Mark MacDonald brings 40 years of ministry, marketing, and communication experience to this powerful conversation about church branding and effective communication.

Most churches today aren't known for anything meaningful in their communities. They're speaking a language their audience doesn't understand, building websites that confuse rather than clarify, and creating content that sounds like everyone else. Mark MacDonald, founder of BeKnownForSomething.com and bestselling author, has spent four decades helping thousands of churches across North America cut through the noise and discover their unique thread.

In this episode, Mark reveals the exact mistakes churches and businesses make with their websites, why being clever leads to confusion, and how to structure your communication so people actually listen. He shares practical insights on everything from SEO fundamentals to email marketing psychology, and explains why the most important thing you can do is say less so people will listen more.

Whether you're leading a church, running a business, or trying to make your message heard in a noisy world, Mark's wisdom will transform how you think about branding, communication, and connecting with your community.

Link: https://beknownforsomething.com/

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Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.

Headsmack Website

Heather Russo, wealth strategist and founder of Generation One, transforms how high achievers think about money.

Starting with $25 monthly IRA contributions at 18 and overcoming $217,000 in debt, she discovered that traditional financial advice from experts like Suze Orman and Dave Ramsey was keeping people stuck in cycles of scarcity.

In this powerful conversation, Heather exposes the fundamental flaws in conventional retirement planning, reveals how to identify and plug money leaks most people never see, and shares the mindset shift that took her from financial stability to true wealth.

She breaks down why it's not about side hustles or making more money—it's about flowing your money differently and investing in yourself as your greatest asset.

Whether you're drowning in debt, feel financially stuck despite a good income, or want to break generational poverty patterns, this episode delivers actionable strategies to accelerate your path to financial freedom.

Free Gift: https://www.iamgenerationone.com/secret

Link: https://www.iamgenerationone.com/offers/2jm5HnJR/checkout

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Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.

Headsmack Website

Bob Hamp is a licensed Marriage and Family Therapist, author, and founder of Think Differently Academy, and in this episode he delivers one of the most paradigm-shifting conversations ever featured on Headsmack.

Blending neuroscience, change theory, Neuro-Linguistic Programming, and kingdom theology, Bob explains why most personal growth fails, why religion often produces shallow solutions, and how true life change happens at the level of thought process, paradigms, and the heart—not willpower or behavior modification.

You don’t need better thoughts.
You need a different thought process.

Freedom isn’t fixing your life.
Freedom is becoming yourself.

Most people are solving the wrong problem.
Jesus didn’t come to fix behavior.

This episode will mess with your categories—in the best way.

This is a conversation about identity, freedom, and learning how to live from the Tree of Life instead of the Tree of Knowledge.

Chapters

00:00 Introduction and Technical Setup
02:42 Personal Background and Family Challenges
05:43 Exploring the Podcast's Theme and Guest Introduction
11:14 Bob Hamp's Journey and Misfit Experience
17:19 Integration of Faith and Counseling
23:08 Transformational Thinking and Logic
29:04 Kingdom Logic and Its Implications
29:18 The Power of Connection and Faith
30:35 Understanding Kingdom Logic
31:33 The Unseen Forces Around Us
34:28 Tuning into Spiritual Frequencies
34:58 The Pace of Life and Spiritual Connection
39:11 Thinking Differently vs. Thinking Different
43:38 The Impact of Paradigms on Perception
46:48 Tools for Transformative Thinking
54:45 The Tree of Life vs. The Tree of Knowledge
57:30 The Source of Life vs. Knowledge
01:01:25 Understanding Freedom
01:05:26 The Heart's Role in Freedom
01:14:18 Roadmap to True Freedom

Guest Link: https://tdacad.com/

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Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.

Headsmack Website

Martha Krejci transformed from GoDaddy tech executive to million-dollar entrepreneur after a single video changed everything—her daughter's first steps, captured while she sat in another corporate meeting.

As co-founder of Sales-Driven Local and the Martha Krejci Company, she's mastered the art of organic business growth without paid advertising.

In this powerful episode, Martha shares her framework for building sustainable home-based businesses, discusses the mindset shifts required for entrepreneurial success, and reveals her ambitious Invincible Families Project aimed at helping 500 families achieve financial freedom.

From her insights on personal branding to the crucial difference between information and transformation, Martha delivers actionable strategies for anyone ready to break free from corporate constraints and build a business that truly serves.

BIO:

Martha Krejci is a business coach, growth strategist, and CEO of both the Martha Krejci Company and Sales-Driven Local, specializing in helping entrepreneurs build sustainable home-based businesses through organic marketing strategies. After spending five years in a leadership position at GoDaddy where she talked to thousands of business owners daily, Martha left corporate life after missing her daughter's first steps to build her own digital agency focused on SEO, website strategy, and content marketing.

Featured in Oprah Magazine, Fast Company, Cosmopolitan, Shape, Huffington Post, and as a regular contributor to Forbes and Entrepreneur magazines, Martha achieved her first million dollars in revenue in less than a year using strategies she now teaches openly.

Author of "The Home-Based Revolution" and "The Invincible Family Project," she's currently working with 500 families through her ambitious year-long transformation program, documenting their journey from corporate dependency to entrepreneurial freedom.

LINKS:

The Avatar Analyzer

https://www.igwithmartha.com/avatar

Social Links: Facebook:

https://www.facebook.com/livinthedreamwithmartha

Twitter:

https://twitter.com/themarthakrejci

IG:

https://www.instagram.com/themarthakrejci/

LinkedIn:

https://www.linkedin.com/in/themarthakrejci/

Youtube:

https://www.youtube.com/channel/UClIlacksGohHcNHu3-myNvg

Website:

https://withmartha.com/

Send us a text

Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.

