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Health Podcast Show

Health Podcast Show

Written by: Part of HealthPodcast.Org
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About this listen

 Are you working to reach audiences about health topics? Know this: Podcasts deliver information directly to the soft tissue between your ears while your hands are busy, but your mind is free. That's the unique power of podcasts, and "Health Podcast Show" is here to help you harness it. Health Podcast Show is a new series designed for professionals working across healthcare, science, and media, from content creation and advertising to patient education and clinical communication. Look, we get it: Podcasts are everywhere, but finding what actually works in health podcasting is the real challenge. Creating content, reaching audiences, educating stakeholders, building omnichannel campaigns—each requires different strategies and tactics. Health Podcast Show features leaders showing you how. We're starting with the speakers and sessions from the 2025 Health Podcast Summit, and continuing to showcase additional experts across content creation, advertising, education, technology, and clinical research. Each episode delivers actionable insights to help you participate more effectively in this growing medium—from growing a show to scaling education platforms and marketing campaigns that perform. We're working to elevate, amplify, and demystify the role of podcasts in health education and communication, with an unwavering commitment to evidence-based, human-centered, high-impact content. Tune into Health Podcast Show, hosted by healthcare and podcast industry veteran Dan Kendall, and join the health podcast conversation.© 2025 Mission Based Media Economics Hygiene & Healthy Living Physical Illness & Disease Psychology Psychology & Mental Health
Episodes
  • Ep15: Why Your Podcast Is the Ultimate Business Development and Content Marketing Engine

    Ep15: Why Your Podcast Is the Ultimate Business Development and Content Marketing Engine
    Feb 5 2026
    What if your podcast could create 52 high-value conversations each year with people who would never take your sales call? Greg Wasserman, Head of Relationships at RSS.com, argues that healthcare organizations need to stop chasing downloads and start building relationships through podcasting. Drawing from his experience across media sales and podcast hosting, Greg reveals that the real value isn't sponsorship revenue—it's transforming cold prospects into warm connections through the power of being a podcast host. He challenges healthcare professionals to shift from "give me your attention" content to "take me with you" audio that fits into busy lives, emphasizing that smart packaging and compelling titles matter more than expensive studio equipment. With 30% of podcast listening happening outside Apple and Spotify, Greg advocates for broad distribution strategies that prioritize relationship-building over vanity metrics. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠⁠healthpodcastsummit.com⁠⁠ Resources Mentioned Connect with Greg Wasserman on LinkedIn: https://www.linkedin.com/in/gregwasserman/ If you have an existing podcast, you can switch to RSS.com and get 6 months free: https://rss.com/switch-to-rss If you don’t have a podcast and want to start one,go to RSS.com. It’s free to sign up, no credit card required, and you can use promo code RSSSTARTNOW for one month free. Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter⁠⁠ • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcastorg/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠https://HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com⁠⁠ • Health Podcast Summit - ⁠⁠https://HealthPodcastSummit.com⁠⁠ Health Content Integrity Pledge • ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠Health Podcast Show⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media
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    40 mins
  • Ep14: How this Hospital Uses Podcasts to Advance Pediatric Healthcare

    Ep14: How this Hospital Uses Podcasts to Advance Pediatric Healthcare
    Jan 26 2026
    How do you go from recording in borrowed conference rooms with equipment in a shopping bag to one of the top five pediatric podcasts in the world? Jessie Cohen and Melanie Douglass from Children's Hospital Colorado did exactly that, building a homegrown podcast experiment into a show with over 2 million downloads across 187 countries. Now operating from a dedicated studio, they reach primary care providers across their seven-state region and beyond by applying journalistic storytelling techniques that create deeper trust and engagement than traditional medical education formats. Cohen, a former national correspondent, encourages doctors to go beyond the white coat and share the human experiences that shape their practice. In this session, they'll share how they turned grassroots passion into global impact. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠healthpodcastsummit.com⁠⁠ Chapters00:00 Intro 02:03 Meet the Team and Charting Pediatrics 04:47 Top Five Pediatric Podcast Worldwide 06:18 Why Podcasting for Physician Relations 08:27 Target Audience and Secondary Listeners 11:23 Spanish Language Podcast Launch 16:08 Evolution from Part-Time to Dedicated Resources 18:52 Jesse's Journalism Background and Transition 21:47 Dedicated Personnel and Equipment Challenges 23:42 Building the Studio 25:17 Live Events Strategy 27:38 Strong Storytelling Beyond the White Coat 30:04 Dr. Lori Sherlock's Vulnerable Story 32:51 Trusted Education and Hospital Reputation 35:12 Heart Institute Promotion Campaign 37:54 Recording and Editing Advertisements 39:08 Dynamic Ad Insertion Discussion 42:11 Listener Testimonial from Auburn Student 46:04 ROI and Strategic Planning 48:37 How to Get Started Advice 51:06 Where to Find Charting Pediatrics Resources Mentioned Connect with Jessie Cohen on LinkedIn: ⁠https://www.linkedin.com/in/jessie-cohen-ba9b30b1/⁠ Connect with Melanie Douglass on LinkedIn: ⁠https://www.linkedin.com/in/melanie-douglass-mba-72916843/⁠ ⁠Charting Pediatrics podcast⁠ (all platforms) ⁠Pediatrics en Línea⁠ - Spanish language sister podcast ⁠2024 Podcast Hype video Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter⁠⁠ • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcastorg/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠https://HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com⁠⁠ • Health Podcast Summit - ⁠⁠https://HealthPodcastSummit.com⁠⁠ Health Content Integrity Pledge • ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠Health Podcast Show⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media
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    53 mins
  • Ep13: How this Pharma Company Engaged Remote Teams with Podcasts

    Ep13: How this Pharma Company Engaged Remote Teams with Podcasts
    Jan 22 2026
    How do you connect distributed field staff with leadership when they're on the road between appointments? Kristen Griffiths, Associate Director of Communications & Patient Advocacy at Incyte, found the answer with an internal podcast called "The Connection Lab." After survey data showed employees wanted more leadership visibility, Griffiths developed what she calls "culture on demand"—an audio-first solution that lets field representatives connect with executives during drive time. The podcast features leaders sharing personal stories that create authentic connections written communications never could, like an executive revealing how a family member's chronic illness inspired her pharmaceutical career. In this session, Griffiths reveals how she transformed employee engagement through the simple power of human storytelling. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠⁠healthpodcastsummit.com⁠⁠⁠ Chapters 00:00 - Intro 04:57 - Authentic Leadership Connections 06:35 - Early Marketing to Modern Podcasting 12:46 - Inspiring Stories Building Connections 14:07 - Internal Podcast Drives Sales Connection 17:53 - Private Podcasting for Pharmaceuticals 21:56 - Use Cases for Podcasts 23:45 - Kristen Shares Podcast Insights Resources Mentioned Connect with Kristen Griffiths on LinkedIn: ⁠https://www.linkedin.com/in/kristen-griffiths-19b8ba3/⁠ Learn more about Incyte:⁠ https://www.incyte.com Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter⁠⁠ • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcastorg/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠https://HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com⁠⁠ • Health Podcast Summit - ⁠⁠https://HealthPodcastSummit.com⁠⁠ Health Content Integrity Pledge • ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠Health Podcast Show⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media
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    24 mins
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