Full article and show notes available at: tashcorbin.com/509

This year, I’m diving deeper into all things messaging—helping you refine your message, making sure it hits home for the right people, and showing you practical ways to get more resonant and effective. This episode is all about understanding your client journey—not just their experience within your business, but their bigger journey in your area of expertise—and using that in your messaging.

In this episode, I’m going to walk you through how to make sure your messaging meets people exactly where they are, so your services feel like the logical next step for them.

Who Are You Talking To—And When?

We’ve all heard the classic advice: if you try to speak to everyone, you end up resonating with no one. It’s usually thrown around when talking about niching, and for good reason! To create a message that lands, you need to know exactly who it’s for.

But here’s something most business owners miss—the focus ends up almost entirely on demographics or goals. Yes, it’s great to know what your client wants to achieve or their age bracket, but let’s take it one level deeper.

Let’s think about their journey. Not just, “Who are you helping?” but, “Where are they in their journey when you help?”

...read the full article at: tashcorbin.com/509

Let me know your thoughts via our Text FanMail!

Join the Take Off program before the price increases on 27th February 2026!

Find out more at: tashcorbin.com/takeoff

Full article and show notes available at: tashcorbin.com/508

I am so excited to bring you something special on the Heart-Centred Business Podcast today! We’ve got a much-loved guest joining us—Kerry Rowett. Just like last year, Kerry is here to share a 2026 intuitive reading for the year ahead. There’s Reiki energy, guidance, and practical thoughts that you’ll want to take with you as 2026 kicks off with the fiery energy of the Lunar New Year.

This episode is a little different from our usual ones, and honestly, you might want to grab your journal. Expect some real, tangible insights and aha moments. Whether you’re out and about or sitting at your desk, be open to what comes through!

...read the full article at: tashcorbin.com/508

Let me know your thoughts via our Text FanMail!

Join the Take Off program before the price increases on 27th February 2026!

Find out more at: tashcorbin.com/takeoff

Full article and show notes available at: tashcorbin.com/507

Niching as a Personal Brand: The Uncomfortable Conversation

Let’s talk about a topic that’s pivotal for heart-centred entrepreneurs, but often gets swept under the rug because, honestly, it feels awkward. I want to have an honest conversation with you about niching—especially if you run a personal brand.

I’m going to be upfront: recording this episode makes me noticeably uncomfortable! The “niching conversation” comes up for me every single week, and I’ve always preferred to have it privately, one-on-one, where I can tailor my approach to the person in front of me. But right now, my job is to help you, so I’m gathering my bravery and putting it out there.

First, What Does “Niching” Even Mean?

Some marketing approaches will tell you your niche is just your topic area: relationships, fitness, parenting... I don’t see it that way. For me, and for the purpose of this episode, niching is about WHO you are focused on reaching and speaking to with your marketing. It’s about the specific person you're writing for, the avatar of your ideal client, or that narrow group who most needs your work.

It’s not about “what” you do, or your modality (like kinesiology or EFT), or simply helping “anyone who wants kinesiology.” That’s not niching. I want you to get specific about who your marketing is actually trying to reach.

...read the full article at: tashcorbin.com/507

Let me know your thoughts via our Text FanMail!

Join the Take Off program before the price increases on 27th February 2026!

Find out more at: tashcorbin.com/takeoff