Headsmack Website

Marty Neumeier is the internationally recognized author who literally wrote the book on brand strategy. His work The Brand Gap has been read by 25 million people, and Zag was named one of the top 100 business books of all time. After decades helping giants like Apple, Google, and Adobe build legendary brands, he's now disrupting the publishing industry itself with a bold new approach to bringing stories to market.

In this episode, Marty dismantles the myth that companies own their brands. The truth? Your brand lives in the minds of your customers, and they decide everything. He explains why marketing directors can't do brand strategy, why most brand extensions fail, and how the AI revolution is creating an urgent need for authentic human connection. We also dive deep into his fascinating new novel Octavo, a Renaissance thriller featuring Leonardo da Vinci that's being published using a radically different model inspired by Silicon Valley venture capital principles.

This conversation will challenge how you think about brands, creativity, technology, and the future of human relationships in an increasingly artificial world.

BIO:

Marty Neumeier is an internationally known writer, designer, and educator whose mission is bringing design principles to a world in transition. Since 1985, he has worked with creative companies like Apple, HP, Adobe, Google, and YouTube to build their brands and foster innovation. In 1996, he founded Critique Magazine, the first journal on design thinking. After writing eight influential books on brand strategy, including The Brand Gap (read by 25 million people) and Zag (named one of the top 100 business books of all time), he co-founded Level C, a brand mastery program. Now based in Mexico, he's writing thrillers in his spare time, including his latest novel Octavo, a Renaissance murder mystery featuring Leonardo da Vinci that's being published using an innovative Silicon Valley-inspired model.

LINKS:

• martyneumeier.com (Personal)
• liquidagency.com (Company)
• martyneumeier.substack.com
• levelc.org

Send us a text

Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.

Headsmack Website

Kevin Murphy went from barely graduating high school in the Bronx to painting the cover of a Rolling Stones album and building a global art education empire.

Founder of Art Academy Schools and Evolve Artist, Kevin shares the raw, inspiring journey behind his evolution from construction worker to internationally recognized fine artist and educator. In this conversation, Kevin unpacks how tenacity, clarity, and brutal commitment created a career that changed his life—and now changes others.

If you’re an artist (or a dreamer) wrestling with doubt, this one’s for you.

5 Key Takeaways

• Why grit beats talent every time
• How to go from broke to booked solid
• Why most art education fails creatives
• How to build an art business that scales
• The power of burning your plan B

Guest Bio:

Kevin Murphy is an internationally recognized artist, illustrator, and founder of Art Academy Schools and the online education platform Evolve Artist. Raised in a working-class family in the Bronx, Kevin left a stable union construction job to pursue art—a journey that led to high-profile commissions including the Rolling Stones’ Bridges to Babylon album cover. Over the decades, Kevin has worked with top brands like Sega, LucasArts, and National Geographic and has since transitioned to mentoring the next generation of artists through a groundbreaking fundamentals-based curriculum taught in over 20 schools worldwide.

Link: https://lp.evolveartist.com/headsmack/

Send us a text

Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.

Headsmack Website

In a world where everyone’s shouting, silence equals irrelevance. Bill Harper knows this better than anyone. With over 36 years in the brand and marketing trenches — and more than $2.5B in client revenue to prove it — Bill has cracked the code for challenger brands to dominate markets already flooded with competition.

In this episode, Bill shares the power of positioning, why no one buys the best product, and how to win by saying what no one else dares to. From Geico’s edutainment to Liquid Death’s anti-boring playbook, this is a masterclass in market disruption.

His takeaway? Stop talking about yourself. Solve a specific problem. Say it with conviction. Then use AI to scale the message — not to create it.

If you’re ready to stop playing safe and start making waves, this is your blueprint.

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Guest Bio:

Bill Harper is a veteran brand strategist and founder of BrandBossHQ, where he helps small and midsize businesses crush larger competitors through his Challenger Brand Domination Plan. Over his 36-year career and five agencies, Bill has helped more than 500 brands generate over $2.5 billion in new revenue by combining strategic storytelling, marketing insight, and AI-powered tools. A former art director turned educator and keynote speaker, he’s on a mission to level the playing field for SMBs by showing them how to think differently, say something bold, and become unforgettable.

Link: http://www.brandbosshq.com/

Send us a text

Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.

Headsmack Website

From Homeless to Nine Figures: What Damion Lupo Learned the Hard Way

Damion Lupo isn’t your average entrepreneur. With over 70 companies under his belt and multiple 9-figure ventures, he’s built wealth, lost it all, and built again—stronger.

In this episode, Damion dives deep into what makes or breaks a business. He shares how chasing money nearly destroyed him, why trust is the fastest path to scale, and how embracing failure is the secret to reinvention.

His framework?

Solve real problems, hire the best, focus obsessively, and never stop learning.

Whether you’re in your first year of business or bouncing back from burnout, Damion’s story proves that reinvention isn’t just possible—it’s powerful.

Guest Bio:

Damion Lupo is a lifelong entrepreneur who has founded over 70 businesses across multiple industries, from real estate and finance to construction and retirement planning. A bestselling author of 12 books, he is the creator of the EQRP®—an innovative self-directed retirement solution—and the co-founder of FrameTec, a tech-driven company revolutionizing home construction. After losing a $25M portfolio and experiencing homelessness, Damion rebuilt his life with a mission-driven mindset, helping others break free from financial slavery and build lasting freedom.

Link: turnkeyretirement.com

Send us a text

Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.

Headsmack Website