In this unscripted solo episode, Erin Power shares her thoughts, feelings, and predictions for the health coaching industry in 2026. She reflects on what she's seeing as a practicing health coach and health coach educator, and what those shifts may mean for coaches who are building their businesses.

Erin's core prediction: a large segment of the health consumer will become increasingly fatigued by constant marketing and quick-fix promises, and will start looking for something more real, more trusted, and more human.

She breaks down how she's responding in her own business: doubling down on trust-building, delivering value, long-form content (podcasts and YouTube), and more live human connection, while still acknowledging that low-ticket, influencer-style models may continue to work for part of the market.

Episode Overview

0:00 Intro + why Erin is thinking about health coaching in 2026

1:42 Erin's main prediction for 2026

4:20 Consumer fatigue: constant ads, hooks, and marketing everywhere

7:05 "Miracle hopping" and why Erin doesn't want to play in the miracle market

10:06 Choosing who you want to work with (and who you don't)

10:34 Trust-building + delivering value as the strategy

10:48 Social media shift: putting more real life in the feed (not just stories)

13:09 Email list: emailing more often to build relationship (without perfect polish)

14:58 Cross-posting and showing up on more platforms (TikTok/YouTube Shorts/LinkedIn)

18:18 Long-form content as a trust engine: YouTube + podcast (and keeping it simple)

24:00 Human-to-human connection: free no-pitch workshops and live interaction

27:53 Closing thoughts (episode ends around 27:55)

Key Concepts in This Episode

Marketing Fatigue + the "Miracle Market"
Erin describes how many consumers are tired of being sold quick fixes (programs, supplements, plans, and "miracles") every time they open their phones, and how this can create skepticism and burnout.

"Miracle Hopping" vs. Long-Term Transformation

She contrasts low-commitment purchases with the kind of long-term coaching relationships that create real change, and explains why she prefers clients who are ready to invest time, energy, and attention.

Trust Building + Delivering Value

Instead of constant pitching, Erin focuses on showing up consistently, being a real person, and offering useful content that helps people decide, in their own time, whether they want to work with her.

Visibility Through Authenticity (Feed vs. Stories)

Erin shares her choice to put more of her real life into her feed so potential clients can actually get to know her, not just a curated business image.

Long-Form Content: Podcast + YouTube as Trust Engines

She recommends coaches consider starting a podcast or YouTube channel, emphasizing that it doesn't need to be perfect. The goal is to exist consistently and let people binge, learn, and build familiarity.

Human-to-Human Connection

Erin believes real relationship will be even more valuable as tech and AI grow, and mentions more live experiences like workshops, events, and community-based connection.

Connect with Erin

• Submit your questions: podcast@primalhealthcoach.com
• Website: primalhealthcoach.com
• Instagram: @primalhealthcoach

Ready to turn your passion for health into lasting impact?

Health Coach Radio is your backstage pass into the world of health and wellness coaching, hosted by Primal Health Coach Institute Coaching Director Erin Power and powered by the legacy of founder Mark Sisson. Each episode is packed with real stories, expert strategies, and practical inspiration to help you grow as a coach and make a difference.

Curious about what's possible for your own coaching journey?

Visit primalhealthcoach.com to learn how Primal Health Coach Institute can help you transform lives — including your own — through the power of coaching and ancestral health.

Seed oils have become one of the most controversial topics in the modern nutrition world. Depending on who you follow, they're either toxic, inflammatory villains destroying metabolic health… or harmless, misunderstood ingredients wrongly blamed for everything.

In this solo episode, Erin Power brings clarity to the confusion by breaking down the ancestral perspective, the modern scientific evidence, and the real world nuance coaches need when discussing seed oils with clients. Instead of taking sides, Erin shows how to stay curious, evaluate claims with integrity, and guide clients without fear based messaging.

If you've ever felt overwhelmed by conflicting nutrition advice around seed oils or wondered what to actually tell your clients, this episode brings the grounded, unbiased perspective you've been missing.

Episode Overview

0:00 Why Seed Oils Spark Confusion

0:34 Ancestral Health Perspective

3:19 Industrial Processing and Mismatch Ideas

7:51 What Research Actually Shows

11:15 Seed Oils vs Ultra Processed Foods

14:54 How Coaches Can Talk About This Without Dogma

Key Concepts in This Episode

Ancestral Viewpoint

Erin explains the concerns raised by ancestral and primal thinkers like Mark Sisson, including:
• Industrial processing and evolutionary mismatch
• High Omega 6 content and theoretical inflammation pathways
• How modern diets differ dramatically from traditional fat sources

Scientific Evidence

Modern research paints a more nuanced picture:
• Human studies do not show seed oils causing inflammation
• Linoleic acid is often correlated with lower inflammation
• Replacing saturated fats with polyunsaturated fats can lower LDL
• The real issue tends to be Omega 3 deficiency, not Omega 6 excess

Ultra Processed Food Context

Seed oils appear most often in foods that are:
• Hyper palatable
• Shelf stable
• High in refined carbs, additives, and excess calories
This makes seed oils more of a marker for processed foods rather than the root cause of poor health.

