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Growth Engineers

Growth Engineers

Written by: Atiba de Souza and Dean Issacs
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 Hosted by successful entrepreneurs Atiba de Souza and Dean Isaacs, the Growth Engineers podcast gives you the insights and proven strategies you need to stay ahead of the business growth curve. 📈 Whether you’re new to the marketing game or are a pro looking for a new perspective, this podcast provides business owners and entrepreneurs with real, tangible advice. Tune in weekly to the Growth Engineers podcast as Atiba and Dean break down the latest thought leadership in marketing, sales, business growth, and more. Welcome to Growth Engineers podcast.Copyright 2024 Atiba de Souza and Dean Issacs Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Is Mapping The Buyer’s Journey Important And Beneficial?

    Is Mapping The Buyer’s Journey Important And Beneficial?
    Dec 19 2023
    Is buyer journey mapping important and beneficial?

    Have you ever thought if there is more to achieving your goals than just keeping them in your head? We understand that we all want to consistently achieve these business goals. But let’s face it, having a solid strategy is like having a road map – it’s concrete, it’s tangible.

    It’s not just about marketing or sales; it’s about the entire lifecycle of a client interaction, from awareness to retention and expansion. If you’re thinking strategically, you can’t keep it all in your head. Writing it down and getting input from those around you is key. But here’s the real gem: understanding your buyer’s journey isn’t just about identifying stages; it’s about knowing their goals every step of the way. How? Ask your clients, engage your buyers and document their unique journeys.

    Are there any other benefits of buyer journey mapping to growing your business? One significant benefit, especially in sales, is finding out where your prospects are and what they need next. For me, it’s all about making decisions based on data - you can’t rely on mental calculations. Logging, analyzing and pattern recognition is a game changer.

    Once you’ve defined the buyer’s journey, criteria and goals, you can share them with your team. Get out of the way and let your team take care of the content, communicate with the market and take your business to new heights. After all, you can’t scale what you only have between your ears.

    Ready to explore the potential of buyer journey mapping?

    Watch this video and let’s plan the path to strategic business success together!

    Full video here: https://youtu.be/DmJoM0QOhn0


    Connect with us on Social Media:
    🎧 Growth Engineers podcast: https://growth-engineers.captivate.fm/

    📌 Dean’s Social Media Links:
    Company: http://thevantagegrp.com/
    Instagram: https://www.instagram.com/deanisaacs1/
    Linkedin: https://www.linkedin.com/in/deanisaacs/
    https://www.linkedin.com/company/vantage-group-llc/
    Facebook: https://www.facebook.com/Vantage-Group-260330903990315/

    📌 Atiba’s Social Media Links:
    Website: https://clientattractionpros.com/
    LinkedIn: https://www.linkedin.com/in/atibadesouza/
    TikTok: https://www.tiktok.com/@theatibadesouza
    Instagram: https://instagram.com/atibadesouza
    YouTube Channels:
    Thought Leadership: https://www.youtube.com/@ThoughtsOnThoughtLeadership
    Build Your Team: https://www.youtube.com/@BuildYourTeam

    #GrowthEngineers #AtibaAndDean #MarketingStrategy
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    3 mins
  • How Is AI Used In The Customer Journey?

    How Is AI Used In The Customer Journey?
    Dec 19 2023
    Have you ever thought how AI can help us understand our customer’s journey? Well, let’s break it down in a simple way! In this video, we will discuss the power of AI, focusing on a popular tool called ChatGPT.

    We all know that ChatGPT is excellent at giving information based on what it already knows but doesn’t make decisions like humans do. It’s a helpful tool, but it’s not a substitute.

    While AI can tell you the stages of the buyer’s journey from web data, it might miss the unique voice of your customer. We recommend avoiding blindly following AI insights and encourage engaging in direct conversations with your customers.

    Defining your ideal customer and providing specific information to AI tools like ChatGPT is crucial. The real value lies in what you communicate to the AI, tailored to your unique business.

