In this episode, Mandi Ellefson sits down with Amanda Freick, founder of Creative Intelligence Group, to unpack what it really takes to sell into complex, high-stakes industries and why mindset, confidence, and execution matter just as much as strategy.

Amanda shares how her firm helps companies selling into electric utilities and other complex organizations navigate 18–24+ month sales cycles, build scalable commercial infrastructure, and shorten time to revenue without cutting corners. With deep expertise in the energy sector, she explains why utilities are intentionally hard to sell to, how road signs like MSAs and pilots signal real progress, and why chasing “silver bullets” can destroy long-term growth.

But this conversation goes far beyond sales mechanics. Amanda opens up about imposter syndrome, burnout, pricing fear, and the internal work required to step into leadership at a higher level. She shares how shifting from hourly work to value-based retainers, narrowing her offer, and fully owning the impact of her work transformed not just her business, but her confidence, team, and energy.

🔍 In This Episode, You’ll Learn:

✅ Why selling into utilities and complex organizations requires patience, capital, and deep industry fluency

✅ How to shorten long enterprise sales cycles without compromising trust or compliance

✅ Why MSAs, pilots, and internal “road signs” matter more than early revenue

✅ The dangers of hourly consulting and why delivering outcomes changes everything

✅ How narrowing your offer increases confidence, pricing power, and scalability

✅ Why founders often block their own growth through fear, control, and over-optimization

✅ The connection between burnout, cortisol, and leadership decision-making

✅ How mindset shifts translate directly into stronger teams, better clients, and faster growth

✅ Why building the vision first prevents you from building a business that becomes a prison

The most successful founders don’t just refine their strategy. They redefine how they see themselves, their value, and their role in their clients’ businesses. This episode is a powerful reminder that sustainable growth comes from clarity, courage, and the willingness to step fully into your expertise.

🔗 Connect with Amanda Freick:

LinkedIn: https://www.linkedin.com/in/amandafreick

Website: https://www.creativeintelligencegroup.net

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

1️⃣ FREE – Stop undercharging and start landing $100K+ clients. Join our next Executive Briefing → https://handsoffceo.com/briefing/?utm_source=podcast

2️⃣ FREE – Grab our $500K Pipeline Map: Unlock $10K–$50K Hidden in Your Business Right Now → https://scale.handsoffceo.com/map?utm_source=podcast

3️⃣ Read The Hands-Off CEO Book (4.7★ on Amazon)

Triple Your Fees and Scale Without Burning Out. Grab your copy →

In this episode, Mandi Ellefson sits down with Jeff Greenfield, CEO and founder of Provalytics, to unpack why most marketing measurement is broken and how brands, agencies, and CMOs can finally prove what actually drives revenue.

Jeff shares nearly two decades of experience building and exiting one of the first multi-touch attribution platforms, explaining how privacy changes, click-based analytics, and platform-reported metrics have misled marketers into making costly decisions. Instead of optimizing for what truly changes behavior, many teams are trapped optimizing for clicks, often at the expense of long-term growth.

This conversation explores how predictive marketing models, finance-grade validation, and a shift from activity-based reporting to outcome-based measurement allow marketing leaders to earn trust with CFOs, unlock larger budgets, and position marketing as a true revenue driver. When marketing is measured in the same way as financial models, business teams gain clarity, confidence, and the ability to navigate uncertainty without guesswork.

🔍 In This Episode, You’ll Learn:

✅ Why click-based attribution (including GA4) distorts decision-making and undervalues brand and upper-funnel investment

✅ How to connect marketing activity to real revenue outcomes, online and in brick-and-mortar sales

✅ What CFOs actually look for in marketing data and how to earn credibility with finance teams

✅ Why impressions, attention, and awareness drive behavior long before conversions happen

✅ How predictive marketing models outperform dashboards and platform reports

✅ The difference between selling marketing activity vs. delivering measurable business outcomes

✅ Why agencies that act as growth partners rather than vendors win bigger, longer-term engagements

✅ How specialization, proof, and modeling help marketers navigate uncertainty, privacy changes, and fragmented media channels

The most effective marketers and agencies don’t rely on vanity metrics or flashy dashboards. They build trust through proof, model the future instead of reporting the past, and focus relentlessly on what actually changes customer behavior. This episode offers a clear blueprint for turning marketing into a predictable, defensible growth engine.

