In this episode, we sit down with Terri Ross, founder of Terri Ross Consulting, healthcare business strategist, and former Fortune 500 executive, for a deep, practical conversation on how health coaches and wellness entrepreneurs can build scalable, profitable businesses — even in competitive markets.

Terri brings over 20 years of experience in medical devices, aesthetics, sales psychology, and healthcare consulting. She's worked across oncology, cardiology, endocrinology, dermatology, plastic surgery, med spas, and integrative wellness — and now helps cash-based practices dramatically improve revenue, efficiency, and client results.

This episode is a must-listen for health coaches, wellness professionals, med spa owners, and clinicians who want to stop underpricing, stop trading time for dollars, and start building businesses that actually scale.

• Growing up in Michigan and aspiring to be a doctor

• Transitioning from medicine into the business side of healthcare

• 16 years in Fortune 500 medical device companies

• Launching Terri Ross Consulting after leading a company through an IPO

Terri challenges the myth of market saturation and explains:

• Why cash-based businesses are NOT commodities

• The difference between "selling services" vs. selling outcomes

• Why education is still a form of ethical sales

• How emotional decision-making drives buying behavior

Clients don't buy nutrition plans, coaching sessions, or treatments —
they buy confidence, relief, and quality of life.

Terri breaks down:

• Why people buy emotionally and justify logically

• How insecurity, confidence, and self-image drive purchasing decisions

• Why discovery calls are everything — and where most coaches fail

• How to ask better questions to uncover what clients really want

A powerful discussion on:

• Why "I help everyone" leads to weak messaging and poor compliance

• How to define your ideal client avatar

• "Riches are in the niches" — and how to identify yours

• The importance of brand clarity, website messaging, and social proof

Terri shares her framework for pricing programs correctly:

• Why most coaches price emotionally instead of mathematically

• Understanding time, labor, cost of goods, and gross profit

• Why anything under 50% gross margin is a red flag

• How premium pricing actually improves client compliance and outcomes

Cheap programs attract uncommitted clients.
Premium pricing attracts action-takers.

This episode goes deep into scalability:

• Why trading time for dollars caps income

• Moving from 1-on-1 → virtual → courses and systems

• Creating repeatable, outcome-driven frameworks

• Using KPIs and measurable results to scale ethically

Terri teaches her communication model:
Listen → Acknowledge → Explore → Respond

• Why most people listen to respond instead of listening to understand

• How repeating and validating client concerns builds trust

• How to connect treatment plans directly to desired outcomes

• Why objections are rarely about money — they're about value

Terri discusses emerging trends, including:

• GLP-1 medications (Ozempic, Tirzepatide, Mounjaro)

• Peptides, hormones, and integrative wellness models

• Why weight-loss drugs won't replace health coaches

• The future is holistic, integrated care, not quick fixes

✔ Saturation is a mindset problem, not a market problem
✔ Clients buy outcomes, not sessions
✔ Premium pricing improves results and retention
✔ Niching makes marketing easier — not smaller
✔ Systems, frameworks, and education unlock scalability

In this powerful episode, we sit down with Hannah Kesler, second-generation financial strategist and money educator, to break down the Infinite Banking Concept, the Money Multiplier Method, and how she became a self-made millionaire by age 24.

Hannah shares her personal journey—from dropping out of college and working at Cracker Barrel to building private banking systems, generating passive income, and achieving complete financial control and time freedom. We dive deep into how properly structured whole life insurance can be used as a private banking system to fund businesses, invest in real estate, pay taxes, and create long-term wealth—without relying on Wall Street or traditional banks.

This episode is especially valuable for health coaches, entrepreneurs, and service-based business owners who want access to capital, liquidity, and financial stability while building their businesses intentionally and sustainably.

If you've ever felt stuck financially, confused about money, or frustrated with traditional financial advice, this conversation will challenge everything you think you know about money—and show you a different path forward.

• What the Infinite Banking Concept really is (and what it's NOT)

• How Hannah became a millionaire at 24 using private banking strategies

• Why traditional banking and retirement advice may be working against you

• How to use whole life insurance for living benefits, not just death benefits

• The difference between term life insurance and properly structured whole life

• How entrepreneurs and health coaches can use infinite banking to fund businesses

• Why liquidity, control, and uninterrupted compounding matter more than returns

• How to access your money quickly without penalties or approvals

• Why banks are the largest buyers of whole life insurance in the world

• How to think long-term when building wealth and financial systems

• The mindset shift required to truly take control of your money

• How Hannah generates five-figure monthly passive income

• Why infinite banking is a long-game strategy—not a quick fix

• Infinite Banking Concept

• Money Multiplier Method

• Whole Life Insurance Strategy

• Private Banking Systems

• Financial Freedom for Entrepreneurs

• Wealth Building Outside the Stock Market

• Passive Income Strategies

• Financial Literacy for Young Adults

• Money Mindset & Control

• Capital Access for Small Businesses

Hannah Kesler is a financial educator, speaker, and strategist specializing in the Infinite Banking Concept and private wealth systems. She works with entrepreneurs, business owners, and families to help them take control of their money, eliminate unnecessary risk, and build long-term financial independence.

At just 26 years old, Hannah has built multiple income streams, owns real estate, runs her own private banking system, and speaks at 40+ live events per year—while living life on her own terms.

In this in-depth conversation, we welcome back Mickie Kennedy, founder of eReleases, to break down how strategic press releases are still one of the most powerful — and misunderstood — tools for business growth.

Mickie reveals why 97% of press releases fail, how entrepreneurs can access PR Newswire at a fraction of the cost, and why thinking like a journalist — not a marketer — is the key to getting earned media coverage.

We also explore how AI platforms, social media creators, influencers, and journalists now rely on press releases for real-time content, why recency matters for AI search results, and how service-based businesses (including health coaches and consultants) can leverage press releases without selling physical products.

If you're tired of paid ads, low trust marketing, or getting lost in the noise, this episode will change how you think about PR, visibility, and authority forever.

• Why 97% of press releases never get picked up — and how to be in the 3% that do

• How to distribute press releases nationally through PR Newswire for 25–33% of the normal cost

• The biggest mistake businesses make when writing press releases

• How earned media consistently outperforms paid ads in trust and conversions

• Why AI tools (like ChatGPT and search assistants) pull from press releases

• How press releases help businesses show up in AI recommendations

• Why recency beats authority in AI-driven search results

• How influencers, TikTok creators, and Instagram media professionals use press releases

• How health coaches, consultants, and service providers can use press releases effectively

• Why storytelling, case studies, and quotes matter more than product features

• How to use AI the right way when writing press releases (and what NOT to outsource to AI)

• Why TV, morning shows, and digital media still matter — and how to pitch them visually

• How to structure press release campaigns for long-term ROI instead of one-off wins

• Press Release Strategy

• Earned Media vs Paid Advertising

• PR Newswire Access

• AI Search & Content Discovery

• Media Relations in the Social Media Era

• PR for Small Businesses & Entrepreneurs

• PR for Health Coaches & Service Providers

• Using AI in Public Relations

• Storytelling & Case Studies in Marketing

Mickie Kennedy is the founder of eReleases, a press release distribution service that provides affordable access to PR Newswire while teaching businesses how to write strategic, journalist-friendly press releases that actually get results.

With decades of experience in public relations, Mickie has helped entrepreneurs, nonprofits, and small businesses earn national media coverage — without wasting money on ineffective PR tactics.

✔ Entrepreneurs
✔ Small Business Owners
✔ Health Coaches & Consultants
✔ Service-Based Businesses
✔ Marketing Professionals
✔ Anyone looking to increase visibility without relying solely on ads