    Our perspective is that AI sparks new ideas by challenging businesses to break free from their usual ways. It helps in overcoming tunnel vision, questioning assumptions, and gaining a broader perspective on products and customers.

    We emphasize that AI is a helper, not a replacement for human insights. The key takeaway is that AI assists you in understanding where your customers are in their journey. This empowers you to create content that truly connects with them.

    Curious to learn more how AI can enhance our understanding of the buyer’s journey? Watch the video and discover how AI can be a game-changer for our business strategy!

    Watch full video here: https://youtu.be/DmJoM0QOhn0

    Connect with us on Social Media:
    🎧 Growth Engineers podcast: https://growth-engineers.captivate.fm/

    📌 Dean’s Social Media Links:
    Company: http://thevantagegrp.com/
    Instagram: https://www.instagram.com/deanisaacs1/
    Linkedin: https://www.linkedin.com/in/deanisaacs/
    https://www.linkedin.com/company/vantage-group-llc/
    Facebook: https://www.facebook.com/Vantage-Group-260330903990315/

    📌 Atiba’s Social Media Links:
    Website: https://clientattractionpros.com/
    LinkedIn: https://www.linkedin.com/in/atibadesouza/
    TikTok: https://www.tiktok.com/@theatibadesouza
    Instagram: https://instagram.com/atibadesouza
    YouTube Channels:
    Thought Leadership: https://www.youtube.com/@ThoughtsOnThoughtLeadership
    Build Your Team: https://www.youtube.com/@BuildYourTeam

    #GrowthEngineers #AtibaAndDean #MarketingStrategy
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    5 mins
  • Why Is the Ideal Customer Profile Important in the Buyer’s Journey

    Why Is the Ideal Customer Profile Important in the Buyer’s Journey
    Dec 12 2023
    Wondering why it’s so crucial to get what the buyer’s journey is all about? Why is the ideal customer profile important in the buyer’s journey?

    So, the buyer’s journey is like your guide, but it doesn’t mean much if you don’t know who you’re selling to. We kick things off by understanding our ideal client, their profile, and what makes them tick. Each profile affects how they buy and where they look for info. It’s like tailoring our approach to hit the bullseye!

    Now, hold up a minute. You might be saying, "I wanna be as famous as Logan Paul or Mr. Beast!" But here’s the deal - are you selling what they are, to who they are? Probably not. Our goals are different, and that’s cool! Don’t stress about what everyone else is doing. Let’s think about why you want a million likes. Do likes pay the bills? Nah, they don’t.

    Clients often want their content everywhere, but let’s ask the real question - does that help your goals? Do you want to be kinda known by a million or super known by a hundred folks who’ll keep coming back? ’Cause, let’s be real, the bank doesn’t take likes as payment.

    So, why bother with the buyer’s journey? It’s not just some fancy strategy; it’s how we make things work. If you’re curious about navigating the buyer’s journey and making a real impact on your business, join me in this video. We’ll dig deep into why it’s important and how it can make your business shine!

    Connect with us on Social Media:
    🎧 Growth Engineers podcast: https://growth-engineers.captivate.fm/

    📌 Dean’s Social Media Links:
    Company: http://thevantagegrp.com/
    Instagram: https://www.instagram.com/deanisaacs1/
    Linkedin: https://www.linkedin.com/in/deanisaacs/
    https://www.linkedin.com/company/vantage-group-llc/
    Facebook: https://www.facebook.com/Vantage-Group-260330903990315/

    📌 Atiba’s Social Media Links:
    Website: https://clientattractionpros.com/
    LinkedIn: https://www.linkedin.com/in/atibadesouza/
    TikTok: https://www.tiktok.com/@theatibadesouza
    Instagram: https://instagram.com/atibadesouza
    YouTube Channels:
    Thought Leadership: https://www.youtube.com/@ThoughtsOnThoughtLeadership
    Build Your Team: https://www.youtube.com/@BuildYourTeam

    #GrowthEngineers #AtibaAndDean #MarketingStrategy #BuyersJourney #IdealCustomerProfile
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    2 mins
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