website: jeffgothelf.com
• "Who Does What" book here!
• "Measure What Matters" by John Doerr

In this episode of the Growth Enablement Madness podcast, host Jim Ward sits down with Craig Eaton, a CPA and founder of Eaton Advisory Group, to discuss the powerful tax-saving benefits of Section 179. As businesses look to invest in software, equipment, and other capital assets to support their growth, understanding how to leverage Section 179 can provide significant financial advantages.

Key takeaways include:

1. Overview of Section 179 Deduction: Section 179 allows businesses to deduct the full cost of qualifying equipment and software purchases in the year of purchase, rather than depreciating the asset over time.
2. Benefits of Section 179: Immediate tax deduction, resulting in significant tax savings, especially for businesses in higher tax brackets. The deduction can be applied to a wide range of business purchases, including software, equipment, and vehicles.
3. Qualifying Criteria: There are specific requirements and limitations around the types of purchases that qualify for the Section 179 deduction, such as purchase price thresholds and asset class restrictions.
4. Timing Considerations: Businesses should consider their current and future tax situations when deciding whether to utilize the Section 179 deduction, as it can be strategically timed to maximize tax savings.
5. Bonus Depreciation vs. Section 179: The differences between these two tax incentives, including the election process and the phasing out of bonus depreciation in the coming years.
6. Advice for First-Time Users: Consult with a CPA to ensure proper planning and analysis of the tax implications, as well as understanding the nuances and limitations of the Section 179 deduction.

RELATED LINKS

• Learn more about Section 179 here.
• Learn more on the IRS website.
• Follow Craig on LinkedIn!

In this episode, we sit down with Christi Cereghino and Rachel Durkot, the fractional CFO practice co-managers at BrainSell, to explore the power of fractional finance services. Christi and Rachel share their insights on the benefits of fractional services, the spectrum of offerings available, and the unique skill set required to excel in this role. They discuss how their team works closely with clients, CPA firms, and banks to address a wide range of accounting and finance challenges, from year-end prep to exit planning.

Listen in to learn how:

• Fractional services offer flexible, cost-effective solutions for businesses of all sizes
• BrainSell's fractional team brings a unique blend of technical expertise and interpersonal skills
• Fractional services can support a wide range of projects, from year-end prep to exit planning
• Our whiteboarding exercise is a valuable tool for identifying and addressing client needs

RELATED LINKS

• Learn more about BrainSell’s fractional finance services here!
• Check out these YouTube videos detailing BrainSell’s consulting work.
• Follow BrainSell on Twitter and LinkedIn!

In this episode, we sit down with Paul Black, CEO of sales-i, to explore how revenue intelligence is transforming the way companies drive growth. Paul shares insights into how the recent acquisition of sales-i by SugarCRM has positioned them as a key player in helping businesses scale. We delve into the challenges sales teams face in today’s market, like elongated sales cycles and indecision, and how tools like revenue intelligence and AI-guided selling are changing the game.

Key Topics:

• What is Revenue Intelligence? Paul explains the concept of revenue intelligence and how it helps companies navigate longer sales lifecycles and make data-driven decisions.
• Overcoming Sales Challenges: The gang dives into the practical challenges businesses face when implementing tools like sales-i, including the importance of data quality. Paul offers tips on overcoming these obstacles to maximize growth.
• The Role of AI in Sales: Discover how AI-guided selling enhances sales processes, helping teams become more efficient and effective in their engagements.
• Who Benefits from Revenue Intelligence? The group discusses which types of clients are the best fit for sales-i and how different industries can leverage these tools to scale their operations.

RELATED LINKS

• Learn more about BrainSell’s data and AI methodology here!
• Check out sales-i!
• Check out these YouTube videos detailing BrainSell’s consulting work.
• Follow BrainSell on Twitter and LinkedIn!

Join us for an insightful episode featuring Christina Wodtke, a renowned author and expert in team dynamics and goal setting. Known for her influential book, "Radical Focus," Christina shares her journey and what sparked her passion for helping teams achieve remarkable objectives. Discover what being a "curious human" means to her and get ready to delve into the art of tackling big goals, team motivation, and the pivotal role of Objectives and Key Results (OKRs).

RELATED LINKS

• Follow Christina here!
• Check out these YouTube videos detailing BrainSell’s consulting work.
• Follow BrainSell on Twitter and LinkedIn!