How Coaches Should Approach the Topic

Erin models a grounded, non judgmental coaching stance:
• Avoid extremes and absolutist thinking
• Confront your own nutrition biases
• Guide clients toward big picture patterns
• Validate concerns while offering nuance
• Focus on what clients can realistically change

The goal isn't to demonize seed oils — it's to help clients make clearer, calmer, more informed decisions.

Connect with Erin

• Submit your questions: podcast@primalhealthcoach.com
• Website: primalhealthcoach.com
• Instagram: @primalhealthcoach

Ready to turn your passion for health into lasting impact?

Health Coach Radio is your backstage pass into the world of health and wellness coaching, hosted by Primal Health Coach Institute Coaching Director Erin Power and powered by the legacy of founder Mark Sisson. Each episode brings real stories, expert strategies, and practical insights to help you grow as a coach and make a meaningful impact.

Curious about what's possible for your own coaching journey
Visit primalhealthcoach.com to learn how Primal Health Coach Institute can help you transform lives — including your own — through the power of coaching and ancestral health.

Why do so many health coaches stay invisible, even though they want to grow their practice, impact lives, and attract clients who truly need them? In this powerful episode, Erin Power sits down with Kayley Hamilton — former Hollywood red carpet reporter turned PR agency founder — to unpack the mindset, identity shifts, and practical strategies health and wellness coaches need to become confidently visible.

Kayley shares her story of going from "the shy girl" who couldn't speak up in class to interviewing A-list celebrities, winning Emmy Awards, and eventually launching a PR agency that helps wellness experts amplify their mission. She breaks down her signature 3 E's Framework for overcoming self-doubt, shifting identity, building a magnetic personal brand, and stepping into the future version of yourself who is ready to be seen.

If you struggle with imposter syndrome, fear of visibility, or uncertainty about how to talk about your work publicly, this conversation will feel like a breakthrough moment.

Episode Overview

0:00 Why Visibility Matters for Health Coaches

3:40 Kayley's Story: From "Shy Girl" to Emmy-Winning Reporter

12:15 The 3 E's Framework for Becoming a Higher Version of Yourself

22:10 Overcoming Limiting Identities and Self-Perceptions

31:05 Using Imagination and Visualization to Rewire Success

39:20 Kayley's Daily Practices for Confidence and Alignment

48:55 Why Humility Holds Coaches Back from Serving Their People

Key Concepts in This Episode

The 3 E's Framework for Identity Shifts

Expanders

Find people living the life you want to show your brain what's possible.

Experience

Use imagination, visualization, and daydreaming to "rehearse" the future you.

Embody

Act as the higher version of yourself today rather than waiting for "someday."

Visibility as Service, Not Ego

Kayley reframes visibility as an act of service — not self-promotion. Coaches block their purpose when they hide. The clients who need them most can only find them if they choose to be seen.

Mindset Over Mechanics

Imposter syndrome, perfectionism, and fear of judgment keep most coaches stuck. Kayley explains why imagination, self-concept, emotional regulation, and daily alignment practices matter more than tactics when building a brand.

Daily Alignment Practices

Morning affirmations

Meditation with the Activations app

Walking and getting-ready meditations

Movement to ground the nervous system

Avoiding social media first thing in the morning

Connect with Kayley Hamilton

• Instagram: @kayleyhamilton_
• PR Agency: https://www.uplvlagency.com/

Connect with Erin

• Submit your questions: podcast@primalhealthcoach.com
• Website: primalhealthcoach.com
• Instagram: @primalhealthcoach

Ready to turn your passion for health into lasting impact?

Health Coach Radio is your backstage pass into the world of health and wellness coaching, hosted by Primal Health Coach Institute Coaching Director Erin Power and powered by the legacy of founder Mark Sisson. Each episode is packed with real stories, expert strategies, and practical inspiration to help you grow as a coach and make a difference.

Curious about what's possible for your own coaching journey?

Visit primalhealthcoach.com to learn how Primal Health Coach Institute can help you transform lives — including your own — through the power of coaching and ancestral health.