🔗 Connect with Jeff Greenfield:

Website: https://getprova.com

LinkedIn: https://www.linkedin.com/in/jeffgreenfield

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

1️⃣ FREE – Stop undercharging and start landing $100K+ clients. Join our next Executive Briefing → https://handsoffceo.com/briefing/?utm_source=podcast

2️⃣ FREE – Grab our $500K Pipeline Map: Unlock $10K–$50K Hidden in Your Business Right Now → https://scale.handsoffceo.com/map?utm_source=podcast

3️⃣ Read The Hands-Off CEO Book (4.7★ on Amazon)

Triple Your Fees and Scale Without Burning Out. Grab your copy →

In this episode, Mandi Ellefson talks with Cam Beaudoin, a speaker strategist who helps founders, consultants, and service-based business owners leverage speaking to build authority, attract high-value clients, and scale influence without chasing big stages or flashy keynotes.

Cam shares how he has helped experts turn speaking into a strategic growth engine, utilizing stages, breakout rooms, and recorded talks to generate leads, build credibility, and create repeatable business opportunities. Instead of relying on one-off events or massive audiences, Cam shows how intentional speaking can compound over time and position you as the expert event planners want to book.

When your speaking strategy is structured around influence, relationship-building, and repeatable systems, your authority grows, your audience converts into clients more predictably, and your business scales without unnecessary stress or wasted effort.

🔍 In This Episode, You’ll Learn:

✅ Why the stage should never be the goal and how to use speaking as a vehicle for influence, trust, and revenue

✅ How founders and consultants can leverage small, intimate audiences to close higher-value opportunities

✅ The difference between being an implementer vs. being seen as a true expert and why it determines who gets booked

✅ Why event planners are risk-averse and exactly what they look for when booking speakers

✅ How to use YouTube and recorded stage content to build authority and get more speaking opportunities

✅ How to turn talks into content, lead generation, follow-up conversations, and backend sales

✅ Why mastering the spoken word is one of the highest-leverage skills a founder can develop long-term

The best founders and consultants don’t grow their business by chasing large audiences or trying to become celebrity speakers. They scale by building a speaking strategy that creates influence, builds trust, and converts audiences into high-value opportunities.

🔗 Connect with Cam Beaudoin:

Website: www.thefrequentspeaker.com

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

1️⃣ FREE – Stop undercharging and start landing $100K+ clients. Join our next Executive Briefing → https://handsoffceo.com/briefing/?utm_source=podcast

2️⃣ FREE – Grab our $500K Pipeline Map: Unlock $10K–$50K Hidden in Your Business Right Now → https://scale.handsoffceo.com/map?utm_source=podcast

3️⃣ Read The Hands-Off CEO Book (4.7★ on Amazon)

Triple Your Fees and Scale Without Burning Out. Grab your copy → https://scale.handsoffceo.com/map?utm_source=podcast

4️⃣ Apply for The Invisible Advantage™ Growth Program

We’ll help you uncover your Invisible Advantage, package it into a premium offer, and scale profitably without adding to your workload. Learn more → https://handsoffceo.com/book?utm_source=podcast

In this episode, Mandi Ellefson talks with Shaun Alger, a sales strategist and advisor to mid-market companies, about how businesses can build repeatable sales systems that scale without relying on luck, superstar hires, or constant firefighting.

Shaun shares how he’s helped mid-market companies overcome the “complexity ceiling,” turn client relationships into growth engines, and create structured sales processes that drive predictable revenue. Instead of growing through reactive efforts or overextending teams, Shaun shows how top-performing companies scale by combining strategy, systems, and relational selling.

When your sales operations are structured around process, metrics, and human connection, your business scales more predictably, your team performs better, and your client relationships strengthen, all while freeing leaders to focus on growth instead of putting out fires.

🔍 In This Episode, You’ll Learn:

✅ Why the human side of sales is just as critical as process and data for long-term growth

✅ How mid-market companies can scale from $5M to $100M+ without losing control

✅ Turning mistakes into stronger relationships with clients, employees, and investors

✅ Leveraging fractional teams, proven processes, and metrics to add CRO-level impact without a $500k price tag

✅ Using tangible results and case studies to build trust, accelerate referrals, and attract high-value clients

✅ Steps to future-proof your business in a rapidly changing market with AI and technology

✅ How to combine structure, strategy, and relationships to create a repeatable growth engine

The best mid-market companies don’t scale by relying on hero salespeople or reactive firefighting. They scale by building the right systems, focusing on relational value, and empowering their teams to deliver consistent results. With clear processes, measurable outcomes, and strategic relationships, your business grows predictably while leaders stay in control.

