• Hear Earlene Biggs, Divisional Principal, Commercial Solutions, ICON plc

  • Jul 27 2023
  • Length: 38 mins
  • Podcast
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Hear Earlene Biggs, Divisional Principal, Commercial Solutions, ICON plc

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  • Summary

  • Hear how customer journey mappers can guide clients on achieving the end business impact that they hope to accomplish. Learn why it is critical for senior leaders to recognize that there is no proxy for the voice-of-the-customer. Listen to what we can do to identify how customers may relate to, and differentiate from, each other.
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