In this episode, Mandi Ellefson talks with Cam Beaudoin, a speaker strategist who helps founders, consultants, and service-based business owners leverage speaking to build authority, attract high-value clients, and scale influence without chasing big stages or flashy keynotes.

Cam shares how he has helped experts turn speaking into a strategic growth engine, utilizing stages, breakout rooms, and recorded talks to generate leads, build credibility, and create repeatable business opportunities. Instead of relying on one-off events or massive audiences, Cam shows how intentional speaking can compound over time and position you as the expert event planners want to book.

When your speaking strategy is structured around influence, relationship-building, and repeatable systems, your authority grows, your audience converts into clients more predictably, and your business scales without unnecessary stress or wasted effort.

🔍 In This Episode, You’ll Learn:

✅ Why the stage should never be the goal and how to use speaking as a vehicle for influence, trust, and revenue

✅ How founders and consultants can leverage small, intimate audiences to close higher-value opportunities

✅ The difference between being an implementer vs. being seen as a true expert and why it determines who gets booked

✅ Why event planners are risk-averse and exactly what they look for when booking speakers

✅ How to use YouTube and recorded stage content to build authority and get more speaking opportunities

✅ How to turn talks into content, lead generation, follow-up conversations, and backend sales

✅ Why mastering the spoken word is one of the highest-leverage skills a founder can develop long-term

The best founders and consultants don’t grow their business by chasing large audiences or trying to become celebrity speakers. They scale by building a speaking strategy that creates influence, builds trust, and converts audiences into high-value opportunities.

🔗 Connect with Cam Beaudoin:

Website: www.thefrequentspeaker.com

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

1️⃣ FREE – Stop undercharging and start landing $100K+ clients. Join our next Executive Briefing → https://handsoffceo.com/briefing/?utm_source=podcast

2️⃣ FREE – Grab our $500K Pipeline Map: Unlock $10K–$50K Hidden in Your Business Right Now → https://scale.handsoffceo.com/map?utm_source=podcast

3️⃣ Read The Hands-Off CEO Book (4.7★ on Amazon)

Triple Your Fees and Scale Without Burning Out. Grab your copy → https://scale.handsoffceo.com/map?utm_source=podcast

4️⃣ Apply for The Invisible Advantage™ Growth Program

We’ll help you uncover your Invisible Advantage, package it into a premium offer, and scale profitably without adding to your workload. Learn more → https://handsoffceo.com/book?utm_source=podcast

In this episode, Mandi Ellefson talks with Shaun Alger, a sales strategist and advisor to mid-market companies, about how businesses can build repeatable sales systems that scale without relying on luck, superstar hires, or constant firefighting.

Shaun shares how he’s helped mid-market companies overcome the “complexity ceiling,” turn client relationships into growth engines, and create structured sales processes that drive predictable revenue. Instead of growing through reactive efforts or overextending teams, Shaun shows how top-performing companies scale by combining strategy, systems, and relational selling.

When your sales operations are structured around process, metrics, and human connection, your business scales more predictably, your team performs better, and your client relationships strengthen, all while freeing leaders to focus on growth instead of putting out fires.

🔍 In This Episode, You’ll Learn:

✅ Why the human side of sales is just as critical as process and data for long-term growth

✅ How mid-market companies can scale from $5M to $100M+ without losing control

✅ Turning mistakes into stronger relationships with clients, employees, and investors

✅ Leveraging fractional teams, proven processes, and metrics to add CRO-level impact without a $500k price tag

✅ Using tangible results and case studies to build trust, accelerate referrals, and attract high-value clients

✅ Steps to future-proof your business in a rapidly changing market with AI and technology

✅ How to combine structure, strategy, and relationships to create a repeatable growth engine

The best mid-market companies don’t scale by relying on hero salespeople or reactive firefighting. They scale by building the right systems, focusing on relational value, and empowering their teams to deliver consistent results. With clear processes, measurable outcomes, and strategic relationships, your business grows predictably while leaders stay in control.

🔗 Connect with Shaun Alger:

Website: https://volohaus.com/

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

1️⃣ FREE – Stop undercharging and start landing $100K+ clients. Join our next Executive Briefing → https://handsoffceo.com/briefing/?utm_source=podcast

2️⃣ FREE – Grab our $500K Pipeline Map: Unlock $10K–$50K Hidden in Your Business Right Now → https://scale.handsoffceo.com/map?utm_source=podcast

3️⃣ Read The Hands-Off CEO Book (4.7★ on Amazon)

Triple Your Fees and Scale Without Burning Out. Grab your copy → https://scale.handsoffceo.com/map?utm_source=podcast

4️⃣ Apply for The Invisible Advantage™ Growth Program

We’ll help you uncover your Invisible Advantage, package it into a premium offer, and scale profitably without adding to your workload. Learn more → https://handsoffceo.com/book?utm_source=podcast

n this episode, Mandi Ellefson sits down with Steve Gordon, founder of Million Dollar Author, to uncover how business owners can scale, attract clients, and generate referrals without constantly chasing prospects.

Steve shares how he’s helped founders use books as powerful business development tools, position themselves as a “category of one,” and leverage their expertise along with AI to grow revenue predictably. Instead of relying on endless sales calls or overstaffed teams, Steve reveals how top-performing businesses grow by capturing their unique intellectual property, systematizing processes, and using books strategically to drive high-value opportunities.

When your business is structured around your unique IP, leveraged through a book, and supported by repeatable systems, you attract the right clients, close high-ticket opportunities more efficiently, and free up your time as a founder.

🔍 In This Episode, You’ll Learn:

✅ How to position yourself as a “category of one” so AI and competitors can’t replace you

✅ Using a book as a business development engine to generate leads, referrals, and high-value opportunities

✅ How to turn your expertise into a repeatable, scalable sales process

✅ Leveraging AI with your book to create content, newsletters, and social proof faster

✅ Building systems that free the founder from constant sales dependence

✅ How to structure outreach and nurturing to convert prospects without high-pressure calls

✅ The mindset shift from chasing clients to designing a business that sells itself

The best businesses don’t grow by doing more—they grow by building strategic leverage, packaging their knowledge, and systematizing outreach and client acquisition. With the right positioning, content, and process, your business can scale predictably while reducing founder dependency.

🔗 Connect with Steve Gordon:

Website: https://milliondollarauthor.io

Get your free copy of The Million Dollar Book: https://get.themilliondollarbook.org

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

1️⃣ FREE – Stop undercharging and start landing $100K+ clients. Join our next Executive Briefing → https://handsoffceo.com/briefing/?utm_source=podcast

2️⃣ FREE – Grab our $500K Pipeline Map: Unlock $10K–$50K Hidden in Your Business Right Now → https://scale.handsoffceo.com/map?utm_source=podcast

3️⃣ Read The Hands-Off CEO Book (4.7★ on Amazon)

Triple Your Fees and Scale Without Burning Out. Grab your copy → https://scale.handsoffceo.com/map?utm_source=podcast

4️⃣ Apply for The Invisible Advantage™ Growth Program

We’ll help you uncover your Invisible Advantage, package it into a premium offer, and scale profitably...