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Health or Hype

Health or Hype

Written by: Joe Wicks and Bupa
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Every day, we’re surrounded by health advice: endless tips, trends, diets, hacks and supposed quick fixes. But when it comes to our bodies and minds, what can genuinely help make a difference – and what is just hype?


Guided by world-class neuroscientists, nutritionists, movement coaches and psychotherapists, Joe Wicks separates social media trends from evidence-backed advice to find out what can actually work when it comes to our health. He spends 24 hours in an isolated forest cabin, deprives himself of sleep and tracks everything from fibre intake to stool samples.


Across five episodes, he explores some of the health topics many of us are searching for online – including sleep, nutrition, movement, nature and mental health – to uncover the everyday changes that can genuinely help us live longer, healthier, happier lives. Joe discovers why birdsong can support our health, explores the gut-brain connection and learns how to make friends with anxiety. He also learns why boredom matters, puts viral health hacks to the test and faces his biggest fear – all to discover simple, effective ways to live a healthier, happier life.

© 2026 Bupa
Exercise & Fitness Fitness, Diet & Nutrition Hygiene & Healthy Living
Episodes
  • ANXIETY | Can you befriend anxiety? Joe Wicks faces his worst fear, with Owen O’Kane
    Oct 5 2026

    Why is anxiety on the rise and is there a better way to manage it… or even befriend it? To find out, Joe Wicks puts himself to the test – by experiencing one of his greatest fears.

    Joined by renowned psychotherapist Owen O’Kane, Joe explores why anxiety isn’t necessarily the enemy, what makes our internal threat indicators kick in and why our ‘soothing’ mechanisms are so often broken. He explores different ways to feel calm and confident, meets international rugby legend Ruby Tui and breathwork expert Liza Al Sady… and gets locked in a Joe-sized box to put the lessons he’s learned to work. All to answer the question: when it comes to anxiety, what is health and what is hype?

    SAFETY DISCLAIMER: Safety precautions were strictly monitored throughout the making of this episode. The information on this podcast is for general educational purposes only and isn’t intended as medical advice. If you’re concerned about your own health, please speak to a qualified healthcare professional.

    Find every episode (and more information) at: https://bupa.com/healthorhype

    • Follow Joe at: https://www.instagram.com/thebodycoach
    • Follow Bupa at: https://www.instagram.com/bupa/
    • TikTok: https://www.tiktok.com/@bupa
    • LinkedIn: https://www.linkedin.com/company/bupa/home/



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    48 mins
  • SLEEP | What happens when Joe Wicks drastically reduces his sleep? Featuring The Sleep Scientist, Dr Sophie Bostock
    Sep 28 2026

    How concerned should we be if we don’t get enough sleep – and how can we make our rest as restorative as possible?

    Joined by leading sleep scientist Dr Sophie Bostock, Joe Wicks radically cuts his sleep time, to see what limited rest does to his body and mind. Together, they explore how getting more good-quality, consistent sleep can help with everything from making better food decisions to cutting down on screentime and having the energy to exercise.

    Joe also explores some of the most effective ways to sleep better – from morning sunlight to digital boundaries – and tests a range of viral strategies from social media. All to answer the question: when it comes to our sleep, what is health and what is hype?

    SAFETY DISCLAIMER: Safety precautions were strictly monitored throughout the making of this episode. The information on this podcast is for general educational purposes only and isn’t intended as medical advice. If you’re concerned about your own health, please speak to a qualified healthcare professional.

    Find every episode (and more information) at: https://bupa.com/healthorhype

    • Follow Joe at: https://www.instagram.com/thebodycoach
    • Follow Bupa at: https://www.instagram.com/bupa/
    • TikTok: https://www.tiktok.com/@bupa
    • LinkedIn: https://www.linkedin.com/company/bupa/home/



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    42 mins
  • FOOD | What happens when Joe Wicks goes on a fibre fast? Featuring Dr Megan Rossi
    Sep 28 2026

    We all know that our diet has a huge impact on our bodies – but what else might it be doing to us?

    To find out what our gut microbiome does to our moods and energy levels – and how important the gut-brain connection really is – Joe goes on a three-day low-fibre diet, tracking his mood, energy levels, blood sugar and even his stools.

    Joined by leading dietitian and nutritionist Dr Megan Rossi, Joe explores the hidden world of our gut, how the trillions of tiny bacteria living there affect our health and why the majority of adults miss their daily nutrition targets. From unpacking the ‘Super Six plant-based food groups to finding budget-friendly gut hacks, Joe asks: when it comes to food, what is health and what is hype?

    SAFETY DISCLAIMER: Safety precautions were strictly monitored throughout the making of this episode. The information on this podcast is for general educational purposes only and isn’t intended as medical advice. If you’re concerned about your own health, please speak to a qualified healthcare professional.

    Find every episode (and more information) at: https://bupa.com/healthorhype

    • Follow Joe at: https://www.instagram.com/thebodycoach
    • Follow Bupa at: https://www.instagram.com/bupa/
    • TikTok: https://www.tiktok.com/@bupa
    • LinkedIn: https://www.linkedin.com/company/bupa/home/



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    37 mins
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