🔗 Connect with Shaun Alger:

Website: https://volohaus.com/

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

1️⃣ FREE – Stop undercharging and start landing $100K+ clients. Join our next Executive Briefing → https://handsoffceo.com/briefing/?utm_source=podcast

2️⃣ FREE – Grab our $500K Pipeline Map: Unlock $10K–$50K Hidden in Your Business Right Now → https://scale.handsoffceo.com/map?utm_source=podcast

3️⃣ Read The Hands-Off CEO Book (4.7★ on Amazon)

Triple Your Fees and Scale Without Burning Out. Grab your copy → https://scale.handsoffceo.com/map?utm_source=podcast

4️⃣ Apply for The Invisible Advantage™ Growth Program

We’ll help you uncover your Invisible Advantage, package it into a premium offer, and scale profitably without adding to your workload. Learn more → https://handsoffceo.com/book?utm_source=podcast

n this episode, Mandi Ellefson sits down with Steve Gordon, founder of Million Dollar Author, to uncover how business owners can scale, attract clients, and generate referrals without constantly chasing prospects.

Steve shares how he’s helped founders use books as powerful business development tools, position themselves as a “category of one,” and leverage their expertise along with AI to grow revenue predictably. Instead of relying on endless sales calls or overstaffed teams, Steve reveals how top-performing businesses grow by capturing their unique intellectual property, systematizing processes, and using books strategically to drive high-value opportunities.

When your business is structured around your unique IP, leveraged through a book, and supported by repeatable systems, you attract the right clients, close high-ticket opportunities more efficiently, and free up your time as a founder.

🔍 In This Episode, You’ll Learn:

✅ How to position yourself as a “category of one” so AI and competitors can’t replace you

✅ Using a book as a business development engine to generate leads, referrals, and high-value opportunities

✅ How to turn your expertise into a repeatable, scalable sales process

✅ Leveraging AI with your book to create content, newsletters, and social proof faster

✅ Building systems that free the founder from constant sales dependence

✅ How to structure outreach and nurturing to convert prospects without high-pressure calls

✅ The mindset shift from chasing clients to designing a business that sells itself

The best businesses don’t grow by doing more—they grow by building strategic leverage, packaging their knowledge, and systematizing outreach and client acquisition. With the right positioning, content, and process, your business can scale predictably while reducing founder dependency.

🔗 Connect with Steve Gordon:

Website: https://milliondollarauthor.io

Get your free copy of The Million Dollar Book: https://get.themilliondollarbook.org

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

1️⃣ FREE – Stop undercharging and start landing $100K+ clients. Join our next Executive Briefing → https://handsoffceo.com/briefing/?utm_source=podcast

2️⃣ FREE – Grab our $500K Pipeline Map: Unlock $10K–$50K Hidden in Your Business Right Now → https://scale.handsoffceo.com/map?utm_source=podcast

3️⃣ Read The Hands-Off CEO Book (4.7★ on Amazon)

Triple Your Fees and Scale Without Burning Out. Grab your copy → https://scale.handsoffceo.com/map?utm_source=podcast

4️⃣ Apply for The Invisible Advantage™ Growth Program

We’ll help you uncover your Invisible Advantage, package it into a premium offer, and scale profitably...

In this episode, Mandi Ellefson talks with Eli Rubel, founder of Profit Labs, about how agency owners can scale profitably without adding unnecessary headcount, chaos, or complexity.

Eli shares how he’s helped agencies increase net profit, position themselves as the “chosen path” for premium clients, and build lean, profit-first operations that run smoothly without the founder at the center. Instead of growing through brute force or overstaffing, Eli reveals how top-performing agencies grow by focusing on pricing, positioning, and structured systems that work predictably.

When your agency is structured around profit and outcomes, your business scales more easily, your team performs better, and your revenue grows, all while freeing up the founder’s time.

🔍 In This Episode, You’ll Learn:

✅ How to use pricing as a lever to drive outsized profit

✅ How to position your agency as results-driven to command higher fees

✅ Building a profit-first model to anticipate growth, team needs, and investments

✅ Structuring teams in profit-driven pods for scalable operations

✅ Avoiding the 7–15 employee growth plateau that stalls many agencies

✅ How to simplify operations while increasing revenue and client outcomes

✅ The mindset shift from doing everything yourself to architecting a business that runs itself

The best agencies don’t grow by doing more, they grow by building the right systems, focusing on profitable outcomes, and empowering their teams to deliver results. With clarity, structure, and profit-first planning, your agency stops depending on you and starts scaling predictably.

