Mark MacDonald brings 40 years of ministry, marketing, and communication experience to this powerful conversation about church branding and effective communication.

Most churches today aren't known for anything meaningful in their communities. They're speaking a language their audience doesn't understand, building websites that confuse rather than clarify, and creating content that sounds like everyone else. Mark MacDonald, founder of BeKnownForSomething.com and bestselling author, has spent four decades helping thousands of churches across North America cut through the noise and discover their unique thread.

In this episode, Mark reveals the exact mistakes churches and businesses make with their websites, why being clever leads to confusion, and how to structure your communication so people actually listen. He shares practical insights on everything from SEO fundamentals to email marketing psychology, and explains why the most important thing you can do is say less so people will listen more.

Whether you're leading a church, running a business, or trying to make your message heard in a noisy world, Mark's wisdom will transform how you think about branding, communication, and connecting with your community.

Link: https://beknownforsomething.com/

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Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.

Headsmack Website

Heather Russo, wealth strategist and founder of Generation One, transforms how high achievers think about money.

Starting with $25 monthly IRA contributions at 18 and overcoming $217,000 in debt, she discovered that traditional financial advice from experts like Suze Orman and Dave Ramsey was keeping people stuck in cycles of scarcity.

In this powerful conversation, Heather exposes the fundamental flaws in conventional retirement planning, reveals how to identify and plug money leaks most people never see, and shares the mindset shift that took her from financial stability to true wealth.

She breaks down why it's not about side hustles or making more money—it's about flowing your money differently and investing in yourself as your greatest asset.

Whether you're drowning in debt, feel financially stuck despite a good income, or want to break generational poverty patterns, this episode delivers actionable strategies to accelerate your path to financial freedom.

Free Gift: https://www.iamgenerationone.com/secret

Link: https://www.iamgenerationone.com/offers/2jm5HnJR/checkout

Send us a text

Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.

Headsmack Website

Bob Hamp is a licensed Marriage and Family Therapist, author, and founder of Think Differently Academy, and in this episode he delivers one of the most paradigm-shifting conversations ever featured on Headsmack.

Blending neuroscience, change theory, Neuro-Linguistic Programming, and kingdom theology, Bob explains why most personal growth fails, why religion often produces shallow solutions, and how true life change happens at the level of thought process, paradigms, and the heart—not willpower or behavior modification.

You don’t need better thoughts.
You need a different thought process.

Freedom isn’t fixing your life.
Freedom is becoming yourself.

Most people are solving the wrong problem.
Jesus didn’t come to fix behavior.

This episode will mess with your categories—in the best way.

This is a conversation about identity, freedom, and learning how to live from the Tree of Life instead of the Tree of Knowledge.

Chapters

00:00 Introduction and Technical Setup
02:42 Personal Background and Family Challenges
05:43 Exploring the Podcast's Theme and Guest Introduction
11:14 Bob Hamp's Journey and Misfit Experience
17:19 Integration of Faith and Counseling
23:08 Transformational Thinking and Logic
29:04 Kingdom Logic and Its Implications
29:18 The Power of Connection and Faith
30:35 Understanding Kingdom Logic
31:33 The Unseen Forces Around Us
34:28 Tuning into Spiritual Frequencies
34:58 The Pace of Life and Spiritual Connection
39:11 Thinking Differently vs. Thinking Different
43:38 The Impact of Paradigms on Perception
46:48 Tools for Transformative Thinking
54:45 The Tree of Life vs. The Tree of Knowledge
57:30 The Source of Life vs. Knowledge
01:01:25 Understanding Freedom
01:05:26 The Heart's Role in Freedom
01:14:18 Roadmap to True Freedom

Guest Link: https://tdacad.com/

Send us a text

Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.

Headsmack Website