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Heavy On Brand

Heavy On Brand

Written by: Brian Fitch
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Some brands build movements. Others just make noise.
Heavy On Brand is the podcast for founders, marketers, and creatives who want to build something that actually matters. Hosted by agency founder and marketing strategist Brian Fitch, this show is part strategy, part storytelling, and all heart. We sit down with entrepreneurs, brand builders, and creators to talk about the work behind the wins. The stuff people don’t see, the pressure that comes with growth, and the mindset it takes to stay true to yourself through it all.

It’s not about perfection, but more about showing up with purpose.

So if you’re trying to build a brand that actually means something, you're in the right place. Welcome to Heavy On Brand.

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Episodes
  • The Art of Obsession with Jeremy Pargo
    Jul 1 2026

    Jeremy Pargo has played basketball all over the world, from Chicago to Gonzaga, the NBA, overseas, and now the BIG3. But this conversation is about more than basketball.

    In this episode of Heavy On Brand, Jeremy talks about growing up in Chicago, following the blueprint his older brother Jannero laid before him, and the moment he first started to understand that basketball could become something real. He also opens up about what he wishes he understood earlier: talent can get you noticed, but obsession with the details is what separates the people who last.

    We get into his path to Gonzaga, the adjustment of going from overseas to the NBA, playing against his brother for the first time, learning from coaches like Byron Scott and Steve Kerr, and what the game taught him about discipline, identity, and staying ready.

    Then we shift into Jeremy’s next chapter: film.

    Jeremy breaks down how a small acting favor turned into writing, launching Pargo Productions, and producing his feature film The Final Play. He shares what it took to touch every part of the process, protect the quality of the final product, and apply the same competitive mindset from basketball to storytelling.

    This episode is about the work behind the talent, the courage to start something new, and what it looks like when an athlete decides the next chapter deserves the same level of commitment as the first.

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    49 mins
  • Building a Brand NFL Quarterbacks Trust w/Quincy Avery
    Jun 24 2026

    Quincy Avery has trained some of the top quarterbacks in football, but the story behind Quarterback Takeover is much deeper than workouts and throwing mechanics.

    In this episode of Heavy On Brand, Quincy talks about the 15-year build behind his business, what it took to earn trust inside NFL facilities, and how his documentary, The Quincy Avery Effect, helped open a new lane for him as one of the most respected voices in the quarterback space.

    We get into the real work behind quarterback development, from ground force and the kinetic chain to confidence, pocket movement, decision-making, and what separates talented throwers from true quarterbacks.

    We also talk about NIL, the transfer portal, parents in youth sports, and some of the most popular names in the sport such Jalen Hurts, Joe Burrow, Jayden Daniels, Deshaun Watson, Cam Ward, Shedeur Sanders, and more, and why the average fan has no idea how much work goes into playing quarterback at the highest level.

    This one is about football, but it’s also about trust, timing, preparation, and building a brand that can stand next to the work.

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    50 mins
  • From Dog Lover to Franchise CEO: Building A Dog Training Empire
    Aug 28 2025

    Ever wonder how a $25 rescue dog could change someone's life forever? That's exactly what happened to Ryan Wimpey, who transformed his obsession with fixing his troubled pup's behavior into Tip Top K9. Now a thriving franchise with 24 locations across the country.

    In this conversation, Ryan reveals the three pillars that took his business from struggling startup to scalable success story: marketing, branding, and systems. With refreshing candor, he admits that the entrepreneurial journey wasn't always smooth. "For years I wished I worked for someone else again," Ryan confesses, highlighting how building a business initially pulled him away from what he loved most, which was the hands-on dog training. Yet perseverance paid off as he gradually developed repeatable processes that allowed others to deliver the same high-quality training he provided.

    What truly sets this episode apart is Ryan's fascinating insights into content marketing. After discovering that a potential franchisee trusted a YouTube dog trainer with just two employees over his established company, Ryan went "full court press" on video content, resulting in 130,000 new subscribers in just four days. His practical advice on creating engaging content that resonates with audiences is gold for any business owner looking to build their brand online.

    Perhaps most valuable is Ryan's perspective on relinquishing control. "I was my biggest limiter," he reflects, describing how his wife joining the business forced him to let go of his "Ryan show" mentality. This hard-earned wisdom extends to his franchise model, where he provides extraordinary support, including professional video editing services, while empowering owners to run their businesses with appropriate autonomy.

    Whether you're a dog lover, aspiring entrepreneur, or established business owner looking to scale, this episode delivers practical wisdom wrapped in entertaining stories from the trenches of building a nationwide brand. Tune in to discover how passion, persistence, and the right systems can transform any service business into a market leader.

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    50 mins
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