• Hear Manisha Sharma, Consumer Insights Lead

  • Sep 14 2023
  • Length: 35 mins
  • Podcast
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Hear Manisha Sharma, Consumer Insights Lead

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  • Summary

  • Hear why exploring the triad of impacts – business, financial, and personal, is imperative to discern the personal ramifications for stakeholders when business and financial objectives align. Listen how acknowledging personal impact in customer journey mapping and research can transform business influencers into proactive champions, driving investment in research and actionable results. Learn how new companies can pinpoint and leverage customer experience gaps to sway consumers towards their products and services.
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