🔗 Connect with Eli Rubel:

Website: https://profit-labs.co

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

1️⃣ FREE – Stop undercharging and start landing $100K+ clients. Join our next Executive Briefing → https://handsoffceo.com/briefing/?utm_source=podcast

2️⃣ FREE – Grab our $500K Pipeline Map: Unlock $10K–$50K Hidden in Your Business Right Now → https://scale.handsoffceo.com/map?utm_source=podcast

3️⃣ Read The Hands-Off CEO Book (4.7★ on Amazon)

Triple Your Fees and Scale Without Burning Out. Grab your copy → https://scale.handsoffceo.com/map?utm_source=podcast

4️⃣ Apply for The Invisible Advantage™ Growth Program

We’ll help you uncover your Invisible Advantage, package it into a premium offer, and scale profitably without adding to your workload. Learn more → https://handsoffceo.com/book?utm_source=podcast

In this episode, Mandi Ellefson talks with Gray MacKenzie, co-founder of ZenPilot, about how agency owners can build scalable, self-managing operations that run smoothly, without adding more people, tools, or chaos.

Gray shares how he’s helped hundreds of agencies streamline their systems, eliminate operational bottlenecks, and build clarity into every level of their business. Instead of growing through brute force and burnout, Gray reveals how top-performing agencies grow through structure, simplicity, and systems that work without the founder at the center.

When your operations run like clockwork, your business becomes easier to scale, your team performs better, and your profit margins rise, all while you get your time back.

🔍 In This Episode, You’ll Learn:

✅ How to design scalable systems that eliminate chaos and confusion

✅ The 3 pillars of operational clarity that drive predictable results

✅ Why “doing less” often leads to faster and more profitable growth

✅ How to use ClickUp to streamline delivery and increase accountability

✅ The most common scaling mistakes agencies make and how to avoid them

✅ How to empower your team to own results and make decisions

✅ The mindset shift from managing everything to leading through systems

The best agencies don’t grow by doing more, they grow by doing what matters, better. When you build clarity into your operations, your agency stops depending on you and starts scaling on its own.

🔗 Connect with Gray MacKenzie:

Website: https://www.zenpilot.com

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

1️⃣ FREE – Stop undercharging and start landing $100K+ clients. Join our next Executive Briefing → https://handsoffceo.com/briefing/?utm_source=podcast

2️⃣ FREE – Grab our $500K Pipeline Map: Unlock $10K–$50K Hidden in Your Business Right Now → https://scale.handsoffceo.com/map?utm_source=podcast

3️⃣ Read The Hands-Off CEO Book (4.7★ on Amazon)

Triple Your Fees and Scale Without Burning Out. Grab your copy → https://scale.handsoffceo.com/map?utm_source=podcast

4️⃣ Apply for The Invisible Advantage™ Growth Program

We’ll help you uncover your Invisible Advantage, package it into a premium offer, and scale profitably without adding to your workload. Learn more → https://handsoffceo.com/book?utm_source=podcast

In this episode, Mandi talks with Jeremy Weisz, co-founder of Rise 25, about how service firm owners can use podcasting as a powerful tool to build authority, deepen relationships, and consistently attract high-value clients without spending a cent on ads.

Jeremy shares how he’s helped hundreds of agencies and consultants create “relationship engines” through podcasting systems that generate partnerships, referrals, and long-term opportunities that most firms completely overlook.

Instead of chasing leads, Jeremy reveals how to build genuine authority by leading meaningful conversations and why your network, not your audience size, determines your growth.

🔍 In This Episode, You’ll Learn:

• How to turn a podcast into a lead-generation and authority-building system
• The Rise25 framework for turning guest conversations into client opportunities
• Why the best podcasts focus on relationships, not downloads
• How to position your show so dream clients are excited to join
• The mindset shift from “creating content” to creating connection
• How to stay consistent without adding more to your workload
• Why generosity and curiosity are your biggest growth levers

The best agencies don’t chase clients, they attract them by becoming the trusted authority in their space. When you use podcasting to connect, elevate, and lead with insight, your business grows on the strength of relationships that last.

🔗 Connect with Jeremy Weisz:

Website: https://rise25.com

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

1️⃣ FREE – Want to stop undercharging and start landing $100K+ clients? Join our next Executive Briefing → https://handsoffceo.com/briefing/?utm_source=podcast

2️⃣ FREE – Grab our $500K Pipeline Map: Unlock $10K–$50K Hidden in Your Business → https://scale.handsoffceo.com/map?utm_source=podcast

3️⃣ BOOK – The Hands-OFF CEO: Triple Your Fees and Scale Without Burning Out → https://handsoffceo.com/book?utm_source=podcast

4️⃣ 1-on-1 Coaching – Find your next growth breakthrough → https://handsoffceo.com/scale?utm_source=podcast