Can you use both organic and paid marketing for my business?
Are you stressed out by ads and confused about whether to focus on organic or paid marketing for your business? If you’re feeling overwhelmed by the data and information, you’re not alone! In this new episode of Growth Engineers with Dean and Atiba, breaks down the principles and understanding behind paid and organic marketing.
In the world of marketing, the debate between paid and organic is ongoing. Dean and Atiba simplify the complex topic, starting with the basics. Paid marketing involves paying to get your message directly in front of your target audience, while organic encompasses all the content you put out without direct payment, relying on platforms like social media, email, and SEO.
But here’s the catch: should you rely solely on paid marketing, or is organic the way to go? Wearing different hats—organic marketing hat and paid marketing hat—to understand the nuances of each. The discussion dives into the differences between paid and organic, emphasizing the importance of not solely relying on paid marketing for long-term success.
The conversation also touches on the concept of rented traffic versus owned traffic. They will stress the significance of capturing leads’ information, owning the data, and building trust to effectively nurture potential customers.
In this episode, they will explore the dynamics of cold versus warm traffic and the role of messaging, positioning, and offers in marketing strategy. They share insights on targeting warmer traffic for better results and discuss the value of testing and adjusting messaging quickly, especially in the realm of paid advertising.
This episode aims to provide viewers with a deeper understanding of the relationship between paid and organic marketing, offering practical advice for creating a balanced and effective marketing strategy tailored to your business’s goals.
Curious to learn more about the synergy between paid and organic marketing? Dive into the full video now and gain valuable insights from Dean Isaacs and Atiba de Souza. Watch until the end to discover the key factors that contribute to a consistent flow of high-quality leads, and don’t forget to leave your thoughts in the comments below!🚀
Connect with us on Social Media:
🎧 Growth Engineers podcast: https://growth-engineers.captivate.fm/
📌 Dean’s Social Media Links:
Company: http://thevantagegrp.com/
Instagram: https://www.instagram.com/deanisaacs1/
Linkedin: https://www.linkedin.com/in/deanisaacs/
https://www.linkedin.com/company/vantage-group-llc/
Facebook: https://www.facebook.com/Vantage-Group-260330903990315/
📌 Atiba’s Social Media Links:
Website: https://clientattractionpros.com/
LinkedIn: https://www.linkedin.com/in/atibadesouza/
TikTok: https://www.tiktok.com/@theatibadesouza
Instagram: https://instagram.com/atibadesouza
YouTube Channels:
Thought Leadership: https://www.youtube.com/@ThoughtsOnThoughtLeadership
Build Your Team: https://www.youtube.com/@BuildYourTeam
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3 mins