What if discovering your podcast listeners weren't actually listening could be the best thing to happen to your show? That's exactly what happened to Dan Gorenstein and Jessica Silverman of Tradeoffs, an award-winning nonprofit health policy news organization. When Silverman discovered supporters were skimming transcripts instead of listening, they pivoted from "Tradeoffs the podcast" to "Tradeoffs the nonprofit newsroom"—expanding into newsletters, digital articles, and live events. The result? A multi-channel operation reaching 235,000 monthly downloads from 150,000 unique listeners, with their work appearing in 70+ university classrooms and influencing federal legislation. In this session, they'll reveal how they made this transformation work. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: healthpodcastsummit.com Chapters 00:00 - Intro 05:57 - Centering Journalism in Healthcare 08:51 - Simplifying Healthcare Information 13:16 - Contextualizing Stories Through Data 17:25 - Rethinking Reporting for Accessibility 18:35 - Accessible, Trustworthy Journalism Shift 23:50 - Podcast Audience Insights & Trends 25:59 - Live Events Versus Podcast Episodes 29:18 - Creative Engagement in Storytelling 33:52 - Live Podcasts at Events 34:39 - Measuring Impact, Reach, Engagement 38:14 - Driving Health Policy Through Research 44:16 - Diversifying Revenue for Journalism Sustainability 46:15 - Nonprofit Journalism's Challenges Explained Resources Mentioned Connect with Dan Gorenstein on LinkedIn: https://www.linkedin.com/in/dan-gorenstein-8a46096b/ Connect with Jessica Silverman on LinkedIn: https://www.linkedin.com/in/jessicarsilverman/ Connect with Tradeoffs: tradeoffs.org | Donate Tradeoffs website and podcast - 35-40 episodes annually, 20-25 minutes each Tradeoffs' free weekly newsletter NPR ONE - Primary distribution platform Connect with Dan Kendall • LinkedIn: https://linkedin.com/in/dankendall • Instagram: https://instagram.com/healthtechdan Connect with HealthPodcast.Org • LinkedIn: https://www.linkedin.com/company/healthpodcastorg • Instagram: https://instagram.com/healthpodcastorg • YouTube: https://www.youtube.com/@HealthPodcastOrg Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - HealthPodcastShow.com • Health Podcast Awards - HealthPodcastAwards.com • Health Podcast Library - HealthPodcastLibrary.com • Health Podcast Community - HealthPodcastCommunity.com • Health Podcast Network - HealthPodcastNetwork.com • Health Podcast Summit - HealthPodcastSummit.com • Health Content Integrity Pledge - https://healthpodcast.org/health-content-integrity-pledge Health Podcast Show is part of HealthPodcast.Org // Brought to you by Mission Based Media
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